The epidemic prevention and blocking war has become a people's war.
National interests are higher than the interests of the industry. At present, prevention and control of epidemic situation is the top priority of the whole automobile industry, and rushing to the front line is the active choice of mainstream enterprises in the automobile industry, regardless of size, old and new. The donation amount of the automobile industry has exceeded 654.38 billion yuan, and all kinds of material assistance are even more difficult to count. In the face of a major epidemic, automobile companies practice corporate social responsibility with wisdom and strength, which has become a positive, rational and pragmatic positive energy in the tide of fighting the epidemic.
China Automobile Industry Association has been paying close attention to and actively participating in it. Adhering to the purpose of supporting and serving the automobile industry, giving the authoritative voice of the automobile industry to the society and leading and promoting the healthy development of the industry, the association launched a special plan of "Car Enterprises Fighting Epidemic" in conjunction with the only sponsored media "Car Horizon", and interviewed a series of typical automobile enterprises who practiced their social responsibilities in fighting the epidemic, showing their thinking and actions in this war epidemic. I hope that in the uncertain mood and mixed public opinion environment brought by the epidemic, I will inspire confidence for the industry and society, strengthen my belief in winning, share useful enlightenment for the development of the industry, convey the positive energy of the automobile industry, and help colleagues in the industry and people from all walks of life work together to win this epidemic prevention and congestion control war.
In our first two reports, the automobile group, which ranks first in the total sales volume of domestic automobile industry 12, issued the strongest voice of the "epidemic situation" in the automobile industry, which received extensive attention and positive response from both inside and outside the industry. In this issue, we will focus on four new head enterprises-Weilai, Weimar, Tucki and He Zhong. They are not only the top four automobile delivery volume of newly-started automobile enterprises in 20 19, but also the pioneers of rescue action in this anti-epidemic army, the "youth league" in automobile enterprises and the deep charge in the new wave of industrial modernization. As we all know, they are also a group facing many challenges and the greatest pressure of survival and development in the current complex industrial environment. In this special period, these four head enterprises, the new force of making cars, did not hesitate to join the battle and became a brand-new sample that attracted much attention and was respectable enough in the "epidemic" army of the automobile industry.
Wei lai founder, chairman and CEO? Li Bin: Let's fight the epidemic together.
The word "user enterprise" always runs through Weilai's enterprise operation.
June 5438 +2020 10, a kind of novel coronavirus started in Wuhan and spread to the whole country. In this unprecedented anti-epidemic action, Weilai, together with users, made a 360-degree all-round rapid action and created a brand-new corporate social responsibility practice model.
"The user is Weilai, Weilai is the user" was fully reflected in this activity. Although the epidemic situation is severe and time is short, in the community, Weilai and the users' motorists' association cooperate with each other, unify the rhythm, and devote themselves to the fight against the epidemic in different forms online and offline nervously and orderly.
65438+1October 24th (Lunar New Year's Eve), Weilai urgently purchased 300,000 yuan of medical materials and delivered them to Wuhan Charity Federation through Wuhan Cheyouhui.
Weilai quickly started the user trust fund, set up a special fund of 5 million yuan, actively participated in the anti-epidemic action with users, and established a flexible, open and efficient public welfare model. Among them, 2 million yuan is a social welfare fund, which is supervised and cooperated by the Wuhan Local Drivers Association, and is given to the front line in the form of direct donation of 6.5438+0 million and matching donation of 6.5438+0 million.
Weilai cooperated with the national pilot platform of "micro-medicine" in Internet hospitals in NIO? APP is connected to the micro-medicine entrance, which opens an online consultation channel for all registered users of Weilai App, and provides online medical consultation and psychological consultation services free of charge.
In Weilai community, more than ten users in Wuhan, the forefront of the epidemic, started to take action from the beginning of the epidemic, using their ES8 and ES6 as shuttle buses, cooking, helping to transport, donating medical materials such as masks, goggles and protective clothing. Among them are doctors fighting in the front line, builders of Vulcan Hospital, and captains of air force transport planes. Actively and selflessly participated in the anti-epidemic action.
As of February 2nd, the 14 Weilai Motorists' Club, composed of more than 3,000 cyclists, covers 16 provinces and special administrative regions and * * 24 cities, raising a total of 310,000 yuan in cash and donating a large number of medical materials such as medical masks, gloves, goggles and protective clothing, equivalent to nearly 4,000 yuan. At present, this collective action is still spreading and relaying in more drivers' associations.
Two Weilai users from Hunan and Jiangxi, as members of Hubei Medical Assistance Team, have been fighting the epidemic. 14 20 users in the city donated various medical materials, including 293,300 masks and 1 1,000,000 pairs of medical gloves. This love is still passed on among more riders.
Because of the epidemic, the automobile industry and even the whole macro-economy will be greatly affected in the short and medium term, and the cold winter in the automobile market will intensify and the challenge will be more arduous. Weilai firmly believes in the policy direction of the country to vigorously develop pure electric new energy vehicles and will continue to work hard for the healthy development of the industry.
In the fight against the epidemic, Weilai joined hands with users to fully mobilize the strength of enterprises and individuals and practice social responsibility. In this way, Weilai and users pay the highest respect to the vast number of medical staff fighting in the front line of the epidemic!
Freeman Shen, founder, chairman and CEO of Weimar Automobile: Qi Xin worked together to overcome the difficulties.
Faithfully fulfill corporate social responsibility? Unite to fight the epidemic
Faced with the grim situation of the epidemic, Weimar Automobile resolutely implemented the decision-making arrangements of the central and local governments on epidemic prevention and control, and faithfully fulfilled its corporate social responsibility. Huanggang City, Hubei Province is one of the important areas for epidemic prevention and control. At present, the cumulative number of reported pneumonia cases in novel coronavirus is second only to Wuhan. As a close partner of Hubei Province and Huanggang City, Weimar Automobile is deeply concerned about the people in the epidemic areas and pays close attention to the local epidemic prevention and control dynamics. As a start-up, it donated 4 million yuan of medical supplies including masks, epidemic prevention vehicles and cash to help the local area carry out epidemic prevention and control work.
At the moment when the whole country joined forces to fight the epidemic, many touching stories emerged among Weimar car owners. Many Weimar car owners gave up their holidays and fought in the front line to stop the epidemic. Wenzhou Weimar car owners spontaneously formed a love food delivery team to distribute hundreds of lunch boxes for front-line medical staff free of charge. Here, I pay tribute to every hero who guards his life and wish the sick patients a speedy recovery.
In terms of enterprise management, Weimar Automobile always takes the interests and safety of employees as the top priority, and takes various measures to protect the health of every Weimar person, ensure the normal operation of the company, and constantly create value for users. At the beginning of the epidemic, Weimar Automobile set up a special prevention and control team to urge employees to stick to the "daily health punch card", grasp the employee dynamics, focus on the physical health of employees who recently traveled to and from Hubei and other places, and call on internal employees and partners to cancel unnecessary travel and travel arrangements, give priority to green travel, pay attention to personal hygiene protection, and prepare protective equipment such as masks for Weimar's official return to work to win this "epidemic".
Insist on refined operation? Innovative marketing model
Facing the epidemic situation, Weimar Automobile insists on taking users as the core, constantly innovates the marketing model and takes various measures to solve the problem of car purchase in special period. At present, Weimar Automobile has launched the VR panoramic car viewing function in official website, helping users to know the function, design and configuration of the vehicle without leaving home, and providing online booking and on-site test drive service at national outlets. Their respective stores and Zhixing partner stores have made full preparations for popular models and made every effort to solve the difficulties of consumers in choosing and buying cars. In addition, Weimar has recently launched a new retail model of "Weimar direct purchase", which directly hits the pain point of consumption and covers a broader passenger car market with the innovative form of "half-price car, monthly rental package and value-added repurchase". The new retail model of "hardware+service" for new energy vehicles initiated by this industry has received positive feedback from consumers since its launch. In terms of customer service, Weimar encourages users to reduce travel during the epidemic and promises to provide vehicle maintenance services to all users in 2020. It also popularizes epidemic prevention knowledge to users through Weimar Zhixing APP in the user community.
This epidemic has brought challenges to the development of the automobile industry and will also give birth to new opportunities. In the short term, the epidemic may affect consumers' willingness to go out to buy. In February this year, even in the first quarter, the sales pressure will be very great. However, after the epidemic, private car consumption may usher in a pulling effect, consumers' demand for private car travel will be further enhanced, and models with air purification function will be more favored by users. Weimar EX5 and EX6, which are currently on the market? Besides? Both provide cleaning? The air purification system of spacecraft has the function of negative ion air purification, which can create a clean and comfortable interior environment for users.
Difficulties at present, enterprises should practice their internal strength, do fine operations, serve users well and manage the company's fundamentals. This is also the most responsible attitude towards Weimar Star's employees, users, suppliers, partners and the government. Weimar called on the partners in the value chain and ecological chain to overcome the difficulties, continue to intensify technological innovation, promote the transformation and upgrading of the industry, and better create value for users. We also hope that the government will introduce more policies to help enterprises stabilize their positions in terms of taxation, rent, credit policies, and promoting automobile consumption, especially the consumption of new energy vehicles, so as to help small and medium-sized enterprises and innovative enterprises weather the epidemic smoothly.
Miaoli is united, and Qi Xin will win! In special times, we must strengthen our confidence, help each other in the same boat and overcome difficulties together. We will definitely win the final victory in the epidemic prevention and control war and usher in the arrival of "spring blossoms"!
He, Chairman and CEO of Xingpeng Automobile: Through thick and thin, we can overcome difficulties.
This year's Spring Festival must be an unforgettable year for everyone. Because of the novel coronavirus epidemic that suddenly swept across the country, we are fighting a battle without smoke. Whether as a young new force in China automobile industry or as a member of China social family, Xpeng automobile has the responsibility and obligation to do its best to join the "epidemic" team and assume the due social responsibility of the enterprise.
The epidemic prevention and anti-epidemic work of enterprises begins with efforts to protect the health and safety of employees. From June 5438+1October 25th, Xpeng Motors Administration Department took the lead in conducting a daily health questionnaire survey for all employees of the company, tracking the health status and whereabouts of employees in various provinces and cities across the country. For the front-line employees who are fighting in the after-sales service center and online customer service, we also quickly organized and purchased a batch of protective materials such as masks and disinfectant, so that employees who still stick to their posts during the Spring Festival can protect themselves. In addition, under the organization of government departments, Xpeng Motors has taken various measures to reduce the risk of employee infection and disease transmission, and made full use of the power of the Internet to disseminate epidemic prevention information to ensure the health and safety of employees in an all-round way. At present, there are no suspected or confirmed cases of COVID-19 among all employees of Xpeng Automobile Company.
The epidemic affects people's hearts, and support is urgent. On October 28th, 65438/kloc-0, Xpeng Motors decided to donate 3 million yuan worth of medical materials, vehicles and cash to medical institutions in Wuhan and Guangzhou, among which the travel vehicles of frontline medical personnel for epidemic prevention were ensured to be delivered to medical personnel under the rapid coordination of grassroots employees in departments such as procurement, finance and local sales of Xpeng Motors, so as to provide medical material guarantee for their frontline medical work as much as possible.
So far, Xpeng Motors has delivered two Tucki G3? Five Tucki G3 vehicles were donated to Guangzhou Red Cross Society, and the Medical Department of Guangzhou Health and Health Commission was responsible for identification and deployment. The donated materials will be directly deployed to the designated hospitals that need vehicles most. In addition, six Tucki G3 vehicles were provided to designated hospitals in Guangzhou to ensure the daily commuting of front-line medical staff during the epidemic. In addition, the first batch of donated medical materials supported by Xpeng Motors have arrived in Guangzhou and Hubei respectively. Guangzhou Municipal Health and Wellness Committee is responsible for receiving donated materials and directly allocating them to relevant medical units; Hubei part has been sent directly to Huangshi Central Hospital. Xpeng donated 6.5438+0 million yuan in cash to Wuhan Charity Federation, which was also received and publicized at the first time. The money will be used in accordance with the overall arrangement of Wuhan epidemic prevention and control headquarters for the procurement of epidemic prevention materials in designated hospitals.
During the epidemic, the customer service department of Xpeng Motors kept online to ensure the travel safety of every Tucki car owner. What is particularly touching is that a group of car owners in Tucki spontaneously initiated medical material donation and warm information transmission. Some car owners in Hubei, Zhejiang, Jiangxi and other places have joined the epidemic prevention support team and delivered donated materials for medical staff for several days. These practical actions are recorded in the community project of Xpeng Automobile "* * * Fighting against the epidemic, Pengyou is in action".
Gather people's hearts, gather people's strength and overcome difficulties! Unity is the key to victory in this battle. Because no one is an island, everyone is a part of this continent. It is the duty and responsibility of an enterprise rooted in this land to fight the epidemic through thick and thin. Here, Xpeng Auto also pays deep respect to the heroes who fought day and night in the front line, and hopes you will win at an early date.
Today in beginning of spring, I believe that spring is not far away.
Zhang Yong, CEO of He Zhong Company: Unity is strength, and it is difficult to fight hard.
The epidemic situation in novel coronavirus has touched the hearts of people all over the country. In the face of the sudden epidemic, Nezha Automobile spared no effort to rescue the epidemic and prevent the war, and was duty-bound to devote itself to the "epidemic" of this war.
In order to help overcome the epidemic as soon as possible, we decided to donate 1 10,000 yuan to Hubei Charity Federation at the first time of the epidemic, which will be used for the procurement of medical care, medical and living materials urgently needed for epidemic prevention and control, the construction of hospital infrastructure and the care of medical staff, and fully support the anti-epidemic work in Hubei and the whole country.
Facing the current severe epidemic situation, we actively responded to the government's call for epidemic prevention and control, and quickly organized an epidemic prevention and control team. In all aspects of enterprise production, sales and operation, the life safety and physical health of employees are put in the first place, and epidemic prevention and control is the most important work at present. On the one hand, strictly abide by the policy of delaying the start of work in each territory, flexibly adjust working hours, and implement management measures of home office and remote office; On the other hand, it is necessary to strengthen the management efficiency during the epidemic, strengthen the linkage of various departments, increase the care for employees affected by the epidemic, and do a good job in the non-proliferation of the epidemic in enterprises.
In addition, we also improve the systematic operation efficiency of dealers, strengthen the management and coordination of dealers, and give dealers a number of marketing and financial policy support, including online delivery and offline sales, such as building a digital exhibition hall and online promotion platform to help and empower dealers to gather customers online; Reduce the financial pressure on investors and extend the repayment limit of due accounts; Give work subsidies to the sales team members of partners in key epidemic areas.
In terms of customer service, Nezha Auto always cares about users. At the critical moment of epidemic prevention and control, the "four warm-hearted guarantees" were launched: worry-free extended guarantee, worry-free service, worry-free safety and exclusive protection for retrograde people. For vehicles purchased before March 2020 1, the vehicle warranty period shall be extended by 2 months; If the user's car encounters an emergency during the epidemic, we will provide free door-to-door and "contactless pick-up and delivery" services within 30 kilometers to reduce the risk of epidemic spread; Nezha Auto cooperates with dealer partners to disinfect indoor and rescue service vehicles and users' vehicles that come to the store for maintenance regularly every day. In addition, in order to thank the medical workers who fought in the front line of the epidemic, Nezha Automobile will carry out a basic maintenance of the vehicles under the name of medical workers in 2020.
In this unprecedented anti-epidemic action, Nezha Auto and its owners have taken decisive and fearless actions to practice corporate social responsibility. At the front line of the epidemic, angels in white Xie, the owner of Nezha and the director of the Fourth Hospital of Wuhan, gave up the holiday of reuniting with his family during the Spring Festival and has been fighting in the front line for more than 10 days. In Yunnan, Tao Yang, the owner of Nezha and the auxiliary police of Yunnan Wenshan Public Security Bureau, immediately went home to pack up daily necessities and rushed to the front line after the outbreak; In Yichang, Li Ming, the owner of Nezha and the doctor of Yiling District Center for Disease Control and Prevention, Yichang City, has been fighting in the front line since the outbreak and resolutely devoted himself to this war without smoke. Nezha car owners are brave and fearless, showing us the spirit of Nezha again.
This is a war without smoke, and the greatest strength to win the epidemic prevention and control war comes from unity and Qi Xin's concerted efforts. This requires everyone to take responsibility, do their best, and Qi Xin to work together to overcome the difficulties. We believe that with the joint efforts of the whole country, the people of China with firm confidence and heroic struggle will surely win the epidemic prevention and control war at an early date.
Here, I would like to extend my highest respect to the vast number of medical staff and epidemic prevention workers who are fighting in the front line!
Vertical and horizontal quick annotations
With wisdom and wisdom, we are generous. It's hard to forget your body when you are busy, and you have to take responsibility if you are less!
The tuyere struggles and the tip of the knife walks. The new force of building cars, a group that stirs up the traditional automobile industry, is experiencing big waves and sands. Even a few enterprises that achieved mass production at the earliest time encountered multiple crises such as capital and trust in 20 19, and most of them were unable to reach the scheduled target, struggling in life and death.
The sudden epidemic has dealt a heavy blow to these struggling new car-making enterprises. However, several head enterprises still squeeze out some "life-saving money" donation prevention and control lines from the already tight capital chain, and put the passion of the entrepreneurial team into the battle of helping the pool.
The whole people fought against the "epidemic" and teenagers joined the army. Although these new car companies have not been established for a long time and their future is unknown, they have shown unique wisdom and strength in participating in this epidemic prevention and control war. For example, compared with most traditional car companies, they know users better, are good at caring for users with user thinking, link with users, are as anxious as friends, record and support their righteous deeds, and provide users with not only various services with temperature, but also psychological care and mutual achievements in this special period. Their mechanism and management are more flexible, and they are better at using the Internet and other scientific and technological sectors to effectively organize the work during the epidemic, giving employees more space and more humanistic care under the premise of strict management, and also providing more channels for user service; They are more brave to try new sales models, which not only facilitates users to see cars and buy cars in this special period, but also supports their own sales work; Their relationship with various partners can also help each other, understand each other, overcome difficulties, help the normal operation after the epidemic and preserve each other, which is also a great contribution to the whole society.
Although the road ahead is unclear and full of difficulties, the creative measures of this group of young people in this epidemic prevention and blocking war will surely remain, become valuable experience and wealth of the whole industry and even the whole society, and is the best embodiment of their strong vitality in the current user era.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.