Speaking of Li Lingjun, the founder of Seside Interior Door, he is recognized as low-key and steady in the industry.
Li Lingjun is a member of China Democratic National Construction Association, a member of Shenyang CPPCC, the executive director of Wooden Door Professional Committee of China Wood Circulation Association, and the deputy director of Door Industry Committee of Liaoning Furniture Association. He has several jobs, and his temples have grown a little hair.
To trace back to his career, we have to start with 1996.
At an exhibition in Guangdong on 1996, a set of German hot stamping equipment and related raw materials-hot wood foil attracted Li Lingjun deeply. Compared with the products on the market, the wood grain decorative products produced by it are almost perfect, elegant in color, noble in temperament and outstanding in environmental protection. All these performances made Li Lingjun secretly determined that he must import this set of equipment.
1in March, 997, Shenyang Seth Furniture Co., Ltd., founded by Li Lingjun, produced the first bedroom furniture. In the year of June+10 in 5438, Seth had developed 13 sets of bedroom furniture, with large exhibition halls in large building materials supermarkets such as Beijing oriental home, Tianjin Home World, Dalian Rong Sheng Plaza, and sales stores in Shenyang Songmao Furniture, Furniture City Phase II, Xiangjiang, Joint Venture and other shopping malls. At that time, when most enterprises in Northeast China were producing traditional solid wood furniture, Seth and the panel furniture he produced were a fashionable and bright banner.
By 1998, Seth had begun to take shape, and the production and sales volume increased rapidly, which brought more and more production pressure to machinery and equipment. In addition, the workers' operation is not standardized, and the equipment in the factory often goes wrong. German experts are invited to serve in China, and every time they go through a lot of trouble.
After repeated several times, Li Lingjun made up his mind to thoroughly study German equipment.
During the Spring Festival, he took several senior technicians and skilled workers from the Light Industry Equipment Factory to dismantle German equipment for research. At that time, many people were not optimistic about his actions and thought that he was whimsical.
But Li Lingjun soon surprised them. After unremitting efforts, he and technicians made the first flat hot stamping equipment in China and put it into use. This achievement also touched the Germans, so that the other side gave him a lot of more advanced technical support besides giving him a thumbs up. This feat also made Li Lingjun achieve unexpected achievements in the field of woodworking machinery.
Saisili wooden door pursued unremittingly in N years
One day in 2002, Kurtz Company sent several wooden doors from Germany, telling him that foreign factories used the same equipment to produce these wooden doors, which were novel in style and high in quality.
After receiving the news and samples, Li Lingjun, who is good at R&D, led the product designer to dissect the wooden door and study the internal structure and related manufacturing technology. With the production base of German furniture, Seth quickly designed and produced more beautiful and solid wooden door products.
The appearance of Seth wooden door caused a sensation in the market. Fashionable style, perfect wood grain paint color and solid quality make Seth wooden door favored by a large number of consumers. At this time, Vanke, the real estate leader, also set his sights on Seth's famous house and signed a purchase contract with Seth as the designated supplier of hardcover rooms. Cooperation has continued to this day.
Since then, a large number of wooden door projects and wooden door export contracts have come to Seth Furniture Company like snowflakes, and the whole wooden door business is booming.
In 2008, the production manager of German kurz Company personally visited Seth's factory, spoke highly of the research results of equipment and the production management process of wooden doors and furniture factories, and decided to hand over the hot wood foil products of German kurz Company to Seth for sale in Chinese mainland, making Seth a mainland distributor of kurz, selling both mechanical equipment and their hot wood foil products. After fifteen years of unremitting efforts, Seth finally mastered the whole set of German door-making technology, controlled the upstream channels and expanded the competitive advantage of the products.
German quality wooden door, completely made in China.
The brand is carried by the product. Without good products, brands can only be empty talk. Therefore, for many years, Seth has always put product quality first. Seth worships the essence of German manufacturing: standardization, systematization, and demanding quality. However, Seth is not satisfied with the inheritance of craftsmanship and technology. Seth's original intention is to "enjoy the achievements of German wooden doors and let Hui Ze spread all over China", but after years of painstaking improvement and innovation, this original intention has evolved into "building a DreamWorks of China's home manufacturing industry from an international perspective and becoming a" luxury "home product that ordinary people can afford." This change is another accumulation of a company for many years, and it also reflects the brand-new idea of Seth, the company's independent brand.
When it comes to product innovation, Zhang Hong, general manager of the interior door of Saide Department, who is familiar with the brand, said: Innovation is the source of enterprise development. As a leading enterprise of similar products, we have always been the object of imitation, but we are also constantly changing. Recently, we launched a publicity campaign of "Look at my seventy-two changes" to show our strong innovation ability to consumers.
She also said that the homogenization of domestic products is very serious now. Although some enterprises have cloned our products, when we compare the homogeneous products together, you will find that there are still great differences. The difference here not only refers to the material, appearance and shape, but more importantly, the internal temperament of the brand conveyed by the product.
Zhang Hong said: Originality is very beneficial to brand development. It can help enterprises to create an innovative image, improve product competitiveness, enhance brand strength, and make use of the advantages of the first series of products and ideas to win the favor of more consumers.
The internationalization process of Seth brand
In 2009, Seth launched a brand-new VI brand innovation, and Seth's interior doors and German homes were fully listed. The interior doors of Cesd Department are designed from Germany and serve China with the rigorous and scientific spirit of Bauhaus in Germany. Advocate the environmental protection concept of loving life and caring for health, and be more attractive in beauty, concept and price with a simple, fashionable, rational and introverted style. This brand-new face change has opened the prelude to the internationalization of Seth's official brand.
20 10 Seth will fully promote the new VI among the existing dealers in the country and seek quality partners. Give strong support to dealers who agree with Seth's brand management concept, aiming at * * * common growth and achieving a win-win situation.
In order to cooperate with the internationalization of Seth brand, the company has made a strict timetable. Seth's interior door is planned to be promoted to the first-line brand in China within two years, with the best similar products and exclusive stores all over China, serving China families with German quality.
As early as more than ten years ago, Seth's products have been exported to all parts of the world. In the near future, with the completion of the second phase of Seth's new factory, Seth's production capacity will be greatly improved. At that time, Seth will devote himself to the export market, export with his own brand, and then promote the formation of industry brands and regional brands with corporate brands. Contribute to the international brand image of China Wooden Door.
Seth's fifteen years are fifteen years when Seth explored the essence of German manufacturing and gradually matured. It's been a low-key fifteen years for Cesd Neimen. In the next decade, Seth will enter a golden age of more mature and steady development.
Seth's brand is mature, Seth's team is mature, and Seth will be good at dancing on the world stage with charming temperament.
Seth, the show is about to start!
Thirteen years of Thanksgiving.
Hua mei Zhan Fang