According to statistics, the number of patients with lumbar cervical spondylosis in China has exceeded 200 million, accounting for 15.2% of the national total, and it has been on the rise for many years. The incidence of lumbar cervical spondylosis is second only to colds, and it has a trend of rejuvenation.
If you simply lose your graceful posture, the most harmful thing is the damn pain! From muscles to bones, from cervical vertebrae to caudal vertebrae, every part makes people dizzy and restless.
Relieve the pain? Have a big fight? , people ran out? Eighteen martial arts? ! Acupuncture, moxibustion, massage, pills, hot compress, and corrective belt are indispensable. You can use anything. External force? Is to make a final struggle with cervical spondylosis.
How can we reasonably and effectively relieve lumbar cervical spondylosis? What's a nifty and professional name? A neck doctor? Came into being. This is a technology-driven medical rehabilitation institution focusing on cervical and lumbar spine problems. Since its establishment nearly three years ago, it has served more than 60,000 people, with a repurchase rate of 85%, ranking among the best in the cervical and lumbar rehabilitation market.
More attractive than this. As the founder and product image spokesperson of the company, You Ning has added a lot of color to this enterprise by virtue of his professional standards. You Ning 14 studied medicine and studied spinal aging in Fudan University for many years. Through the study of spinal epidemiology, evidence-based medicine, regional characteristics and interdisciplinary literature around the world, it is found that the increase and rejuvenation of neck and waist problems are on the rise all over the world.
Young people account for an increasing proportion of patients with neck and waist diseases. This group of people stayed in the hospital for a while, but they had bad experiences. They tried massage outside the hospital, but it was either not cured or cured, so most people were? Treat when you have time, and endure when you don't have time? . Because of living and working habits, the neck and lumbar spine have become consumables, so there is a great demand for services and products extending in this direction. There are no trustworthy institutions and brands for high-frequency and just-needed people like this. ? You Ning said bluntly: The future? A neck doctor? It will definitely highlight its value and help more sub-healthy people.
Lie on the pillow
Follow the trend: he is serious about cervical spondylosis.
In 20 17, You Ning resolutely gave up his iron rice bowl and left Huashan Hospital, for no other reason than to help more patients with lumbar cervical spondylosis.
Looking back on the two-year entrepreneurial process, You Ning thinks that entrepreneurship is a process of fighting monsters and upgrading, and he has stepped on many pits himself. As "Innovator's Prescription" inspired him: If medical services want to be efficient and maintain quality, they must realize innovation and keep pace with the cutting-edge technology and scientific and technological innovation of rehabilitation medical care; Subdivide and focus on business dimensions; Establish a complete training system; Adopt refined operation and data control; Extend products and break through physical bottlenecks.
Is it the general trend to create a neck doctor? You Ning said that the neck and waist problem belongs to the category of chronic diseases and is closely related to living habits. The incidence of cervical and lumbar spondylosis in China has reached 13.7%, and the age of high incidence has dropped from 55 to 39. In addition to the patients who have been diagnosed, most of them are sub-healthy people, accounting for 5% to 6%, and they have repeated attacks and continue to progress to the disease state.
This is also the case. The spring report of Cmnet 20 19 shows that Cmnet users spend 349.6 minutes (about 6 hours) on the mobile Internet every day, an increase of 36.8 minutes. Low-headed people bow their heads 45? At that time, the cervical spine was loaded with 22 kilograms, but when playing with a mobile phone, it is easy to keep this posture for a long time by focusing on the screen of the mobile phone.
Being in the wrong posture for a long time, tired muscles are prone to produce lactic acid, and lactic acid accumulation causes physical pain. Once it hurts, people don't want to stretch, just want to contract further, and finally form a vicious circle, and the condition becomes more and more serious. ? You Ning said that in recent years, neck and waist problems have exploded and become the first chronic disease. Customers who come to neck medical treatment have higher education level and higher requirements for physical therapy.
He remembers that there was once a white-collar worker who was less than 30 years old. He often feels stiff neck and shoulders, headache and poor sleep. In fact, this is all caused by the straightening of cervical curvature. Through professional intervention, cervical doctors and nurses can obviously improve this problem within three months and help him recover his physiological curvature. ? From the patient's point of view, they don't want to go to the hospital, and the hospital doesn't have the patience to do it, waiting for the big push of the operation, and the general institutions can't do such a professional effect. ?
In addition, there are some special situations in domestic medical care. Hospitals naturally emphasize surgery rather than rehabilitation. People with serious neck and shoulder problems will either have surgery or wait for the standard of surgery, and the existing symptoms will be very painful.
Most people are naturally afraid of surgery. Another patient, who is an accountant, is not good at computer cervical vertebra for a long time. He went to the hospital for examination and found that the cervical vertebra was reversed, compressing the spine. Although neck surgery is technically mature, there are certain risks after all. ? In order to find a solution other than surgery, it takes a long time to go to a cervical surgeon. It takes a long time to improve the cervical muscle problem and then solve the spinal structure problem through physical therapy, but it takes almost the same time to avoid postoperative recovery. More importantly, it avoids the possible injuries caused by surgery and is more acceptable to customers. ? You Ning said.
Optimize the experience: His goal is to make the store service more standardized.
Where there is demand, there is a market.
At present, office workers with habitual hunchback have become the biggest target customers of neck doctors and health care, and the reality also proves the correctness of You Ning's vision of going to market. It is not difficult to find that the monthly sales volume of single products for correcting humpback is as high as 40 thousand or more.
In addition to orthoses, timely and convenient cervical massagers have also become an important way for young people to relieve cervical fatigue. Enter the word cervical vertebra in the shopping platform, and you can see a series of related products, such as massage pillows, U-shaped pillows and shoulder straps. The price is mostly between 100-200, and the monthly sales of the number one massager is even as high as 200,000.
According to the industrial information of China, the massager in China has exceeded10 billion yuan in 20 16, and the compound annual growth rate has reached 10% from 20 12 to 20 16. With the improvement of per capita income level and the enhancement of health awareness, it is expected that China's massager industry will continue to maintain a growth rate of more than 10%.
Dr. Neck also relies on good reputation and in-place and professional services to set up five stores in Shanghai, serving 60,000 people, with excellent technology. Zero mistakes? Industry records.
Talking about the secret of entrepreneurial success, You Ning said that medical rehabilitation has always been a? Non-standard products? . The professional level of therapists and rehabilitation therapists has far-reaching influence, and it is impossible to achieve complete standardization. Therefore, neck doctors and nurses focus on the neck and waist, have their own unique and complete training system for store service personnel, and standardize the quality of service personnel as much as possible.
At the same time, a series of intelligent instruments were introduced, and in-depth cooperation was carried out with sigma in the United States, Bachmann in Germany and David in Finland. By collecting body data, combining with nuclear magnetic resonance and X-ray films, the treatment results can be quantified and tracked, and an efficient green channel for examination has been established in cooperation with imaging centers in several hospitals, which can improve customer experience and obtain first-hand test reports, providing a convenient path for the establishment of body database.
Man-machine cooperation maximizes the utility of the machine and makes the store service more standardized. ? You Ning said that consumers' demand for services is increasing day by day. How to provide good service and provide customers with high-quality and unexpected service experience is a big test for operators.
On the basis of professional maintenance and conditioning, by customizing warm water, daily necessities, surprise service and other unique experience content, cervical doctors and nurses have won high repurchase and good reputation, and won the favor of customers.
20 19 a new full-time post for the neck doctor was set up in the store? Account manager? , directly collect user experience and feedback, improve the user experience in detail, and refine the standardization scheme, so as to better enhance the customer experience and copy it to markets outside Shanghai.
In terms of business promotion, cervical doctors and nurses have gained a certain reputation and popularity in Shanghai after three years of precipitation. In addition to word-of-mouth effect, it also cooperates with online platforms such as Public Comment, Meituan.com, Word-of-Mouth, WeChat, Lingang Group Life Service Platform, Meinian Health, Ping An Good Doctor and so on to win customers.
At the end of 2065438+2008, the cervical vertebra medical service also expanded the B-end access channel, and now it has provided lectures and free clinic services for more than 200 B-end enterprises. Service+product? Cut into corporate welfare and gift channels in the form of. At present, the B-end customers and C-end users of neck medical care are equally divided, realizing the simultaneous development of online and offline.
Next step: He also wants to empower manufacturing across borders.
Now, after completing the replication of the technical services of the store, Dr. Neck has upgraded and utilized the user data accumulated by neck and waist rehabilitation and his own professional ability, and started a series of cross-border innovations, and cooperated with traditional manufacturing enterprises to empower them.
In the process of contact with users, You Ning found that many people asked the most questions after receiving treatment. For example,? What pillow should I use for my cervical pillow? ? 、? My lumbar spine is uncomfortable. What mattress is better to buy? ?
You know, although these products are not medical supplies and are not sold in hospitals, they are things that patients are eager to buy.
These products, such as pillows, mattresses, cushions, lumbar supports, recliners and so on, are actually closely related to the health of the spine. However, although the manufacturers of these products have ergonomics research teams, their clinical contact with patients and users is not as frequent as that of cervical doctors and nurses, and they lack relevant real data and real-time feedback from users, which leads to many such products not available at present. Science? Naturally, it will not be favored by users with this demand. ? You Ning said.
Therefore, it is a breakthrough for cervical surgeons to help them produce products that are more suitable for the needs of cervical vertebrae and spines of low-headed people through all the user data at hand? Can't offline stores serve more users? One of the opportunities for physical bottlenecks.
It is worth noting that at present, Dr. Jing has cooperated with many well-known manufacturing enterprises such as Luolai Home Textiles. March 20 19, with pillow core and intelligent cushion. In addition, the neck doctor also cooperated with Aojiahua, a listed massage chair brand, on massage instruments.
The neck doctor wants to put these data into practice. You Ning revealed that next, the Cervical Vertebral Medical Association will use quantitative data to help the traditional manufacturing industry upgrade its products, and cooperate with enterprises to develop, design and manufacture new products that can decompress cervical vertebrae and spinal column.
On the one hand, cervical doctors and nurses participate in the research and development of such more professional peripheral products in order to meet the needs of patients and users, and also to open up new markets for more potential users who have not been exposed to spinal rehabilitation, thus serving more people; On the other hand, cervical doctors and nurses also want to improve their research and development capabilities through cooperation, and truly realize the transformation from traditional clinics to high-tech enterprises.
At present, cervical doctors have applied for a number of technical patents in technology upgrading and research and development. After the cooperation is fully launched, more patents will be used to form their own technical barriers. ? You Ning revealed that traditional manufacturing enterprises can also benefit from cooperation. Through neck medical treatment, they can be closer to users, better understand their needs and pain points, and produce more medical professional products.
New changes will also bring new challenges. However, You Ning is not worried about this. He proudly said that cervical vertebra medical treatment has always been a learning team. It is a challenge and a habit for the team to absorb new knowledge and technology quickly, and You Ning is one of the leading figures. Besides their strong learning ability, cervical doctors and nurses can come to this stage because of their own corporate culture? Adults reach out by themselves? .
A neck doctor is like a medical rehabilitation doctor? Haidilao? Since its establishment, we have paid attention to the cultivation of the internal atmosphere of enterprises. Every team member is family and friends.
Only by serving our friends well and giving them a sense of belonging can they better serve our terminals. ? You Ning said that since the establishment of neck medical service, the team has been very stable, such as solid backing, which has laid a reliable foundation for the future development of neck medical service.
Facing the expanding medical rehabilitation market, cervical vertebra doctors hope to open up new markets with concentration, service, data and technology, so that more and more people can scientifically maintain their spines, and their innovation and service ability can be improved to a higher level.