Forty-nine parties share the cognitive surplus through the community, gather accurate fans, completely break the barriers of information asymmetry in traditional sales, and form a user base for Forty-nine parties to launch more kinds of products in the future. In the forty-ninth party, the community is not only a marketing channel, but also an important network communication platform and cultural propaganda position, providing various value-added services for shareholders and members.
By the end of 20 18, 1 1, Sishijiufang had established more than 100 sales companies, more than 800 branches, 1800 offline experience stores and more than 5,000 communities in China. Covering all provinces and cities 15000 shareholders.
Extended data
The key to the "two-level crowdfunding" approach adopted by Room 49 lies in three aspects:
First, de-intermediation. The key to subvert the traditional sales model is to cut off all the agents at all levels in liquor sales, minimize the channel cost and get the lowest price for consumers? .
Second, crowdfunding shares and standing on the rudder. Shareholders not only enjoy the equity dividend and capital premium of the branch, but also give certain sales indicators to make the market spread across the country quickly.
Third, flat management. There are only two levels from the head office to the branch office, and there is no hierarchy in the middle. In the same province, you can even set up several branches to form a healthy competition mechanism.
Baidu Encyclopedia-Shi Si Jiufang