The core data of this paper: market size and shipment volume.
It has been 90 years since the birth of smart watches.
Smart watch (smart
Watch) is a kind of wristwatch with embedded system, which is used to enhance the function based on time telling, and its function is similar to that of personal digital assistant. In addition to indicating time, smart watches should also have one or more functions such as reminding, navigation, calibration, monitoring and interaction. Display methods include pointers, numbers, images, etc.
With the development and progress of science and technology, while the popularity of smart phones, the popularity of smart watches is also rising. Products are constantly updated, with more varieties, richer content and more perfect system. Smart watches were born in 1927 and have developed to this day.
Shipments of smart watches fluctuate greatly.
In recent years, with the popularity of wearable devices, the shipments of smart watches have been increasing. In 20 18, the global shipment of smart watches was 75.3 million pieces. In 2020, affected by the epidemic, the global shipment of smart watches declined for the first time, from 92.4 million pieces in 20 19 to 9 1400 pieces, down 1. 1% year-on-year. As the demand side gradually recovers from the epidemic, the shipment of smart watches is expected to resume growth.
The market size exceeds $22.5 billion.
From 2065438+08 to 2020, the market scale of smart watches fluctuated and rose. According to IDC's survey, the global shipments of smart watches from 20 18 to 2020 were 75.3 million, 92.4 million and 9140,000 respectively. Based on the price of 250 dollars per watch in that year, regardless of inflation and other influencing factors,
In 2020, the global smart watch market will reach 22.85 billion US dollars.
Apple is the largest supplier of smart watches.
According to Counterpoint's data, from 20 19 to 2020, the main suppliers of the smart watch industry are the brands genius and Fitbit of Apple, Huawei, Samsung and BBK. In 2020, Apple shipped the largest number of smart watches, reaching 33.9 million pieces, followed by Huawei and Samsung. Therefore, at present, the global market has the highest recognition of Apple's smart watches, and Apple is the largest supplier of smart watches.
The market scale will grow steadily in the future.
With the gradual stabilization of the competition pattern in the global smart watch market, the growth rate of the global smart watch market will gradually slow down, mainly due to the gradual saturation of global consumers' demand for smart watches and the gradual slowdown of market expansion. According to preliminary estimation, the global smart watch pair market will reach 57.4 billion US dollars in 2026.
The above data refer to Foresight Industry Research Institute's China Smart Watch Market Prospect Forecast and Investment Strategic Planning Analysis Report.