With innovative payment as the anchor point, we will continue to build an ecological model of "Internet plus medicine+medicine+insurance". As the founder of the "internet plus medicine+medicine+insurance" ecological model, Maxim Health has been interested in opening up patients, pharmaceutical companies and commercial insurance companies by innovating the medical payment model and using the "internet plus" since its establishment, so as to promote the deep integration of financial instruments and the medical field and realize the "everyone has security and no worries about payment" in corporate vision.
According to the data of National Health Commission, at present, the proportion of out-of-pocket expenses of patients in China accounts for about 50% of the medical market, which is about10.2 trillion yuan, especially in the fields of major diseases such as cancer and innovative therapies, the proportion of out-of-pocket expenses of patients is higher, and the pressure on patients to pay is greater. Although medical insurance "guarantees the basics" and commercial insurance "supplements", people are still prone to "poverty due to illness" after encountering major diseases.
What are the reasons for the rapid development of Meixin Health and becoming the industry hegemon?
Maxim's healthy super-high-speed development has become the industry overlord in just a few years, and will soon monopolize the only player on this track; Hold high public relations, promote the development of money through social financing, launch drug Kangfu, and recruit all kinds of talents everywhere. A diversified business system covering patient services, commercial insurance services and pharmaceutical company services has been built, which has become an ecological closed loop of the whole chain.
The overall level is no less than that of internet companies, and the momentum is like the overlord on this track!
First, what is the demand for the origin of innovative payment?
Many times it can be understood as: solving the accessibility of high-priced drugs. The patient's tolerance has caused the problems of drug accessibility and DOT.
This high price is not a cost of 100 million, but a relative concept. The cost of relatively mature treatment technology, the cost of relatively traditional treatment drugs/surgery, and the possibility that medical insurance/commercial insurance will not reimburse this variety.
Innovative payment is essentially to open up and revitalize this ecological chain through financial innovation.
Second, has this demand been met at present?
Maxim Health is one of the most typical, discussed and published companies on this track. I admire it very much. We study hard-how it broke through and became the "giant" of this track.
Stimulated-most innovative payment companies and internet medical giants are more or less stimulated-with the madness of Huimin insurance, they are all "eager" to participate in the era of Huimin insurance.
How to answer the question, you need to calm down and think about the following questions:
1, what is the core appeal of our patients? How to directly meet this demand? If the most direct method fails, how can I help patients?
2. How to help pharmaceutical companies? What are their demands? Where can Huanzhe let Huanzhe believe, stay, use and rely on our platform? How to use users (euphemistically, actually Huanzhe) to make pharmaceutical companies pay the bill?
3. What does Yi Sheng think of this game? Is Yisheng willing to cooperate? Is there any way to be a grasshopper all your life? Don't jump off the boat frequently after boarding our boat?
Third, the instability of competition and cooperation
3. 1, patients need to use safe, effective and cheap simple needs (self-funded parts and self-funded drugs after insurance). At present, centralized procurement is the most direct.
The collection is here, nothing grows!
3.2, the insurance company saw this "fat", from eager to jump ship to now, have left. How do innovative payment companies compete with insurance companies? How to maintain the advantage?
Long-term relationship between innovative payment companies and Huimin insurance. Quite a few companies hitchhike on PICC and engage in concepts in hot spots, which is useless in the long run and does not solve the core problems.
3.3, the relationship between professional innovative payment companies and Internet medical giants, Internet giants now quickly find more targets, and almost buy some. A good team needs to be prepared early.
3.4, pharmaceutical companies take a fancy to income, if it can't bring sales for a long time, it will be embarrassing; New products in pharmaceutical factories have a life cycle, and innovative payment can play a role in a short time; The key is that the number of new products is limited.
Product life cycle 3.5, innovative payment companies will shrink in the future, and most teams have to find backers. Become a part of the Internet medical business ecosystem. At that time, Maxim's health would be lonely and there would be no competitors-how boring.
3.6, the driving force affecting the long-term development of innovative payment comes from changes in industries and policies. We are a great socialist country with China characteristics. As one of the three mountains (medical care, education, housing), Joule must have Joule's popularity. This is the only base for me to think about anything related to big health, write big health articles and chat gossip.
Fourth, is this an excellent profit model?
4. 1, who are the beneficiaries of the innovative payment scheme?
Pharmaceutical companies, patients, middlemen? The soul question that this person may answer in it.
4.2. Will Yao continue to make a profit?
Yao Kangfu, an innovative medical payment and comprehensive welfare platform for patients under Maxim Health? ┢ Guilty @ [14] What do you want to do? Scar? Run? ∫? Become a plaque? ⒙? Near ∫ ┲? What are you talking about? Yan Wajun paralysis 9? Jing tan banana home? What's a little m? Promise? ü? Break the deadlock, ⒕ ┓? What's wrong with what's? What's the matter with you? Low? What's with your eyes hanging? What happened to your cheek? Promise? Cai Chan's life is like a dream.