1. How about Zhongsheng Ceramics?
1 and in 1998, Zhongsheng enterprise introduced Italian core equipment and completed the large-scale modernization of the first ceramic production line. After years of investment in technological transformation, the enterprise has the largest and only automatic press with a capacity of 7,800 tons in China and the longest kiln with a length of 268 meters in Foshan. And make use of the advantages of equipment to produce products with various processes and specifications at the same time. Its series products include ordinary flower infiltration series, colorful jade crystal series, glacier jade rock series, dream crystal series, dream butterfly series, dragon world series, Chinese cave stone series, tea horse impression series, Tianzhu Sanskrit series and so on. Its specifications are 600*600mm, 400 * 800 mm, 800 mm, 1000 * 65438+.
2. Specialization and high quality "-owned by Zhongsheng Company-L-2000 quality system certification, international advanced standard certification and measurement system certification. Products strictly adopt GB/T 4 100-2006 national standard inspection; All kinds of products meet the requirements of Class A products stipulated in GB6566—2000 "Radiological Health Protection Standard for Building Materials", and the first batch of enterprises passed the "3C" certification. It has met or exceeded the national standards in the authoritative testing departments and testing centers of the city, province and country for many years.
3. "Innovation is the foundation of development"-the enterprise strives to innovate basic production technology, improve product technology content, strengthen product technology development, create product self-expression style, and realize the market differentiation strategy of product artistry. Dozens of new products are introduced to the market every year, and the product update rate exceeds 50%.
4. Zhongsheng Ceramics Co., Ltd. has mature market operation mode and brand operation experience. Through brand marketing, give the brand rich cultural connotation and fully tap the market value of the brand. And use colorful marketing techniques, intimate service and multi-level channel construction to deepen the brand and improve the terminal operation. With advanced marketing theory and successful practice, Zhongsheng's brands and products are sold all over the country and exported to Hong Kong, Macao and Taiwan and all over the world.
2. What is the design concept of Zhongsheng Ceramics?
1. How can we create our own unique brand image and make Zhongsheng Ceramics stand out from many ceramic brands in today's environment of serious product homogeneity in the ceramic industry? This has always been a question that middle-level students think about. This idea runs through the whole process of brand building and serves as the fundamental strategy to guide the whole production and sales process. Only by continuous thinking can we inject deeper ideological connotation into the brand and form a differentiated competitive advantage.
2. Innovation is the soul of a brand and the main means to enhance its core competitiveness. Based on innovation, Zhongsheng Ceramics strengthens product design and development, strives to innovate product research and development and production technology, and constantly introduces new products with high technology content and leading the market trend. At the same time, actively deepen brand management and constantly promote the strong and healthy development of enterprises.
3.* * * win is the trend of enterprise internationalization strategy in the 2 1 century, and the basis of * * * win is complementary advantages; The way of * * * winning is resource exchange, and the result of * * * winning is * * * common development. * * * wins, which reflects the outstanding tolerance and foresight of Zhongsheng Ceramics.
Zhongsheng Ceramics has various quality system certifications, so there is no need to worry about the quality of ceramic tiles. Ceramics have been exported to all parts of the world. The above is Bian Xiao's introduction to Zhongsheng Ceramics. What is the design concept of Zhongsheng Ceramics?