It is clearly stated in the report of the 19th National Congress of the Communist Party of China that "implementing the rural revitalization strategy" is an important measure to implement the new development concept and build a modern economic system. It is necessary to give priority to the development of agriculture and rural areas, establish an institutional mechanism and policy system for the integration of production and city, and accelerate the modernization of agriculture and rural areas in accordance with the general requirements of industrial prosperity, ecological livability, civilized rural customs, effective governance and affluent life. The construction of Oriental Meigu Town fits the "rural revitalization strategy" well.
The beautiful and healthy industry of "Oriental Beauty Valley" is the top priority of industrial development in Fengxian District. The cosmetics capital of China, recognized by China National Light Industry Federation, has fallen to Fengxian. Recently, the municipal government issued a document, taking Fengxian "Oriental Beautiful Valley" as the core bearing area of Shanghai's big health industry. Therefore, the construction of the first start-up area in Oriental Meigu Town has become particularly urgent.
"Time is tight and tasks are heavy", which is a difficult point for the project relocation team. The relocation project is located in Jin Hui Industrial Park, Block 104, * * * involving 17 manufacturing enterprises, with a total area of 97 mu, and the difficulty of relocation in a short time can be imagined. However, the project relocation team bravely faced the difficulties. Under the policy guidance of the town party Committee and government and the lead coordination of the town planning department, the signing of the enterprise relocation agreement was basically completed in only 8 days, creating a "golden acceleration" for non-residents to move.
In a narrow sense, "Oriental Beauty Valley" is not a park in physical concept, but a "three-dimensional industrial system" with Fengxian District as the carrier and three coordinate systems related to the concept of "beauty and health". In the product axis coordinate, it consists of R&D, production and packaging, and in the coordinate, it consists of supporting functions including raw material procurement, ODM design, OEM production, inspection and testing, marketing planning and brand promotion. On the industrial axis coordinate, in the form of "product+",a multi-level three-dimensional system is formed through product display, user experience, beauty care, medical care, business circulation, application expansion and value chain extension.
In a broad sense, "Oriental Beauty Valley" is a "beautiful health industry alliance" which integrates cross-border industries such as headquarters economy, cultural creativity, tourism and leisure, e-commerce, sports, finance, fashion industry and luxury goods into a win-win situation with beautiful health industry as the core. It is an "urban industrial ecological circle" realized through full regional coverage, full functional integration, full industry support and full factors.