First, the preliminary preparation
First: it is to determine what clothes to sell.
Second: Investigate your local market and make an in-depth market survey of the clothes you intend to sell. Including market saturation rate, market purchasing power, store location, purchase channels and so on.
Third: it is the capital budget. For example, the rent of the storefront, the decoration fee of the storefront, and the funds for the initial distribution plan of the storefront; Calculate the expenses such as travel expenses, working capital, hiring sales staff and taxes, and then take action.
Second, the market analysis
If you want to open a clothing store, do market research first. For example, what kind of clothes are you going to make, men's clothes, women's clothes, children's clothes, casual clothes, winter clothes or summer clothes? So, at this time, you should look at the survey paper first, or look at it online before making a decision. This decision involves your annual turnover, sales volume and so on. If you really want to do it, you must analyze and compare several main products, and then choose a dress that suits you best to operate and make a profit. Of course, you should also consider whether you are a famous brand store or an ordinary store at this time. Therefore, it is very wise to do a good job of pre-market analysis. Don't underestimate market analysis. The final conclusion is that it is suitable for your operation and profitable.
Third, business investigation.
The above is just your conclusion after theoretical analysis. At this time, you have to go to a place where the clothing business is concentrated. For example, if you want to make high-end women's clothes, you should investigate how these high-end women's clothes are sold, what age groups and people are concentrated. What needs to be reminded here is that you need to observe, you need to keenly observe the minds of those people, those who have been in the sales business for several years and their analysis of the clothes on the market, and then compare them with the analysis results you get. You can be sure whether you want to do such a business. Of course, what those people say is naturally full of water, so you should be prepared to release water.
Fourth, choose the address.
After all your investigation results come out, you will start to choose the address. This address is naturally a place with a large passenger flow and a relatively concentrated consumption level. It also depends on the grade of clothes you sell and what kind of consumers you are facing. If it is ordinary clothes with moderate price, it is best to open them in places where clothing stores are concentrated, such as clothing markets, markets, or places close to shopping malls, so that not only the passenger flow is large, but also tourists can easily grasp them. Also, even if you are in the market, don't choose a place too far ahead or too far behind. Because according to the consumer's psychology, you will not choose to buy clothes when you first come, but will switch to several stores, so you will only choose the middle part, which is suitable for the consumer's consumption psychology.
Verb (abbreviation of verb) file processing
First, prepare four copies of the lease contract (photocopy), the property right certificate (if any), the ID card (photocopy) and the registered photos of the rented shop, and go to the local industrial and commercial bureau to fill in the corresponding forms and apply for a business license. Under normal circumstances, it only takes about seven working days to get a business license, and then go to the tax bureau (national tax, local tax) to apply for a tax registration certificate. The tax administrator will set the monthly tax payable for you (generally according to the geographical location and size of your facade). Due to different regions, the specific amount can be consulted with the local industrial and commercial departments. The above methods are aimed at self-employment.
Sixth, decoration
Choose a good address and start decorating. Pay attention to your decoration and decoration to match the style and type of clothes you sell. For example, if you sell women's clothes, and they are the kind worn by girls in junior and senior high schools, you should make the shop cute and playful. And if it is for office workers, it is necessary to decorate it formally and solemnly. In this way, people who come to see the clothes will think that this is the style that suits me and the style of your clothes. Also, be atmospheric and don't exaggerate, otherwise it will make people look uncomfortable and miss tourists.
Seven. Prepare and open
All right, everything is ready. Next, we have to prepare other things. For example, you will start buying clothes. When you decorate, you have already talked with the manufacturer or supplier. As soon as you finish decorating, you can hang up your clothes and sell them to make money. Of course, the pendants of clothes are also very particular. In order to avoid competition from peers and attract consumers more, I suggest you attract them with mysterious breath. It's a half-covered and half-ashamed way to let them see that the store is empty, and hanging a sample card outside that peers are not allowed to enter will attract consumers to enter. At this time, your shop will open. Remember to hold customers when you open the business, and welcome new customers with promotions and discounts.
Eight. Procurement and operation
How to operate a clothing store is closely related to the positioning of goods and the vision of purchasing goods. To be a good clothing store, besides good sales methods, the most important thing is to know how to purchase goods. This literacy contains a lot of content, not only to understand the place of purchase, the price level of each wholesale market and the customer groups faced, but also to understand the preferences and body characteristics of the small shop for the customer groups. More importantly, if you want to shop around, you should have a pair of discerning eyes. This kind of experience needs the accumulation of time and experience, and it takes at least three years to reach perfection.
Clothing should be marketable and suitable, which is a key for businessmen to grasp. In clothing business, it is necessary to be marketable and moderate, but it is difficult to master the two. Many investors who set up shop for the first time suffered a big loss when they first purchased the goods. Some even said with a smile: the first batch of goods that open clothing stores will be overstocked, and the first batch is best to buy less. (Each model is purchased according to local physical characteristics, and the code ratio is 1:2: 1 or 1:2:2: 1. The color depends on the market demand. Don't buy according to your hobbies, otherwise you can only wear it yourself! ! ! )
The peak season of clothing stores is from April to June and June 10 to the following spring festival, and the profit is generally between 30%- 120%. The new fashion just listed has the highest profit, up to 200%. With the passing of fashion season, the price of clothing is gradually decreasing. By the end of the quarter, the profit is only 10% to 20%, even the sales are guaranteed, so as to withdraw funds. As for those signs that are sold at a loss, they are all gimmicks for merchants to attract customers, and merchants will never do business at a loss. Even if there are a few losses, compared with most of the high profits, it is really insignificant.