202 1 annual e-commerce work plan 1
In order to conscientiously implement the spirit of the Notice of the General Office of the People's Government of the Autonomous Region on Forwarding the Implementation Plan of Thousands of Villages' E-commerce Project in the Region (X[20 _]X) and the Notice of the Department of Commerce and the Department of Finance of the Autonomous Region on the Application of E-commerce in Rural Comprehensive Demonstration Counties (X [20 _] X), to realize the construction of rural e-commerce platform in _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
First, the general idea.
Relying on _ _ town's characteristic advantageous industries and products, we will focus on cultivating and expanding rural e-commerce business entities, support the construction of _ _ characteristic rural e-commerce platform, accelerate the construction of rural e-commerce support and guarantee system, actively explore the establishment of institutional mechanisms to promote the development of rural e-commerce, continuously improve the application level of rural e-commerce, broaden the online sales channels of agricultural special products in our town, and promote the overall improvement of rural circulation modernization level.
Second, the basic principles
(a) according to local conditions, highlighting the characteristics. Give full play to the unique geographical and characteristic advantages of _ _ town, highlight the brand, variety and quality, and focus on the development of agricultural products circulation, high-quality rice, seed corn, vegetables, Huatai agricultural products, Cynomorium wine, Muslim beef and mutton, Miaomiao Lake tourism, etc. , expand brand promotion and online marketing, and enhance the added value of products.
(2) government promotion and market operation. Follow? Enterprise subject, government promotion, market operation? Principle, give full play to the advantages of e-commerce, break through the bottleneck constraints of rural network infrastructure, e-commerce operation, logistics and distribution, talents, fully mobilize the forces of circulation, logistics, postal services, communications, etc., build and improve the rural e-commerce distribution and comprehensive service network, and promote the overall improvement of rural circulation modernization.
(3) Integrate resources and improve functions. Adhere to the combination of convenient service, industrial development, agricultural product circulation and beautiful countryside construction, and integrate various resources such as large rural farmers, agricultural product cooperatives and family farms in line with the principle of convenience, pragmatism and high efficiency to build an e-commerce purchasing and consignment service system in our town, reduce farmers' shopping costs and expand agricultural product sales channels.
Third, the construction content
Guide and support the landing of e-commerce in rural areas, improve the application scope of e-commerce in rural areas of our town, cultivate and develop rural e-commerce enterprises, give full play to the comprehensive service function of e-commerce, and accelerate the development of e-commerce ecological chain for residents' lives, such as e-commerce, online shopping, online payment and express delivery.
(A) the main body of construction
Combined with the reality of _ _ town, five village-level (community) e-commerce service stations will be built in the town, including _ _ village, _ _ village and _ _ street communities 1 each, _ _ village and _ _ village 1 each, _ _ village, _ _ development co., ltd. and _ _ agriculture co., ltd.
(2) Construction standards
All e-commerce companies follow the Work Plan for E-commerce in Rural Areas of County People's Government (No._ _ [20 1x] _ _)? Ten ones? Need construction, namely: uniform door head size and logo, a table, a chair, a computer, a TV, a POS machine, a system software, a printer, a set of lockers and a set of display racks.
(3) Function setting
Construction of online distribution service, online sales service of agricultural products, rural youth entrepreneurship service, online purchase of rural basic daily necessities, goods receiving and dispatching, electronic payment, water and electricity payment, rural finance and other services that benefit the people. Collect the demand information related to the agricultural products market in the village, such as price and quantity, and connect with the county-level e-commerce public service center to obtain resources to meet the needs of rural (community) villagers.
Fourth, the implementation steps
(a) the situation (X month _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _)
Deploy personnel to organize a thorough investigation of the basic situation of the town. 1. The economic development of the whole town, mainly including basic information such as GDP, fiscal revenue, investment in fixed assets, industrial added value above designated size, per capita net income of farmers in 20 1x year. The second is the industrial base of the town, including the development scale of local characteristic agricultural products, handicrafts, industrial products, tourism and other industries, and the market coverage and market share of characteristic industries. The third is the basic situation of e-commerce in this town, that is, the current development status of e-commerce, including enterprises, personnel engaged in e-commerce, key online sales products, transaction amount, local online shopping amount, etc. The fourth is the situation that the town's e-commerce enters the rural logistics express delivery.
(2) Make plans (8 _ _ _ _ _ _ _ _).
Formulate the "Implementation Plan for E-commerce in Rural Areas" and set up a leading group for the establishment of e-commerce in rural demonstration towns. Further revise and improve the project implementation plan, and report it to the County Bureau of Commerce and the County Finance Bureau for the record.
(3) Promotion (_ _ _ _ _ _).
When we got to the county, our town organized a meeting? E-commerce into rural projects? Mobilize the conference, give full play to the propaganda and agitation role of radio, newspapers, television and other media, and ensure that the undertaking enterprises prepare, publicize and implement early.
(4) Promotion and implementation (_ _ _ _ _ _).
It is planned to build an e-commerce platform and a public service platform for circulating information in _ _ _ town, and carry out bidding-related work in a timely manner in accordance with the Bidding Law and relevant regulations, and promote its implementation in an orderly manner. In the process of implementing e-commerce in rural areas, the town e-commerce leading group ensures various safety and legal requirements, formulates corresponding work plans according to the development of the situation, and promotes the implementation process of the work.
Verb (abbreviation of verb) forms a leading group.
The leading group of e-commerce for rural construction in _ _ Town was established, with the following members:
__x
There is an office under the leading group, which is located in the People's Livelihood Service Center, and __x is the director of the office, who is specifically responsible for daily work and coordinating and solving specific problems in the construction of e-commerce platform.
Requirements of intransitive verbs
(1) Increase publicity. Strengthen the publicity, education and training of rural cadres, and improve their ability and professional quality in developing e-commerce in rural areas. Use WeChat, Weibo, banners and other means to vigorously publicize various measures to develop e-commerce into rural areas, and enhance the confidence of enterprises in investing and applying e-commerce. Organize various training courses, lectures and other activities to create a good atmosphere for the government, enterprises and all sectors of society to participate in promoting the development of e-commerce.
(2) Increase policy support and support. Study and formulate policies and measures to promote the mutual support and coordinated development of communication, finance, rural circulation informatization and e-commerce, and establish and improve a diversified and multi-channel financing mechanism that adapts to the development of rural circulation informatization and e-commerce.
(3) Strengthen the supervision of rural e-commerce industry. Establish and improve the management system, strengthen the construction of e-commerce standards and statistical system in our town, strengthen the supervision of online goods and services involving administrative licensing, and guide the standardized and orderly development of e-commerce. Cooperate with public security, market supervision, taxation, commerce, culture and other departments to supervise e-commerce activities, promote the law-abiding operation of online transaction subjects, vigorously crack down on illegal activities such as online fake sales and online fraud, and improve the protection mechanism of e-commerce consumers' rights and interests. Regularly evaluate the construction and application of e-commerce, submit the progress of the project and the annual work summary in time to ensure the effectiveness of the work and promote the healthy development of rural e-commerce.
202 1 e-commerce work plan 2
20__ years, will we persist? Striving for progress in stability? The main tone is to co-ordinate domestic and international resources, continuously open wider to the outside world, further expand the field of utilizing foreign capital, promote the sustained growth of social consumption, and strive to achieve the following goals in various business and economic indicators: maintaining the steady growth of foreign trade import and export, actually utilizing foreign capital of 720 million yuan, actually investing overseas of 654.38+million dollars, and the total retail sales of social consumer goods of 23 billion yuan, an increase of 654.38+00%.
(1) Accelerate the transformation and upgrading of foreign trade and create new advantages in foreign economy. First, strengthen the dispatch and supervision of key enterprises. Carry out investigation on the import and export situation of foreign trade enterprises, find out the base number, and 1 month 1 day dispatch key enterprises such as Vosges, Haomai and Xinchun Oil to coordinate and solve the difficulties and problems affecting the import and export work. The second is to tap the growth potential of foreign trade. Promote qualified enterprises without performance? Boil? , and strive to add more than 30 foreign trade performance enterprises. Actively promote the development of gaomi city International Trade Center, and strive to attract more than 10 foreign trade enterprises to settle down every year. The third is to do a good job in international market development. Further advance? Exhibition and development? It is planned to organize more than 50 enterprises to participate in the Canton Fair, Brazil Labor Protection Exhibition, Las Vegas Auto Parts Exhibition and other key exhibitions at home and abroad. And explore vigorously? Belt and Road? Markets along the route, free trade zones and emerging markets such as Russia, Africa and Latin America. The fourth is to accelerate the development of new foreign trade formats. Promote new trade methods and implement them? Internet plus foreign trade? The action plan is to build a comprehensive service platform for foreign trade and cross-border electronic commerce with Shengqigang Storage Company as the leader, and encourage enterprises to expand the import and export scale with the help of cross-border electronic commerce platforms such as Ali International, Dunhuang Net and Yi Bei Net. Fifth, actively expand imports. Encourage enterprises such as Haomai Group and Yonghe Metal to expand the import of high-end equipment and key parts by using preferential policies such as national import discount; Promote enterprises such as Vosges Group, Jinyun Cotton Industry and Xinchun Oil to increase the import of cotton, cotton yarn, soybeans and other bulk commodities. The sixth is to increase policy services. Actively publicize and implement policies at all levels to promote the steady growth of foreign trade, especially the ten opinions on promoting the steady growth of foreign trade import and export issued by our city, and implement supporting policies such as booth fee subsidies and export credit insurance subsidies to effectively reduce the burden on foreign trade enterprises.
(2) Focus on expanding two-way investment and enhancing the new impetus of opening up and development. The first is to deepen high-end cooperation. We will continue to give play to the leading role of leading enterprises such as Vosges Group, Haomai Group and Loke Gold Seal, promote the cooperation between traditional enterprises with advantages and the world's top 500 enterprises and leading enterprises in the industry, introduce the world's top 500 projects and global industry innovation leading projects in a targeted manner, and introduce foreign capital and technology. The second is to implement multi-channel introduction. Innovate ways of utilizing foreign capital, actively explore domestic and foreign listing, private equity, financial leasing, venture capital and other channels to introduce foreign capital, support foreign capital to participate in enterprise development in the form of mergers and acquisitions, equity participation, and implement grafting investment and zero land investment. The third is to encourage existing foreign-funded enterprises to increase capital and share. Visit and investigate foreign-funded enterprises, and promote clean food, Sino-Italian-German precision casting, Leke Shoujin First Class and other enterprises to continue to increase capital and share, and reinvest profits. The fourth is to further optimize the service environment of foreign-invested enterprises. Smooth the green channel of large projects, strengthen public services, ensure the timely landing of key projects, create a legal investment environment, and create? Zero obstacles, low cost and high efficiency? Service environment. Fifth, continuously deepen foreign economic cooperation. Actively follow up the country? Belt and Road? The strategy is to take enterprises such as Jinyun Cotton Industry, Haomai Technology and Yonghe Metal as examples, support the overseas transfer of excess production capacity such as textiles and clothing, labor insurance and shoemaking, support the equipment, technology, standards and services to go out and integrate into the global industrial chain, and cultivate and develop local multinational enterprises.
(3) Accelerate the upgrading of consumption structure and cultivate new consumption growth points. The first is to promote the growth of social consumption. Carry out in depth? Consumer satisfaction? Activities, vigorously develop brand consumption, expand mass consumption, and promote the transformation and upgrading of traditional consumption methods. Organize enterprises such as Jinfulong, Weekly and Weifang Department Store to carry out special promotion activities, apply new payment methods such as WeChat and Alipay, increase promotion efforts and activate consumption potential. Relying on the catering association, we will hold catering service skill competitions and appraisal activities to improve the level and grade of the catering industry. The second is to speed up the development of e-commerce. Continue to carry out e-commerce personnel training, strengthen the training of agricultural enterprises, rural cadres and rural entrepreneurs, and provide human support for the development of e-commerce. Support the expansion of e-commerce clusters such as e-commerce incubation center, Baicheng e-commerce pioneer park and Zhongke Zhigu pioneer park, improve the supporting services of the park and enhance its comprehensive competitiveness. Promote well-known e-commerce enterprises such as Alibaba and JD.COM to extend their networks, guide key e-commerce enterprises such as Taihua food and smeared clothing to implement all-round marketing, and cultivate a number of standardized e-commerce and online sales platforms and enterprises. Conscientiously implement the support policies for e-commerce at all levels to create a good development environment for the development of e-commerce in our city. The third is to strengthen the monitoring of market operation, gradually increase the monitoring of enterprises and commodity categories, grasp market information more comprehensively and timely, and strengthen the management of renewable resources recycling, used car market, pawn industry and single-use commercial prepaid cards to ensure the stable and orderly development of the market. The fourth is to promote the upgrading of the logistics industry. Accelerate the construction of logistics parks such as Yi Sheng, Lingang Development Zone and Chaigou Bulk Cargo, and continue to help logistics enterprises to apply for the country? A-level？ , provincial logistics enterprises, realize standardization and standardized development.
202 1 e-commerce work plan 3
First, the fishing tackle industry is deeply integrated.
1, do your best? Linxiang fishing tackle (buoy) e-commerce industrial park? Established as an e-commerce demonstration base in Hunan Province;
2. Assist the Municipal Buoy Industry Office to introduce e-commerce enterprises with fishing tackle (buoy) above 15 into the park, and strive to achieve an annual online transaction volume of more than 300 million yuan;
3. Introduce China Net Library to build a B2B platform for the fishing tackle industry belt in China.
Second, make the e-commerce market bigger and stronger.
1. Introduce Taobao, Tesco Mall and Post Tesco? Linxiang Characteristic Pavilion? , develop the city's special products such as buoys, bamboo products and tea, and strive to sell local products online for more than 654.38 billion yuan a year;
2. Help more than 5 e-commerce enterprises to enter the e-commerce certification enterprises in Hunan Province, and strive for 1-2 e-commerce enterprises to enter the e-commerce demonstration enterprises in Hunan Province.
Third, do a good job of docking Alibaba.
Do a good job in the investigation of Ali Village Amoy Project, refer to the experience of neighboring counties and cities such as Xiangyin County and Yueyang County, form the landing plan of rural village Amoy Project in Linxiang City, provide leadership decisions, and strive for the early landing of Ali Village Amoy Project in Linxiang to achieve win-win cooperation.
Fourth, fully promote e-commerce to help the poor.
1, 10 New e-commerce service stations in poor villages and five township e-commerce service centers;
2. Encourage and guide poor households to open online stores and implement Internet entrepreneurship to get rid of poverty;
3. Do a good job in the integrated development of online products, carefully collect the information of 20 agricultural special products, do a good job in QS certification and origin certification of 20 agricultural special products, establish a product traceability system, connect product information between supply and demand, and develop special tourism and tourism products. Direct supply of origin? E-commerce base construction, etc.
Fifth, do a good job in e-commerce training
Three e-commerce training sessions were held throughout the year, with more than 500 trainees. Time and content are:
The first stage, probably in May, includes the basic knowledge of e-commerce and the explanation of national policies.
The second issue, around September, is about e-commerce practice, e-commerce and characteristic industries;
The third issue, about 1 1 month, about online marketing, online shop opening skills, operation and promotion, etc.
202 1 annual e-commerce work plan 4
First, online promotion of e-commerce platform
At present, only four e-commerce platforms, namely JD.COM Mall, Taobao Mall, Famous Products Exchange and Micro Store, have just been built. Among them, Amazon Mall, our contract date has arrived. So I suggest applying for Tmall Mall as another interface for us to open a shop.
Tmall mall
Jay Wang Yu is already applying, and it is estimated that all formalities will be completed in one month. We can pay a deposit first, and then we can start decorating the shop. It is expected that in mid-March next year, we will officially launch the activity of upgrading store data.
Jingdong Mall
JD.COM Mall, our current product details page is expected to be completed within 65438+1October 30th. In the future, products of all our platforms will be uploaded according to JD.COM products.
At present, the traffic in JD.COM keeps around 300 people every day. The highest monthly visit in history was 4,747, with 82 orders. Because our current product chain is single, the main products have no obvious promotion efforts. There is no better policy for active products.
Although, we launched several big events in time. But it still reveals that we obviously have too little manpower allocation and the computer allocation can't keep up with our demand for drawing. Time is too fast and many other factors.
Group buying: We can't attend the activities in JD.COM because we don't have good store data. At the same time, the store was not drained in the early stage, but the sales data was increased.
Business category: because the other company doesn't know our products very well, it is not accurate enough in keyword search and presentation. At the same time, the promotion period is not well controlled. The unit price consumption is too high and the overall budget is insufficient.
Here, we don't need to make a detailed analysis of JD.COM Mall. I suggest that JD.COM Mall optimize the product keywords in _ _. Do more explosive products and increase sales promotion in external drainage. Enrich our mainstream products. Among them, the quantity of liquor is increased, because there are only five kinds of liquor at present.
Taobao shopping mall
Taobao Mall, since its opening, for various reasons. Therefore, there is no steady flow in our store, and even no long-term customers make secondary purchases.
_ _ I suggest that Taobao Mall set up a full-time store manager for online maintenance. Because Taobao has a low threshold, there are not many procedures. So I suggest that some famous products, such as Maotai, Wuliangye and Guojiao, can also be promoted online.
For external drainage, I made a detailed account and password. Convenient for the store manager to operate.
Wei branch famous products hui
Micro-stores, famous products, this is a promotional storefront belonging to mobile phones. Among them, our shop has been renovated.
In _ _ _, it is suggested that famous brands and micro-stores increase their promotion efforts and activities. Do a good job of combining online and offline. Strive to make the brand online and offline.
Online, we promote famous products through network promotion and use network products to promote famous products. Increase its exposure and increase the number of online fans. The store itself has done a good job in promoting daily activities and putting goods on shelves. So as to have sales volume and make another service brand with the characteristics of noble family 020.
Second, the annual sales task of the e-commerce platform is 6.5438+0.5 million.
I have always appreciated a saying, I believe that our noble family is such a team.
Our platform-wide task in _ _ is 654.38+500,000. Despite this factor, it seems to us that 6.5438+0.5 million is just a dream.
But people who have no dreams are hopeless people. A team without dreams can't go far after all. So in _ _ _, we set the sales target of 1.5 million for the whole team. I hope that leading comrades and all colleagues, regardless of honor or disgrace, will work together. Take the famous family as the lifelong goal, work hard and work hard again.
Third, the company's related products network promotion, such as (vineyard)
Our company is a comprehensive development company, and our leaders are far-sighted. He is a clever and outstanding man. So our company will have many main projects in the future. Vineyard is one of the new projects we developed in _ _.
In _ _ _, I will combine the advantages of my own network promotion and cooperate with the development of the company. Use the exposure of the Internet to promote our company's projects. Make more contributions to the company's new projects and bring better economic benefits.
Fourth, Q wine, mobile phone shop and micro-mall have perfect functions and are promoted online.
The PC end and mobile phone end of our Q wine mall have not been fully built, and even put into operation.
In _ _ _, I suggested that there should be new directions and development goals on the PC side and the mobile phone side. If we are based on the development of our own unique shopping mall, I will cooperate with my colleagues to build our Q wine shopping mall and strive to go online.
Micro Mall is another new e-commerce initiative of our company this year. I will cooperate with Mr. Wang () to strive for the construction and operation of the micro-mall. Be a service brand with famous family characteristics.
Verb (abbreviation for verb) Cross-border cooperation
Cross-border cooperation is a good mainstream direction for us to integrate resources, expand capital flow and make common progress. Listing on the New Third Board in 2008 is a good pioneering help for our famous family.
In _ _, I will introduce and connect with my knowledge in the e-commerce industry. We drain each other, cooperate with each other and help each other through deposits and points.
Personnel construction of intransitive verbs
As our company is a multi-platform and multi-project company, I hope we can add new personnel to our company on 2 15. Expand our e-commerce team. Introduce more talents for the development of e-commerce in our company. Personnel construction is as follows:
Operation 12 people
In _ _, many of our colleagues will leave their jobs and return to school after the internship. So we need new e-commerce talents to operate our e-commerce platform.
Programmer 1-2 people
In _ _, our Q wine mall and micro mall needed such talents to build their stations. As we all know, building a Q wine mall and a mobile APP requires very professional talents to complete our work. Micro-mall also needs such talents.
Network promotion 1-2 people
After all, we are not pure e-commerce. Our e-commerce platform serves as a window for offline stores. Therefore, it is impossible for us to invest huge energy and economic consumption in promotion expenses and professionalism.
There are many new projects in the development of our company, and the e-commerce platform also needs huge traffic. So I suggest that for the consideration of major projects such as vineyards and famous products fairs. I also hope that there is a possibility of sales.
In _ _ _, we recruited one or two experienced network promoters. Because a person's energy is limited, even if there is a reasonable time allocation. But network promotion needs a long-term accumulation and dedicated energy.
Seven. abstract
2 105 was a pioneering year. We are full of expectations for _ _ _, and we are eager to make progress in _ _ _. In _ _ _ years, all well-known brands of e-commerce platforms will be put into operation. _ _ years, after all, we became the pioneer of exclusive wine industry O2O.
With the joint efforts of general manager Wang () and all my colleagues, we will launch a famous family in _ _ _. Make our contribution.