If 5% of traditional e-commerce companies can make money, then only 0.5% of live e-commerce companies can make money. Because live broadcast can obtain most resources in the market through low-price competition and personal super IP, most people can only make money at a loss. We can imagine that if there are 10 consumers and sales forms in the market, if an anchor meets the shopping needs of nine people, some enterprises will make a lot of money, which will lead to more physical stores and online stores speeding up the pace of bankruptcy. Nowadays, the Internet is promoting and guiding the life with goods everywhere, making people think that the life with goods is the future trend, misleading young people to study and live, and the final trap is people who follow the trend. Look at this, you may ask, some anchors can sell 10 million at a time! But you didn't see how people who lost money failed, because the live broadcast of goods is the sales of e-commerce, and not everyone can make a fortune.
Most of them are post-90s, post-90s. Their consumption is highly labeled, which means that they are more willing to believe the products recommended by the anchor, because they will only buy products that like the anchor. Therefore, if an anchor only owns IP and only sells products, consumers may not pay the bill. Therefore, shopping on the live portal is mostly for preferential prices. It can be seen from this that live broadcast needs strong supply chain support and price war to stand out in many sales scenarios. Otherwise, consumers can go to the e-commerce platform and offline consumption, which has returned to the fierce competition of traditional e-commerce, and everyone must win by price. From the sales scene, this way of live broadcast with goods is actually similar to traditional TV shopping, which guides consumers to place orders through publicity and shopping guide, but the anchor has IP and content to endorse.