1, Moby Outstanding Advertising Award
Moby Advertising Award, founded in 197 1, is one of the five most important advertising awards in the world. Every year, 65438+ 10 1, the entries gather in Chicago, and the selection work ends in mid-February of 65438+,and a grand award ceremony attracting worldwide attention is held in February of the following year. Subsequently, the winning works were exhibited around the world for people in the industry to observe Myanmar.
Moby Award includes two awards: Gold Award and Certificate of Outstanding Creativity. With the surge of entries, about 259 Moby Awards are awarded to the final winners of various awards every year. Among them, TV advertising award is about 105, radio advertising award is about 18, print advertising award is about 120, and packaging design award is about 16.
The Moby Prize has a wide range of entries. Radio advertisements include radio advertisements, film and television advertisements, and print advertisements include outdoor advertisements and printed advertisements (including posters, newspapers, magazines, etc. ), direct mail promotional materials, brochures and packaging design. Online advertising has a separate series. There is also a small-cost production award for TV advertisements.
2. Creole International Advertising Award
The Creole Prize was founded in 1959 and has a history of 40 years. This is the oldest and largest global advertising award in the world. ?
The jury of Cleo Advertising Award consists of internationally renowned experts in this field. The judges first selected the best candidate works.
Then select gold, silver and bronze works from these top products that entered the finals. Sometimes, the judges will give Cleo prizes to outstanding masterpieces.
Every May, the Creole Advertising Awards Ceremony is held in new york, the world commercial and financial center, and new york is also known as the advertising capital of the world. Known as the "Oscar" in advertising. After the conference, the winning works will be organized by Creole Prize representatives from various countries and regions, and will be exhibited in 38 countries and regions around the world.
3. New York Advertising Award
The New York Advertising Awards began at 1957, when this globally competitive award was mainly designed for advertising masterpieces of non-radio and television media. In the following 20 years, this award gained an extraordinary reputation in American industry and education.
Every June, the advertising festival opens and an award ceremony is held. Every major event in the competition has a gold medal seat in the international media award. Gold, silver and bronze awards will be decided in different categories, and those who enter the competition will be awarded with award certificates. The winners' works will be published in authoritative magazines such as Advertising Times and shared with creative lovers around the world on the Internet. All finalists will be published as the annual advertising yearbook (so all entries must be accompanied by 35 mm film).
1990 The New York Advertising Festival specially set up the United Nations Award for the United Nations Department of Public Information, and awarded it to those public service advertising works that can best explain the purpose of the United Nations and various social concepts. The public service works that won the final qualification in the advertising competition of New York Advertising Festival naturally became the winners of this honor. The global concerns and interests of the United Nations include: peace and security, women's priority, social progress, health issues (including HIV and AIDS), human rights, crime and violence, democracy, sustainable development and poverty alleviation. The finalists of print, radio and TV advertising works of public welfare projects will be selected by the UN "Blue Ribbon" jury, from which the winners of gold, silver and bronze awards will be selected. Registration fee: about $65,438+025 for a single work and $65,438+075 for a series of works.
4. London International Advertising Award
The London International Advertising Award is held in London, England every June165438+1October. This international award was formally established on 1985, and nearly 100 countries and regions participate in it every year. In recent years, there have been more than10,000 entries, and all winners will receive a bronze statue. The bronze statue is a surreal human figure, spreading its wings and trying to jump over itself.
1998, Chinese mainland's works entered the final for the first time.
Although the awards are arranged in June 165438+ 10 every year, all entries are required to be delivered to the organizing committee in June, and then the organizing committee will send them to each judge for independent evaluation. Judges also come from all over the world, with different cultures and backgrounds (including creative masters, TV/TV directors, recording directors and production experts, etc. ), but creativity is the same and the only reward standard.
The classification of London advertising awards is the most distinctive, which is not only reflected in the three major media (print, film and television, radio) projects, but also in design, packaging and technical production, which fully reflects the characteristics of the awards in creative concepts, design techniques and technical production. TV/TV category, product category, covering 28 projects, including movie trailers.
5. Cannes Advertising Award
Cannes Advertising Awards originated from Cannes Film Festival. 1954 Cannes international film advertising festival is organized by film advertising media agents, hoping that film advertising can be recognized and concerned by the world like movies. Since then, Cannes and Venice began to hold this competition in turn, and Cannes officially became the permanent venue on 1977. 1992, the organizing committee added newspapers, posters and printed matter competitions, making the Cannes Advertising Award a truly comprehensive international award.
The advertising festival is held in late June every year. During the advertising festival, advertising representatives from various countries visited and other guests from all walks of life gathered here. Customers, production companies, strategic departments and creative teams set up a series of exchange meetings here to discuss their specialties and negotiate business. More than 7000 delegates 1000 works compete for Cannes every year. The Palme d 'Or, with the same name as the Cannes Film Awards, is a grand prize specially set up by the Cannes Advertising Awards for film and television advertising production companies. 1993 also established the Best Performance Advertising Company of the Year Award, which was awarded to those who participated in both print advertisements and movie advertisements and got the highest total score.
Moby Outstanding Advertising Award, Creole International Advertising Award, New York Advertising Award, London International Advertising Award and Cannes Advertising Award together constitute the "Five World Advertising Awards" which are well-known in the advertising industry.