Last year, there were many controversies and fierce accusations about the development of special economic zones in Shenzhen. Deng Xiaoping didn't speak. He did not show his attitude. He kept silent during the visit and didn't sigh.
After returning to Guangzhou from Zhuhai, he wrote: "The development and experience of Shenzhen have proved that our policy of establishing special economic zones is correct."
At that time, Deng Gong's words were defined as the economic development model. They stopped and started a new era.
Wu Xiaobo, a financial writer of Thirty Years of Agitation, described 1984 as a "warm and exciting" year, and everyone was experimenting with each other by going to the seaside.
With the emergence of many private companies, Wu Xiaobo defined this year as the first year of China enterprises.
At that time, 33-year-old Wang Shi witnessed Deng Xiaoping's motorcade at the entrance of Shenzhen International Trade Building. He recalled: "I think it's time to do something big."
Vanke, which he founded later, became an important role in the real estate industry in the future.
In the winter of the same year, Zhu Gongcong was also reading a newspaper and smelled the opportunity of daily changes. As a science and technology giant in the field of computer science of Chinese Academy of Sciences, he founded the Association in the future.
That year, Zhang Ruimin was 35 years old.
A year later, everyone else was busy doing business on the beach. That was the embodiment of the waves at that time. However, he set up a hammer in Qingdao refrigerator factory.
Those 76 quality inspection stations smashed by hammers failed to destroy the hearts of hundreds of factory workers smashed by hammers in refrigerators, and also destroyed almost abandoned plants and rotten plants on the railway tracks.
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When it comes to "hammer" these days, many people will think of Luo Yonghao, a hammer mobile phone in a storm, which has flooded and destroyed life.
However, in the minds of many Qingdao people, the word "hammer" refers to the vitality of enterprises, the conscience of consumers, and different melodies under the environment of reform and opening up.
As early as 34 years ago, I always liked to use berry competitions to explain phrases that were considered as classic words of many young artists:
A hammer is life and death.
At that time, the bottom of the reform spring breeze was almost due to the small management of Qingdao refrigerator factory and sang the melody of the era of endeavor war.
It's time to confuse power plant management, aging facilities and returns, 1, 470 thousand debt, and move three times this year.
On the eve of the bankruptcy of the factory, Zhang received instructions from the boss that he must step in and start the atmosphere here.
But let's get ready for the current situation of electrical equipment. Let him worry about hops: borrowers are short of books, garbage is everywhere, factory employees are slacking, and even factory products openly "follow".
At first, everyone was not optimistic about the new factory. Many existing employees told him that it was difficult to recover anyway and throw it out of the factory. However, Zhang Wei, who has just taken office, is inevitably faced with working conditions that are contrary to the workers' "Catch-13" health.
Free face, private fat civil servants, unkind, his quality, direct firing process, the company's focus is not on open market sales, quick thinking, insight into difficulties into the cabinet, rectification of products.
In his view, it is life-saving to determine the word-of-mouth quality of all the words consumed by Marukou in a factory, which may be the last straw to crush the camel.
Before smashing the refrigerator, many people suggested that Mr. Zhang support the products of the following factory workers. After all, in such an era, the cost of an economical refrigerator is equivalent to that of 800 yuan, where a worker takes off after two years' salary.
But this "good horse persuasion" hit 76 refrigerators with one hammer.
Zhang Rumin (Zhang Ruimin) is under great risk pressure from employees. "Product quality is the life of an enterprise", and finally it took Piote four years.
That year, Haier's products won the national quality gold medal. The new company, which has been passed down by word of mouth from jurors and consumers, has been reformed.
In today's business history, Zhang Ruimin is undoubtedly one of the most successful entrepreneurs in China's marine strategy. But the moment of arrival is only the end of the story. And this great place is always on the road.
After ten years' retirement, Haier left the forefront of China white electricity industry. Zhang Ruimin thinks the time is ripe and wants to deal with foreigners.
With China (WTO) about to join the World Trade Organization, the voice of "Wolf 1" is loud and clear. At that time, many people would send foreign goods and a large number of foreign companies to the affected industries and industries in China.
Zhang Ruimin laughed off the accusation. He believes that "it may be a wolf-to-wolf dance" is firmly in the hands of competitive western enterprises. Only China's products can truly become world brands and seek survival and development.
Most state-owned enterprises are different from OEM and foreign-funded enterprises. Zhang Ruimin gave up the profits visible to the naked eye and set himself on fire in the American backyard.
He announced the establishment of Haier Industrial Park in South Carolina and a design center in Los Angeles, which is the marketing center in new york and employs more than 200 local employees.
When the news came out, public opinion was in an uproar. Many media criticized Zhang Ruimin for being reckless. It is believed that the advantage of China lies in its vast market and low labor cost. There is no doubt that this is someone else's short-term struggle.
Zhang Rumin is still desperate. In the face of external doubts, he gritted his teeth and replied, "Haier should not establish its own brand and manufacture decisive equipment."
Haier's losses in the US market in the next eight years. If Zhang Ruimin wants to build an overseas brand and gain the trust of local users, it will lose at least 654.38+0 billion yuan. But what he knows is that you can't measure local famous brands with money. These honors and pride are the pride of China manufacturing industry.
In the 20 years of ups and downs abroad, the United States and Europe have won countless foreign consumers, nibbling away at them step by step and expanding their backyard market share step by step.
Haier electric appliances, which bully the weak and fear the hard, can finally occupy a place in the international market. The foreign forces that once led the trend are now swallowed up by Zhang Ruimin.
Prior to this, Haier had a unique vision and was recognized as the world leader in white industry. Zhang people must admit that Qingdao people are stubborn and have a special vision.
After Haier acquired GEA, it transplanted the management mode of "one person" to GEA. After many years, the company has achieved a growth rate of 1.5 times, which is the highest performance in the past 10 years.
The wisdom of the China entrepreneur executives he represents has become somewhat global.
The founders of Zhang Ruimin have several similarities. They are diligent, bold, willing to pay, but refuse to enjoy.
Zhang still lives behind my own small two-bedroom "shabby house", and the annual turnover of the big company is as high as 200 billion.
The difference is that, like other companies, Changshou still "insists" on maintaining its share of work: no smoking, no drinking, no socializing, and no so-called circles. At present, the 5G network has been commercialized, and smart phones are not used.
He is nearly 70 years old and studies in his spare time. "You can throw away 100 books a year." This habit has existed for decades.
For decades, it seems inconsistent with popular culture, but according to the nutrition of knowledge, Zhang Rumin's thought has become more acute and predictable.
Today, Haier is not in the global pattern but at the peak of the industry, and Zhang Ruimin feels that he has not become cold. Eating old books with credit cards is fatal, whether it is an individual or a company.
Sleeping in front of every bow, or the shadow of the ashes of time falls, Zhou once again looks like a chief hand and can't find his opponent anymore. He fixed his eyes on him.
He wants to attract thousands of Minghaier, a completely destroyed enterprise.
Mr. Zhang personally established his entire Haier management system, rediscovered the head of the wheel division, and then resigned from his first business, ten resignations and subsidiaries in a group of offices.
Haier can change from its own innovative management to a huge bureaucratic management system. Encourage entrepreneurship and provide all staff, funds, resources and other support personnel in small units.
It is the influence of this kind of shelf that changes the R&D system in the decomposition organization of white commercial enterprises. So far, the history of destructive behavior can be found in enterprises. This hurricane-like reform has caused controversy on the Internet. Some people think it's Jaruming's throw. Some people say that he was fired.
At some point, it was also a reform, and Zhang Ruimin almost rebuilt Haier. Haier has changed from a traditional enterprise to a platform for all social incubators.
It is difficult to define Haier as a traditional manufacturing enterprise, but it has become an ecological enterprise or an ecological organization.
Then there are more than 2,000 environmental protection companies. Haier's duty is to provide resources and support for all small and micro resource platforms.
In this destructive spirit, Zhang Ruimin divided a huge aircraft carrier into several spaceships and built a huge battle group. They are independent, flexible, interrelated and have the same goals and interests in the business world.
"There are some of the bravest people in our generation," said Guo Shina, legendary president of IBM. He commented on this almost crazy behavior.
Today, the same change happens every day. Facing the changing industrial conditions, Zhang Ruimin put forward the concept of "chain group".
In Haier, Xiao Wei is the basic unit of entrepreneurship. Through all the entrepreneur chains, Xiao Wei quickly realized the needs of users and opened up resources to meet the needs of users.
Zhang Ruimin, the core of Eco-chain Group, pointed out that it is the process that Chain Group is doing to enhance the company's imagination, enhance users' feedback on products and enhance users' viscosity.
In this way, Rumin (Zhang Ruimin) is a witness to the world-class Internet model (Internet of Things), and all the guests of Haier Group (Haier) have truly realized all Internet business models.
All enterprises should strengthen the Internet, but Sharla Cheung (Zhang Ruimin), for example, has changed its future-oriented strategic layout again, and initially has a world-class Internet with evolutionary deployment ecology and Haier system in the industry.
What would Haier be like without Zhang Ruimin? At least one answer is: there will be no Haier in Zhang Ruimin today.
Today, Haier is a rare company. Zhang Ruimin, the founder, is branded with his survival anxiety, self-revolution and innovative spirit. Even if Zhang Ruimin is in the forefront of the world, "Haier is also an entrepreneur and can't keep his business."
In 20 18 years, Haier's annual turnover has exceeded 200 billion, and the global users are close to10 million. Very unsuitable for volume, this bigger thing is still running at full capacity. The management concept of "one person" first entered the Internet of Things and the destructive enterprise revolution.
This kind of destruction and foresight is Zhang Rumin's best place.
In 20 15, Haier became one of the "Top 500 World Brands" in 100, ranking first among white goods brands in the world. Two years later, Haier Group won the first brand in the home appliance industry in 13 years, with a brand value of 2.210.865 billion yuan.
Zhang Ruimin's management thought was also selected into the case library of Harvard Business School. 2065438+In March 2007, he was selected as one of Fortune magazine's "50 Global Leaders".
It has been more than 35 years since 1984.
In the past 35 years, many China companies have the advantages from backwardness to transcendence in China. In 20 18, Forbes announced that 120 China companies were selected into the list of top 500 companies in the world.
I wonder why so many people are late.
Zhang Ruimin, who represents this generation, seems to have answered.
Looking back on Zhang Ruimin's life, he would realize that he was seriously ill, and he was angry at the refrigerator. He has the courage to explore overseas markets, establish a brand of China and prevent reform. He doesn't always lie in a place full of passion and relaxation, and always challenges his limits.
Everyone is willing to calm down, but there are always people who have experienced ups and downs and glory.
Nowadays, many young people are eager to get rich overnight. They want to see stars like successful people, but they ignore today's success and fall into countless hours.
Behind the business legend lies the innovation, enterprising and hard work of Zhang Ruimin's generation.
Opportunities or rumors are always short-lived, entrepreneurial vision, self-innovation and wings against the wind.
This is the real demand of young people who are eager to succeed.
Zhang Ruimin, Chairman and CEO of Haier Group. He was shortlisted for the "Global Business World Thinker Award" and was praised as "the representative of CEO in the Internet age" by the famous strategist Gary Hammer.
1. In 1980s, Zhang Ruimin was ordered to be transferred to Qingdao Refrigerator General Factory as the factory director. This small factory on the verge of bankruptcy, before him, three directors had left, all because they thought the refrigerator factory was hopeless.
As soon as Zhang Ruimin arrived, he began to work intensively: first, he paid all the wages he owed, and then he went deep into the workshop to eat and live with the workers.
After mastering the overall situation, he promulgated the "Thirteen Rushs" and implemented it with great willpower.
In order to learn advanced technology, he borrowed money to study in Germany and studied until one or two in the morning every day, which surprised the Germans.
2. Create a miracle Zhang Ruimin said, "If you don't do it, you must fight for the first place." He seized the opportunity of reform and opening up and built his own brand-Haier refrigerator.
Zhang Ruimin is very strict about product quality. In a sampling inspection, 76 refrigerators out of 400 were unqualified. He immediately called everyone and smashed the brand-new refrigerator himself. The workers were in tears, but he insisted on smashing them. From then on, no one dared to cheat on the product, and the quality of Haier refrigerator was improved at once. 1988 won the national quality gold medal.
Haier refrigerator, characterized by high quality and individuality, has quickly won the love of Chinese people, and its sales volume has increased year by year. Zhang Ruimin miraculously developed a small collective factory that was insolvent and on the verge of bankruptcy into a global company with an annual turnover of over 100 billion, realizing a commercial miracle.
Zhang Ruimin, the business giant, never stops. He always keeps pace with the times. Whether he is the director of a small factory in the 1980s or the chairman of the board of directors of Haier Group, which is world-renowned, he is still the Zhang Ruimin and the trendsetter of that era.
Zhang Ruimin has exported one innovative business model after another and classic management cases for the management circle with effective management. He constantly absorbed Chinese and western business cultures and wrote his own biography of the times. Dean of Yale University School of Management praised Zhang Ruimin: "He is a real global business giant".
Author: Beitou, produced by: Understand the wealth emperor.
Haier, a visionary entrepreneur, is now one of the few big international brand enterprises in China. It's not easy to be the boss of the industry. Haier has been innovating not only products, but also management concepts again and again. May Haier get better and better, and may Mr. Zhang live a long and healthy life.
It is indeed a great entrepreneur. China lacks such talents. It is absolutely impossible for such an enterprise to lead the enterprise out of the predicament without unique management experience. Now when we talk about refrigerators and washing machines, Haier comes to mind first. It can be said that Haier's brand has been deeply rooted in the hearts of the people, and Haier's service is recognized as the best. This is a famous brand of an enterprise and a bright spot of an enterprise. To be strong, we should not only plan the macro development direction, but also start from small things to comprehensively enhance the corporate image. Only such enterprises can develop!
Well done, Shanxi has developed such enterprises.
It's time to call Director Zhang. Personally, I think he is really enterprising and capable. Haier's development and growth cannot be separated from Zhang Ruimin and its future growth. After all, Zhang Ruimin's thinking, connections and vision are all there. If anyone knows Haier best, it's probably Mr. Zhang. I really hope that time can stop and let Mr. Zhang not get old, at least, lead Haier for another 30 years.
He led an era.
Have an example of ideal, good management and diligent study.
Master of management. Of course, behind this management master we see is a scholar. According to an insider, Zhang Kechang will read two books every week, and even if he is on a business trip or meeting, he will read them at will. We are ashamed of this alone. What is even more shocking is that Mr. Zhang not only reads domestic books, but also reads domestic unlisted books through translation channels, so at present, Mr. Zhang's views on management and business model are second to none in China.
Qingdao Yiner, a native of Qingdao, should have the right to speak. I am familiar with Haier. Haier not only produces household appliances in Qingdao, but also other industries, such as Goodyear, Xiaoshun Butler and Raytheon Notebook. Ma Yun has also been to Haier University to learn Haier's model. By the way, Haier has also done public welfare and built many Haier Hope Primary Schools. Speaking of Haier, I am very proud anyway!