Using Chinese as a symbol is the best tribute and inheritance to China culture.
The process of designing a Chinese logo is basically the same as that of logo design, and the process is as follows:
Step 1: Establish brand tonality.
According to the characteristics of the industry. For example, the children's industry chooses soft graphics and bright and saturated strong contrast colors; The female industry chooses exquisite curve form; Men choose rigid, vertical and rough graphics.
Adjust according to the brand name. If the brand name is Snow Show, as the name implies, it must be light, and the slender brush strokes and curve shapes are easier to express appropriately; If the brand name is Skywalker, as the name implies, it must be steady, and sharp corners and diagonal lines are easier to express accurately.
The second step: according to the original intention or extension of the text, find the characteristics of graphics and unified form.
If the Chinese name of the brand is for clarity and uniqueness, try to use the graphics mentioned in the text to create a font design.
You can also use the brand Chinese name to extend the meaning, find graphics instead of strokes to design Chinese fonts.
You can also make use of the characteristics of China's names or images. For example, the real estate company of Huizhou architecture can use the unique high-eaves tenon-mortise structure of Huizhou architecture to apply it to font details.
Step 3: Optimize, simplify and adjust the manuscript.
This step can best reflect the standard of a designer. On the basis of adjusting the structure of font frame, middle palace, word weight and center of gravity, we should try our best to conform to the norms as a symbol and the brand extensibility that must be considered.
Simplify, simplify, simplify, say the important things three times. Meaningless beautification can only be over-design, which affects the efficiency of information dissemination.
Here are a few examples, please feel for yourself-
1. LOGO of elf children's series books. This logo uses childlike little wings and crown elements, and skillfully borrows strokes, so that the three characters are integrated and interesting.
2. Chicken fresh food and beverage signs. This logo has a strong personality. The characters of chicken and comb, the characters of fresh chicken and tail, and the strokes of fresh chicken are all like chicken soup
3. Look at Pioneer and go to the video column group LOGO at noon. I believe that players who have played Watch Pioneer will understand that the elements inside are the LOGO of Watch Pioneer and MacRae's hat. It's a sentence that McCrae amplified at noon.
4. Little Black City website lOGO. Praise my weird aesthetic.
5. Practical works seven years ago, Star Trek LOGO, domestic animation that I liked to watch in college.
6. Finally, put a dry goods, ultra-simple calligraphy font logo design tutorial.
First, draw a few words with pen and ink, choose the best one, take a picture, put it in AI and draw the outline with pen tool.
Then, after filling it out, adjust the size and position, stroke thickness, and add English and seal.
Dangdang Dangdang ~ shiny renderings.