In August of the same year, Huipusheng production base Nanning Fulaixin Biotechnology Co., Ltd. was completed and put into operation in Nanning High-tech Development Zone (National 863 Industrial Base), which is one of the earliest production bases of dietary nutritional supplements certified by the US Food and Drug Administration. The base covers an area of 1 1000 square meters and has more than 20 modern production lines for hard capsules, soft capsules, tablets, powders, granules, oral liquids and other products. The production of all products, from raw material inspection to preparation granulation to final packaging and warehousing, follows strict production operation specifications, reaching or even exceeding the GMP standard of the US Food and Drug Administration in China.
Huipusheng took the lead in establishing an experimental center for research and development of dietary nutritional supplements standards in Fulaixin production base in Nanning, and successively cooperated with many well-known domestic scientific research institutes and universities such as China Food Fermentation Industry Research Institute, West China Medical University, Shanghai University, Guangxi University and Guangxi Medical University, and successfully developed a variety of products. This project is a major scientific research achievement of the National 863 Program! The successful research and development of these products will lead the new trend of nutrition consumption in the future. Up to now, Huipusheng has obtained 46 health food approvals through independent research and cooperative development, covering basic nutrition, protein peptide series, immune regulation, calcium supplementation/bone health, functional series, cardiovascular and cerebrovascular health, women's health, maternal and child health, body-cleaning, male health and children's health products, and has become one of the brands with the most health food resources in the industry.
After nearly ten years of development, Huipusheng's sales network has spread all over the provinces, municipalities, autonomous regions and municipalities directly under the central government. Sales channels cover mainstream retail terminals such as pharmaceutical chains, large shopping malls, supermarkets and health care products stores, among which the product coverage rate of national pharmaceutical chain stores is leading. Top 100 cooperative chains include People's Pharmacy, Xi Anyikang Pharmaceutical Chain, Gansu Zhong You Health Medicine, Jinan Shuyu Civilian Pharmacy, Henan Zhangzhongjing Pharmacy, Shenzhen Wan Ze Pharmaceutical Chain, Guangdong Jin Kang Pharmacy, Liaoning Tasly Pharmacy, Lanzhou Huirentang Pharmaceutical Chain, Zhongshan Zhongzhi Pharmacy, Hebei Shenwei Pharmacy, Shandong Li Jian Medical City, Guangzhou Ertian Pharmacy, etc. With excellent product quality and professional and thoughtful pre-sale, sale and after-sales services,
In 20 1 1 year, Whipple invested heavily in brand expansion and promotion strategies, and hired Tang Guoqiang, the most credible film star, as the brand image spokesperson, to place advertisements in mainstream TV media such as CCTV 1, CCTV 3, Hunan Satellite TV, Jiangsu Satellite TV, Shandong Satellite TV, Henan Satellite TV, Yunnan Satellite TV, Southern Satellite TV, First Pharmacy Newspaper and Qilu Evening News.