Recently, a drink shop in Shenzhen sold olive juice at a price as high as 1000 yuan, which attracted many people's attention. According to the shop assistant, their raw materials are high-quality golden jade three-twist olives, not only the purchase price is as high as 800 yuan, but also the gross profit is only calculated in 200 yuan, not to mention other expenses such as storefront, water and electricity, employee salaries, etc. And the storage time of this raw material is only 7 days, so the production process is more detailed. At such a high cost, their olive juice can be sold at a high price of 1000 yuan, which sounds reasonable. Some people sell and some people buy. This is a normal market transaction.
However, the State Administration of Market Supervision thought this was unreasonable, so the Shenzhen Municipal Administration of Market Supervision quickly responded in its official Weibo that it would inspect the store. In fact, the verification by the State Administration of Market Supervision in Shenzhen is reasonable. After all, milk tea is just a daily drink, and the normal price range of this drink will not exceed tens of dollars a cup. However, the appearance of this 1 1,000 yuan beverage broke the market balance. As a daily need for milk tea, there is no need to engage in the luxury market, which is also the reason behind the Shenzhen Municipal Market Supervision Bureau's strict investigation of the thousand yuan beverage milk tea shop.
However, some netizens believe that this action by the Shenzhen Municipal Market Supervision Bureau is really a piece of cake. Tea shops sell more expensive goods, which is a normal market transaction. After all, their raw material prices are extremely high, and the store rent and labor costs are also high. It is not surprising that the price of a quality beverage is as high as 1 1,000 yuan. Netizens who hold this view even cite examples of luxury goods such as Chanel. Since bags can be luxury goods, milk tea can also be luxury goods.
Finally, in fact, the State Administration of Market Supervision will also conduct a detailed investigation on this 1000 yuan beverage shop. If the raw materials of Thousand Yuan Beverage Tea Shop are not as expensive as claimed and the preservation time is not as standardized as advertised, then this is the real problem of Thousand Yuan Beverage Tea Shop, and these problems will have different consequences.