Basic introduction Chinese name: green consumption mbth: green consumption alias: sustainable consumption focus: green life, characteristics of environmental protection purchase: essence of 5R principle: definition, characteristics, mode, definition, performance, training method, significance, interpretation of green consumption, also known as sustainable consumption, refers to moderate consumption, avoiding or reducing environmental damage, advocating nature and protecting ecology. Green consumption includes not only green products, but also the recycling of materials, the effective use of energy and the protection of the living environment and species environment. The focus of green consumption advocacy is "green life, environmental protection shopping". Specifically, it has three meanings: first, when advocating consumption, choose green products that are pollution-free or contribute to public health. Second, consumers should pay attention to environmental protection, save resources and energy and realize sustainable consumption while changing their consumption concepts, advocating nature, pursuing health and pursuing a comfortable life. Third, in the process of consumption, we should pay attention to the disposal of garbage so as not to cause environmental pollution. Characteristics Internationally, the essential characteristics of green consumption are directly reflected in 5R: (1) saving resources and reducing pollution; (2) Green living and environmental protection; (3) Reuse and reuse; (4) Classification, recycling and reuse; (5) To protect nature, everything is * * *. From the meaning and essential characteristics of the above-mentioned green consumption, we can see that there are significant differences between the green consumption mode and the traditional consumption mode. The traditional consumption pattern, which puts man and nature in a hostile position, is based on the ethical basis of "man can conquer nature", and pursues the uncontrolled growth of consumption. In essence, it is a resource-consuming consumption pattern, which ignores the saving, recycling and recycling of resources and brings great harm to the environment, thus destroying the ecological balance and being unsustainable consumption. Green consumption, on the other hand, is completely opposite, and its characteristics can be summarized as follows: (1) Green consumption puts man and nature in a balanced and coordinated position, takes the "harmony" between man and nature as the ethical basis, and pays attention to the protection of the ecosystem. Oppose the one-sided anthropocentrism and utilitarian attitude towards nature in traditional consumption, and advocate the integration and coordinated development of man and nature. Because in the final analysis, man is a part of nature, so all human creative activities must be understood in the process of nature, and man and nature, humanism and naturalism should be unified. (2) Green consumption contains the idea that human beings are an organic whole and pays attention to the balance between people. It opposes extreme egoism or egoism in traditional consumption, recognizes the interests of different consumers and those of others and future generations, and regards different consumers as equal members of the human family. Because different individuals and groups of human beings are a unified organic whole with the same needs and interests. If different individuals or groups ignore each other's interests and form opposition and resistance, it will eventually destroy the relationship between man and nature. (3) Green consumption emphasizes the diversity of people's consumption demand and the richness of human nature, and pays attention to the transformation and optimization of consumption structure and consumption mode. It opposes the simplistic and one-sided understanding of human nature in traditional consumption, and advocates and implements the close combination of people's material consumption needs and spiritual consumption needs. Because man is not only a material existence, but also a special higher animal with spiritual functions and attributes, we must pay full attention to people's various spiritual and cultural needs, overcome people's materialized tendency, and oppose people's unrestrained development and utilization of natural resources. Therefore, green consumption is a moderate consumption, a moderate consumption, and a consumption that maintains material and spiritual balance. As can be seen from the above, green consumption pays attention to ecological balance, environmental protection and sustainable and orderly resources in order to achieve sustainable consumption and sustainable development. It emphasizes not only the harmony between man and nature, but also the harmony between man and man, and the harmony and all-round development of man's body and mind. Definition of pattern Under the current level of economic development in China, some scholars have proposed that the generalized green consumption pattern should include five levels: first, "constant temperature consumption", that is, minimizing greenhouse gas emissions during consumption; The second is "economic consumption", that is, the consumption of resources and energy is the smallest and the most economical; The third is "safe consumption", that is, to minimize the health hazards of consumption results to consumers and human living environment; The fourth is "sustainable consumption", that is, under the premise of meeting their own needs, they will not endanger the consumption power of future generations; Fifth, "consumption in new fields", that is, developing low-carbon technologies, using clean energy, promoting low-carbon products, and constantly expanding new fields of low-carbon consumption. The main manifestations of green consumption pattern are: adhering to a low-carbon diet oriented to nutrition and health; Developing low-carbon buildings oriented to ecological energy conservation; Create low-carbon transportation oriented by environmental protection; Advocate a low-carbon life oriented to moderate economy. Training methods should first improve policies and regulations, so that * * * can actively guide green consumption. To put green consumption in place, we need to give full play to the guiding role of * * *. On the one hand, * * * needs to establish and improve policies and regulations related to green consumption, and create an institutional environment for the transformation to green consumption in the whole society. On the other hand, * * * consumption is an important part of social consumption, so * * * must also operate with low carbon. On the premise of ensuring administrative efficiency, we will strive to practice green consumption in daily office and * * * procurement, and play a leading role in demonstration. Secondly, we should encourage technological innovation and let enterprises actively promote green consumption. Implement low-carbon control in the whole process from product research and development, design, production, marketing and other links, produce real low-carbon products to meet market demand, and then drive low-carbon consumption with low-carbon products. In addition, we should change the concept of consumption and let consumers actively participate in green consumption. The public is the ultimate consumer of low-carbon products, and the construction and promotion of green consumption mode cannot be separated from the public's participation and support. On the one hand, the public should establish a scientific concept of consumption. Consumers must consciously resist the trend of consumerism, cultivate the consumption consciousness of energy conservation and environmental protection, and establish a scientific and reasonable consumption concept. It is necessary to restrain irrational consumption behaviors such as showing off consumption and comparing consumption, and strengthen spiritual consumption and cultural consumption to effectively change the bad consumption habits of high carbon and low efficiency. On the other hand, * * * should pay attention to the publicity and education of the public, vigorously popularize and create a cultural atmosphere of green consumption, and turn green consumption into the conscious action of every consumer. At the same time, gradually improve the education system, incorporate consumer environmental education into the whole education system, give full play to the radiation-driven role of school education, and make green consumption a household name. Green consumption is the fundamental requirement of the development of human society and the inevitable choice of developing low-carbon economy. Green consumption answers the question of how we have and what kind of consumption methods and objects we have, and how to use them to meet our needs at different levels. At the same time, it also fully reflects that contemporary consumers are responsible for society and future generations, and actively realize low energy consumption, low pollution and low emissions in the consumption process. In this sense, this self-interested consumption pattern should not only be advocated as a fashionable and affordable life concept, but also be praised as a recognized social morality. Being proud of the green consumption pattern should be the proper meaning of building a conservation-oriented society with the same value orientation of the whole society. Meaning (1) Green consumption is the realization mechanism of sustainable development. Sustainable development emphasizes the persistence, stability and long-term development of human society, and requires the harmony and unity of economy, society, resources and environment. Sustainable development must rely on sustainable production and sustainable consumption. Obviously, consumption is related to everyone's survival and development and should be included in the sustainable development strategy. Green consumption is not only a pollution-free, pollution-free, high-quality and bodybuilding product, but also an important part of protecting and cultivating a beautiful ecological environment and coordinating the relationship between man and nature, so as to realize orderly and sustainable consumption (here mainly refers to sustainable commodity consumption and labor consumption). From the point of view that we must pay attention to the protection of ecosystem and the harmony between people, green consumption and sustainable consumption are essentially the same. People's consumption needs include material needs, spiritual and cultural needs and ecological requirements. Developing green consumption is not only an important content to meet people's material and cultural needs, but also an extremely important content to meet people's ecological requirements. Only by developing green consumption, promoting the harmony between man and nature, promoting ecological balance and better satisfying people's ecological requirements can we achieve sustainable consumption, sustainable development and fundamentally improve people's consumption quality. Therefore, green consumption "embodies the global trend of sustainable development". (2) Green consumption is an important driving force to optimize consumption structure and industrial structure. In industrial society, the ecological balance has been seriously damaged, and environmental pollution has seriously threatened people's survival and caused huge economic losses. Developing green consumption can not only eliminate environmental pollution and economic losses, but also optimize industrial structure and promote economic growth. Due to the rise and development of green consumption, it is objectively required to develop green industries, utilize high-tech achievements, and develop various green products and new products to satisfy people's material, cultural and ecological requirements. Obviously, the emergence of green industry directly promotes the optimization and upgrading of consumption structure, and then indirectly promotes the optimization and upgrading of industrial structure, forming a new pillar industry, forming a new economic growth point and promoting economic growth. Nowadays, especially since 1970s, countries all over the world are organizing green activities, developing green economy and advocating green consumption. Commodity circulation between countries emphasizes meeting the standards of green products. Commodities that do not meet international environmental standards are not allowed to enter the international market. For example, the ISO 14000 environmental management system introduced by the European Union in the late 1990s requires that products entering the EU countries should meet the specified technical standards from pre-production to manufacturing (production and processing), sales, use, final disposal and recycling. The "green quarantine" in various countries is also very strict. Many consumers consciously resist products without green certification. In the past, some goods in China did not meet the requirements of green products and were returned. After China's entry into WTO, the pace of China's integration into economic globalization has accelerated, and it is even more necessary to produce green products that meet the requirements of international standards. Only in this way can we eliminate "green barriers", improve the ability of earning foreign exchange through exports, open up the international market and further promote economic growth. (3) Green consumption is a necessary means to improve people's quality and promote their all-round development. The rise and development of green consumption will bring about fundamental changes in people's values, consumption concepts, consumption patterns and even people's lifestyles, which is of great significance to people's development. Developing green consumption, while promoting the coordinated development of the two civilizations, can optimize and upgrade the consumption structure, improve the quality of consumption, realize rational consumption that is not only safe to consume, but also in line with the harmonious development between man and nature and people, and make the level of this rational consumption constantly improve and perfect. This will greatly improve people's quality, promote their all-round development, and cultivate and bring up new people from generation to generation.