Refined community operation

1. What is refined community operation?

(1) Thinking:

1, details to the extreme

2. Discount

(2), the role of operation

1. Operation is a means to help establish the relationship between products and users through operation. We can maximize the value of products and users through operation.

2. Knowledge paid community delivers products to students through the community and serves our users through the community.

3. The essence of operation is people-centered, and the core of community is user operation.

(3) Discount

Refined operation needs to do a series of splitting, splitting the big target into small targets and splitting each item into an extremely fine action. You can know this small goal through fine operation, and gather all the small goals into one big goal. This is actually the key.

(iv) Definition

1, refined operation is actually carried out around all stages of the user life cycle, including user acquisition, which is what we call acquiring new users.

2. Throughout the whole operation process

→ From the drainage stage to the launching stage of household products and the subsequent retention stage, each stage involves refined operation, even when recalling silent users and losing users.

3. Fine operation is to reach and maintain users according to their needs and thinking through an operational means, so that they can harvest what they want.

Third, the feeling of community operation.

(A), a sense of security

How to create a sense of security?

1, certainty

First, the schedule of training camp

B, student handbook

C. Community database

D, group essence

E, a series of actions before joining the group

F. Arrangements after joining the Group

Give students feedback and active participation.

→ Operators also need a sense of security: sop of the entire operating system.

2. Create an open and inclusive heart.

(2) Sense of belonging

→ deep participation

(C), a sense of acquisition

(4) sense of ceremony

→ birthday party, self-introduction, admission notice, graduation certificate, today's star, homework star, aesthetic star, red envelope rain, set reply.

(5), a sense of surprise

Red envelopes, gifts, and big coffee sharing.

Second, the particle size is fine enough.

1, guess

2. Steps to punch in and modify nicknames

Step 3 make posters

Third, iterative thinking.

Each operation has many problems and needs to be iteratively upgraded.

Iterative thinking is important. After each operation, everyone should write a meeting to resume the operation.

Fourth, data thinking.

What is the participation rate of an activity?

How many people have been affected by this activity? How many people replied to this message? How many people signed up? How many people actually participated after registration? What is the punching rate of the whole training camp? What is the attendance rate? What is a satisfaction survey? How satisfied are the students? How satisfied is the operating officer?

Verb (abbreviation for verb) daily operation

Homework:

After listening to teacher Shanshan's class, I gained a lot. The teacher shared that the details should be extreme, which made me very touched. No matter in life or at work, don't be afraid of trivial things, pay attention to details, and do small things thoroughly. When it comes to community operation, it is necessary to split the operation process, the big goal into small goals, and each item into extremely fine actions. Details determine success or failure, and the final details are also core competitiveness.

Teacher Shanshan shared five senses: security, belonging, harvest, ceremony and surprise. These five senses are fully reflected by the teachers' community through extreme actions. Admission notices will be issued before joining the group, and self-introduction will be issued after joining the group, so that everyone can link with each other and get familiar with each other. Classes and teaching assistants will send lectures and punch-in links every day to remind everyone to punch in. The propaganda officer sends greetings every morning and evening to sort out the essence of the official delegation. There are also irregular group interactions, red envelopes, excellent homework at noon, game activities at night, big coffee sharing, and star rating of homework. Students' birthdays will be blessed with red envelopes, and there will be a ceremony for opening the camp and a ceremony for closing the camp, which is full of ceremony. Set up a number of awards, fully mobilize the enthusiasm of students to participate, and win soft prizes.

And iterative thinking, I have a deep understanding. Compared with 2020 and 20021,the organizational structure and personnel allocation of community operations are more perfect, and everyone has a clear division of labor, and each has its own duties and tacit cooperation. It is in this way that we have achieved today's results by iterative upgrading step by step in every actual community operation.

Teachers' community, caring, will do the details to the extreme, show the quality with details, and let everyone in the warm and loving community love.