Fully understand the relevant national policies, regulations and market opportunities. With the solution of problems such as medical insurance system, medical service system and medical circulation system, the health industry has ushered in new development and people's health level has been continuously improved. Factors such as large medical development space, high scientific and technological progress and new application of big data have injected strong impetus into the development of health industry.
In-depth market research, focusing on four aspects: enterprises with mature health management (such as Yuan Hua, Wanxinhe and Good Life), enterprises that do health management based on their own customers (such as China Telecom, China Unicom and COFCO), enterprises that operate health management online (such as Dr. Chunyu and registered network), and areas where health management industry is concentrated and developed (Hangzhou, Shanghai and Beijing).
In 20 14, Centennial Life put forward a "customer-centered" business strategy, paying attention to customer needs, improving customer experience and enhancing customer value. Through the implementation of the "customer-centric" strategy, we have established a brand-new sales system and service system covering customer management, channels, products, teams and services, and built the core competitiveness of business development for a century. Health management itself is a service around "customers". It is self-evident that the business philosophy of "customer-centered" and the value of health management reflect the relevance and synergy of meeting customer needs and providing services around people's "life and death".
After research and discussion, according to the company's current situation, the business strategy and profit model of health management companies are formulated, namely, customer loyalty management based on value-added services and customer risk management based on health information files, so as to improve customer loyalty and increase customer stickiness by providing customers with high-quality value-added services; Through customer information files and customer risk management, the incidence of diseases can be reduced and the health level of customers can be improved. The two career lines develop together and promote each other, forming a good closed loop of customer health management, and will go deep into the industry in the future to create a large health industrial chain combining medical care, health and old-age care.
In the future, the main line of our customer service will be health management service. According to the experience data of American health management and the achievement of "Exploration of Chronic Disease Health Management Service Mode of Commercial Insurance" cooperated by National Medical Education Development Center and Xinhua Life Insurance Company, it is predicted that in the next 5- 10, the probability of our customers suffering from chronic diseases will decrease by 4-30%, saving medical expenses 15%-80%.