1, user-oriented principle
First of all, when designing a web page, we should be clear about who the user is and consider designing the website from the user's point of view and position. To do this, we must communicate with users and understand their needs, goals, expectations and preferences. Designers of web pages should be aware that users vary widely and have different abilities. In addition, the configuration of computer machines used by users is also very different, including graphics card, sound card, memory, network speed, operating system and browser. If designers ignore these differences, the designed web pages will be displayed on different machines, which will cause confusion.
2, the principle of simplicity and easy operation
The principle of kissing is "keep the sample and"
The abbreviation of "stupid" is concise and easy to operate, which is the most important principle of web design. After all, websites are built for ordinary netizens to get information and use network services. There is no need to set up too many operations on the web page, and pile up many complicated and fancy pictures. The general requirement of this principle is that the webpage download should not exceed 10 second; Try to use text links to reduce the use of big pictures and animations; The operation design should be as simple as possible, with clear operation tips; All the contents and services of the website are explained to users in conspicuous places.
3. Layout control
Regarding the layout of web page typesetting, many web page designers pay insufficient attention to it, and the design of web page typesetting is too rigid, even copying others. If the layout of the web page is messy, just piling up a lot of information on the page will interfere with readers' reading. Generally speaking, the principles to be followed in web design are:
(1) Miller formula. The amount of information a person receives at a time is 7 2.
Bits. This principle is widely used in website construction. Generally speaking, the best column selection on a web page is between 5 and 9. If the content links provided by the website for the visitors to choose exceed this range, people will be psychologically agitated and depressed, and they will feel that the information is too dense and tired to read.
(2) Group processing. As mentioned above, the classification of information cannot exceed 9 columns. But if you have too much content, more than 9, you need to group. If your web page provides links to dozens of articles, you need to add a blank line or parallel line to group every seven articles. If your website has more than 9 columns, such as Microsoft's website, * * * has 1 1 columns, which means more than 9 columns.
4. Visual balance
When designing a web page, various elements (such as graphics, text and blank space) should have visual effects. According to the visual principle, the visual function of graphics is greater than that of a paragraph of text. Therefore, in order to achieve visual balance, when designing a web page, more words are needed to balance a picture. In addition, according to the reading habits of China people, it is from left to right and from top to bottom, so the visual balance should also follow this principle.
For example, many of your words are left-aligned, so you need to add some pictures or some brighter and more eye-catching colors to the right of the page. Generally speaking, each page will have a header and footer. Some banner advertisements or navigation bars are often placed in the header, while contact information and copyright information are usually placed in the footer. The design of headers and footers should also pay attention to visual balance.
At the same time, never underestimate the value of blank. If the information displayed on your web page is very dense, it will not only be bad for readers to read, but even arouse their disgust and destroy the image of the website. In web design, add some blanks appropriately to refine your web page and make it concise.
5. Color matching and readability of text
Color is an important factor affecting web pages, and different colors have different effects on people's feelings, such as: red and orange make people excited and their hearts beat faster; Yellow reminds people of sunshine and is a happy color; Black is more solemn. Consider what influence you want to have on visitors, and choose appropriate colors for web design (including background color, element color, text color, link color, etc.). ).
In order to read the information on the website conveniently, you can refer to the layout design of the newspaper and design the content of the web page in columns, even two columns are better than one full page. Another factor that can improve the readability of text is the selected font, commonly used font (Arial, CourierNew, Garamond Times).
NewRoman is the most readable, and the special font is more suitable for the title, but not for the text.
Step 6 be in harmony
By using specific specifications for various elements of the website (colors, fonts, graphics, spaces, etc.). ), a well-designed web page should look harmonious. In other words, many independent pages of a website should look like a whole. It is also very important to maintain the consistency of website design.
Consistent structural design can make visitors have a deep memory of the image of the website; Consistent navigation design allows visitors to quickly and effectively enter the parts they need in the website; Consistent operation design allows visitors to quickly learn various functional operations of the entire website. Breaking this principle will mislead visitors, make the whole website look chaotic and leave a bad impression.
Of course, the consistency of website design does not mean unchanging. Some websites use different styles in different columns, or constantly modify the website over time, which will bring freshness to visitors.
7. Personalization
(1) conforms to the network culture.
The whole Internet culture is a leisure, informal, relaxed and lively culture. Using humorous network language on the website to create a casual, relaxed and informal atmosphere will greatly increase the number of visitors to the website.
(2) Shaping website personality
In addition, the overall style and atmosphere of the website should be consistent with the corporate image, and it should well reflect the corporate culture and form a style.