No one's success is accidental. There are sadness and efforts that others can't see. People always only see the glamour on the surface, but they don't know how much time has passed behind this glamour. Just like a fruit, it needs to go through the process of cold winter, warm spring, clear summer and crisp autumn, and it needs to go through hot summer and wind and rain to form a heavy fruit. The same is true for an enterprise. Without the continuous attempt of Ma Yun's team, Alibaba may no longer exist. Without Liu's persistence, where can there be a good customer experience ... A mature and stable enterprise also needs to go through the baptism of the market, the brutal competition in the industry and the continuous improvement of itself in order to stand firm and develop steadily in this society.
I know that the success of an enterprise must not be accidental. It has experienced both the baptism of the market and the changes of the times. The corporate culture in the 1960s gave Fukang Petroleum an irreplaceable position in Wuxue City. In 2003, the oil plant was restructured. Zheng Meiying, with more than 60 laid-off workers, contracted Wuxue No.2 Oil Plant, which had been shut down for 9 years, and renamed it Wuxue Fukang Oil Co., Ltd., and founded Fukang Oil Co., Ltd. with the brand name "Fu Jie".
Recalling the difficulties at the beginning of the business, Zheng Meiying's eyes were moist. "As soon as I entered the factory, my heart was cold. After 9 years of production suspension, the factory area is like a forest, overgrown with weeds and basically paralyzed with equipment. I took the workers to clean up weeds, repair machines and make the factory as old as new. Then, under the pressure of paying100000 yuan rental fee to the state every year, the enterprise faced bankruptcy crisis many times and finally gritted its teeth. " Zheng Meiying said that after the company stepped on the right track, it adhered to the concept of "short-sighted people sell products and visionary people sell credibility", and all raw materials were purchased from local farmers to ensure the quality of oil products.
In Wuxue, "Fu Jie" rapeseed oil is a household name, and it is well known to all women and children. Over the years, the raw materials of enterprises have been purchased from local farmers, not transported from outside the province at low prices, nor imported from abroad. For 8 years in a row, the price per kilogram of rapeseed was higher than the market price in 0.5 yuan, and the farmers' income per mu was more than 100 yuan. At the same time, the enterprise regards honesty as the second business license, refuses to buy genetically modified rapeseed, does not squeeze genetically modified rapeseed oil, insists on physical squeezing, does not adulterate and falsify, and does not blend to ensure the production of high-quality rapeseed oil. The enterprise has no bad record for more than 60 years.
Therefore, with the strong support of Wuxue Municipal Party Committee and Municipal Government, relying on the business philosophy of honesty and trustworthiness, the enterprise has embarked on the fast track of development and grown into a leading agricultural industrialization enterprise at the provincial level and an oil processing enterprise that produces "double-low" rapeseed oil in the province. 10, the enterprise was awarded the national reserve oil processing and reserve enterprise by China National Grain Storage Corporation, with a modern storage capacity of 30,000 tons.
On August 5, 20 18, Wuhan Chushui Hanfeng Green Food Marketing Co., Ltd., the national marketing headquarters of Fukang Oil Co., Ltd., was formally established and settled in Longyanghu Health Valley. At the event site, the new company also signed a strategic cooperation agreement with the Asia-Europe-Africa Trade and Investment Promotion Association, which will take advantage of the "Belt and Road" opportunity to cover African products with Wuhan as the center. The "Belt and Road" strategy has brought new opportunities to the domestic health industry and gradually built a big platform for domestic enterprises to go global. Longyanghu Health Valley actively integrates resources, builds a platform, optimizes services, helps health-related enterprises to join the "Belt and Road" construction, expands the international influence of the brand, attracts Fukang Oil Co., Ltd. to set up its national marketing headquarters in Hanyang, and establishes a comprehensive strategic partnership with Health Valley.
After the unveiling ceremony of the new company, a series of signing ceremonies were held. Fukang Oil Co., Ltd. and Wuhan Chushui Hanfeng Green Food Marketing Co., Ltd. signed a national exclusive distribution agreement and awarded the license. The Asia-Europe-Africa Trade and Investment Promotion Association signed a strategic cooperation agreement with Wuhan Chushui Hanfeng Green Food Marketing Co., Ltd. Su Junping, chairman of the Asia-Europe-Africa Trade and Investment Promotion Association, said that domestic edible oil products meet the consumption needs of Southeast Asia and Africa. The establishment of Wuhan Chushui Hanfeng Green Food Marketing Co., Ltd. will help Hubei Province go abroad and cover the African market.
Therefore, a good enterprise not only represents the enterprise itself, but also shows the development of a place from an enterprise; A stable and mature enterprise not only drives the local economy, but also helps solve the work problems of some people. "If you want to wear its crown, you must pay attention to it." . The success of every enterprise is bound to have unknown bitterness. Maybe there are countless thoughts of giving up in my mind, or maybe the stubborn force in my heart urges me to stick to it. Behind the honor is sweat, and behind the applause is persistence, remembering the past, aiming high and living up to our mission; Looking ahead, I am full of passion and confidence. I sincerely hope that my efforts will be rewarded accordingly, and those who persist will have good results. There are more and more such conscience enterprises!