Liu Qifang is the warmest "spokesperson" of the "Jixin Plan", a special medical aid project for heart disease.
Six years ago, Liu Qifang began to serve as the general manager of the "Jixin Plan" heart disease public welfare special medical assistance project. At that time, she was on the rise of her career, but she wanted to change her lifestyle. She moved from Beijing to Changchun with her/kloc-0-year-old daughter, and changed from a partner of a well-known domestic advertising company to a person in charge of a public welfare project.
On August 5, 20 14, many departments in Jilin Province launched the "Ji Xin Plan" special medical assistance project for heart disease. Liu Qifang made brand packaging promotion and landing for the project and became the first volunteer of the project. At that time, the goal of the project was to raise 654.38 billion yuan of charitable funds within five years to help 654.38 million poor patients of the new rural cooperative medical system who needed heart surgery for free.
At first, Liu Qifang planned to do public welfare while working. After really taking over, she found that the "Jixin Project" was not easy to do and it was impossible to work part-time. To Liu Qifang's delight, the company, husband and parents encouraged and supported her. The company is willing to reserve a position for her and mobilize the whole company to donate money for this project and recruit volunteers.
The operation mode of "Jixin Project" is to provide completely free surgery for poor patients through charitable donations, combined with the new rural cooperative medical system and serious illness insurance. The diseases that need to be rescued include coronary heart disease, congenital heart disease, valvular heart disease, arrhythmia and other cardiovascular diseases. The project will also invite more than 20 foreign cardiologists from Italy, Germany, Britain and the United States to perform stent implantation, bypass, valve replacement and radiofrequency ablation for poor patients.
Liu Qifang believes that with more than ten years of experience in public welfare projects, he will stay in Jilin Province for two or three months at most. Unexpectedly, a 5-year-old girl kept her.
At that time, Liu Qifang and her daughter met a 5-year-old girl with congenital heart disease in the hospital. The daughter gave her a lollipop, and the little girl accepted it without expression.
Liu Qifang asked curiously, "Aren't you happy that my sister gave you candy?" The little girl said that she didn't dare to be happy because her mother told her that if she was happy, she would die. "The feeling of worry is unforgettable." Liu Qifang said.
The little girl was diagnosed with congenital heart disease at the age of 1 year. All she needs is a thorough operation and she can live like a normal child. Because it is difficult for the parents of the child to pay more than 100 thousand yuan for the operation at one time, they can only send her to the hospital for short-term treatment when she is seriously ill.
This sentence inadvertently uttered by a 5-year-old girl made Liu Qifang decide to stay and help more people restart their second quality life.
Liu Qifang entrusted the company to work and devoted himself to all the work of "Jixin Project" and was recommended as the general manager of "Jixin Project".
Once she went to the village to publicize, she met an old man who came to consult and found that they couldn't see TV, but they were the people who needed help the most. As a result, Liu Qifang started the "100-day trip to the countryside" activity.
Every July, Liu Qifang goes to the countryside with a group of volunteers to promote the "Jixin Project". In the first year of the project, she spent nearly half her time in the village every week. One year later, Jilin Heart Hospital designated by the project will receive more than 100 consultation calls every day on average.
Zhang zhen (pseudonym), who is in his twenties, is the beneficiary of "Jixin Project". 12 years old was diagnosed with congenital heart disease. I seldom go out because I can't do strenuous activities. What he often does is cross-stitch in bed.
After receiving free valvuloplasty and prosthetic surgery, Zhang zhen became the pillar of the family, farming, driving tractors and making love. After the operation, he and many patients became volunteers to promote the "Ji Xin Plan".
Liu Qifang has been taking her daughter with her, and her daughter has become the youngest volunteer in the project team. A ward with two beds together is the bedroom of mother and daughter, and the opposite ward is Liu Qifang's office.
In order to help more people, Liu Qifang "frantically" raised funds. On the first Internet public welfare day in China in 20 15, Liu Qifang learned that for every 1 yuan donated by netizens on the public welfare platform, the public welfare day fund would donate 1 yuan. Unwilling to miss the opportunity, she continued to launch donations from relatives and friends in the WeChat circle of friends afterwards, and did not sleep well for three days and three nights.
In three days, Liu Qifang and the team raised more than 5 million yuan. After that, on the annual public welfare day, the fundraising amount of Liu Qifang and his team was constantly refreshed: 9.38 million yuan, 1.8 million yuan. In May 2009, Tencent launched the "520 for Love" campaign, and the "Jixin Plan" became the only public welfare project in Jilin Province to enter the top ten in the national precision poverty alleviation.
Now, China Children's Charity Foundation, Shanghai Soong Ching Ling Foundation and Shanghai Overseas Chinese Foundation have also participated in and supported the "Ji Xin Plan".
Liu Qifang herself donated 700,000 yuan to Jixin Project, and her previous company donated 654.38+500,000 yuan. At first, the core volunteers of the project came from Liu Qifang's company, and Hou was one of them. She came to Changchun from Shandong and has been fighting side by side with Liu Qifang.
In Hou's view, Liu Qifang has integrated the "Ji Xin Plan" into his own heart and actions. She has always insisted on being a volunteer in this project, which also stems from the influence brought to her by Liu Qifang.
In order to give volunteers an identity, Liu Qifang registered and established the Beijing Social Work Service Center on 20 17, and served as the chairman and Hou as the deputy secretary-general. Now 2 1 core social workers in the team are all trained locally in Changchun.
Social workers are paid, hospitals are profitable, patients can recover, government departments have a good reputation, and donors' money is used transparently, so that everyone and departments involved in the "Ji Xin Plan" have a sense of gain. Liu Qifang said that only in this way can public welfare projects last for a long time.
Go to the fields to do publicity, and she will be invited to meet the donors in high-end restaurants. Liu Qifang said that she is like a line connecting poor farmers, project volunteers, foreign experts in hospitals and entrepreneurs who donate money.
Before the end of the national poverty alleviation task in 2020, Liu Qifang and his team plan to treat 10000 heart patients again. At present, fundraising is the top priority for her and her team.
"Experience is the greatest wealth in life." Liu Qifang said that I used to struggle for myself and my family and realized "small happiness". Now I share "great happiness" with doctors, patients and caring people.