The word "health talk" has become the flagship brand of domestic health media, and has penetrated into the hearts of China people. In 20 14 and 20 15, Health Talk won the top 50 newspapers published by China Post Group for two consecutive years, and became one of the most popular and influential health newspapers in China.
In recent years, Health Times newspaper has developed into an all-media structure of eight brand products, such as "two micro-ends", "two newspapers and one network" and "two brand activities". In 20 16 years, the total media audience has exceeded 10 billion.
For WeChat operators, an official WeChat account with innate brand advantages is actually higher than a pure official WeChat account from the media. This is like the "second generation of stars" in the film and television circle. They are born with their own aura, which can attract more attention. At the same time, the manuscript library of 16 years of health talk 1 100 million words provides sufficient content materials for the official WeChat account, which is a very precious database for operating the official WeChat account.