According to Sister Ma, the green rice looks green and smells delicious. The cooked rice has a strong bamboo flavor, but the whole family still wonders: Is this green rice planted?
Isn't it advocated to eat "green food" now? What could be greener than green rice? So despite this
The price of green rice is really not cheap. Every 500g from 6 yuan to 8 yuan is five or six times that of ordinary rice.
However, a recent media report made "Mrs. Ma" and her family more worried. The report said: "According to the investigation by the authoritative department of Shandong Province, green rice is not a green food, but a substance called bamboo essence is added to white rice to make its appearance green. This substance is made of bamboo green, bamboo yellow, pine needles and hawthorn cotyledons. Some manufacturers directly add pigments and sodium copper chlorophyllin. "
I was shocked to read this report that this kind of bamboo essence is not allowed to be used, and long-term use is harmful to health. Jinan Health Bureau has banned the production and sale of this kind of rice. Experts reminded that at present, there is no technology to grow green rice in China, so citizens should not be fooled. For a time, green rice changed from the darling of the dining table to a street mouse. Many citizens asked whether green rice was harmful or carcinogenic.
What color is the green of green rice? Is it dyed with pigment? This is actually the key to this green rice storm.
Manufacturers insist that the green rice they sell is extracted from fresh bamboo, and there is a patent certificate issued by the State Patent Office. The health departments in Beijing and Hunan have made special appraisal reports on this technology, which seems reasonable. But experts in Shanghai still say "no" to green rice.
The Health Supervision Office of Shanghai Municipal Health Bureau monitored the green rice from the beginning and took relevant samples for inspection. Fang Youzong, deputy director of the supervision office, told the reporter that the advertisement of green rice said that green rice was a natural additive extracted from raw materials such as bamboo green, but the health supervision office did not detect this ingredient at all. What is certain now is that the green color on green rice is dyed with food pigment, which is not allowed to be used in rice. Deputy Director Fang told the reporter that for the green rice that citizens are very concerned about, the Health Supervision Institute of Shanghai Municipal Health Bureau conducted a sampling inspection of the green rice products that citizens can buy in the market, including the "Mengzong" brand green rice produced by Beijing Feilida Bamboo Food Company. After spot-checking by the Health Supervision Institute, it was found that the green color of green rice was synthesized and dyed by two food pigments-cabbage and sunset yellow. At present, these two pigments are widely used in beverages, cakes and other foods. It should be said that if ingested properly, it is harmless to the human body. But the crux of the problem is that the state clearly stipulates that rice cannot use any artificial pigments and raw material additives.
In order to prove his point of view, Fang Youzong took out the National Additive Management Measures formulated by the National Food Additive Standardization Professional Committee. He said that because food additives have some side effects on the human body, the state has very strict regulations on the use of food additives. This specialized standardization committee is jointly composed of relevant state departments, and its purpose is to control the production and use of food pigments and additives. Any manufacturer who wants to add pigments or additives to food must submit the pigments or additives to the Committee for review, and they can only be used if they meet the national GB2760 standard. Of course, the scope of use and dosage are strictly regulated.
Green rice claims to be processed with natural pigments extracted from bamboo, but at least it has not been tested by Shanghai Health Supervision Institute, and the test results do prove that green rice uses artificial pigments. At the same time, Fang Youzong also believes that rice is originally graded, and the market prices of different grades of rice are completely different. Once green rice is dyed, it is difficult to distinguish rice grades, and it is indeed suspected of "adulteration".
For this green rice storm, the manufacturer-Beijing Feilida Bamboo Food Co., Ltd. shouted, "We are more wronged than Dou E."
Yesterday afternoon, the reporter came to the office of Feilida Company in Tongchuan Road, Shanghai. A staff member told the reporter that the company attaches great importance to this issue because the relevant media reported that artificial pigments may be used in green rice to remind the public that long-term consumption of this pigment will cause harm to the human body. Yang Jine, the company's legal person and general manager, and Yang, the deputy general manager, went to Shanghai specially for this matter. When the reporter asked about the current sales situation of green rice, the staff really said that when their company first came to Shanghai to promote this product, the public's response was good and the sales volume was also rising. Due to recent media reports, the public is worried that the current sales volume is really bad. Just then, the deputy general manager of Yang Company returned to the company. When the reporter explained his intention, Yang Lianlian said, "We are more wronged than Dou E."
Yang told reporters that in fact, the scientific name of green rice is "bamboo fragrant rice", which was developed by Hunan Jianguo Bamboo Food Company, and Beijing Daxing Feilida Bamboo Food Company was authorized by Jianguo Company. 1999 Yang Jine, founder of Feilida Company, returned to Hunan to visit relatives from Beijing. She stumbled across this kind of bamboo-processed rice, and it also had certain medical effects when she tried it with her husband. So she signed an agreement with Hunan Jianguo Zhuxiang Food Company to use and sell "Mengzong" brand trademark and "Mengzong" brand Zhuxiang rice, and invested a lot of money in this company. In Shanghai alone, they spent more than 2 million on promotion. The company has set up a production factory in Beijing to deliver goods to the whole country. At present, four varieties of rice, millet, glutinous rice and Thai fragrant rice have been developed. Regarding the quality of rice, he vowed to assure reporters that these rice were imported by himself. Rice uses high-quality northeast rice, millet uses Hunan Jinjian rice millet, and Thai fragrant rice is completely imported.
When the reporter asked what the green color of green rice was, Yang Jian insisted that the green rice produced by his company was extracted from natural bamboo and was a natural additive, which was made by coloring rice with this additive. Yang also took out the national patent license, and the appraisal report of bamboo fragrant rice made by Hunan Provincial Health Supervision Institute and Daxing County Health Supervision Institute in Beijing clearly stated that the trace elements harmful to human body contained in bamboo fragrant rice are extremely trace, and it is impossible to have any side effects on human body. As for the problem of fragrant bamboo rice, in fact, Hunan has long had a saying. However, the reporter found that the trademark recognized on the hygiene license issued by the Health Department of Hunan Province is the "Meng Brown" brand, not the "Meng Brown" brand appearing on the market at present. Yang said there was a mistake in the license. At the same time, when the reporter asked why the specific ingredients and raw materials were not written on the packaging of bamboo fragrant rice, Yang said that the packaging was designed by the company itself. Because of lack of experience, I forgot to write down the raw materials and ingredients and improve them later.
Yang told reporters that at present, their warehouse in Shanghai is full of unsold bamboo-flavored rice, with 8 or 9 tons worth 200,000 yuan. He believes that the bamboo fragrant rice has fallen to the present situation, which is really the loss of counterfeit and shoddy products. Since their company/KLOC-0 launched bamboo fragrant rice in Beijing at the end of 1999, in less than a year, many fake and shoddy products have appeared in various places, including Liaoning, Jilin, Shandong and Hunan. In 2000, the Health Department of Hunan Province specially closed down three factories that counterfeit bamboo fragrant rice, and these bamboo fragrant rice did use synthetic pigments. But these rice have been branded as "Meng Zong", which makes them very headache. At the same time, fake and shoddy bamboo fragrant rice is on the price; It also has an impact on genuine products. Because the raw materials are expensive-the price of each ton of additives is 320 thousand yuan, so the price of bamboo fragrant rice is also higher. However, Yang was vague about the reporter's question, saying that additives were not allowed to be used in rice. He thought that many other foods on the market are using additives, and it seems that it is ok to use additives in rice.
With Yang's help, the reporter found the patent inventor of bamboo fragrant rice in Taojiang City, Hunan Province. Liu Jianguo told reporters on the phone that the additive extracted from bamboo is called bamboo essence, which he developed in 1995 and extracted from natural bamboo. It is completely natural and has no side effects on human body. 200 1, the national patent office issued a patent certificate for this technology. Beijing Feilida Company is his only authorized cooperative company, and he only authorized this technology to this company. "Meng Zong" brand is also a legal trademark approved by the industrial and commercial department of Hunan Province.
Liu Jianguo also blamed the current problem of bamboo fragrant rice on the proliferation of fake and inferior products. He believes that it is because unscrupulous businessmen see that the market for bamboo fragrant rice is good and use artificial pigments to deceive people under the banner of bamboo fragrant rice. Liu Jianguo explained that the "Meng Brown" card was written on the health permit, not the "Meng Zong" card he said, and that "the health permit was wrongly written".
When asked about the national regulations that no additives can be added to rice, Liu Jianguo also admitted to knowing this regulation.
Recently, according to the sales points on the sales list of "Mengzong" brand bamboo fragrant rice, the reporter found that many merchants quietly removed bamboo fragrant rice from the counter without knowing the specific situation of green rice. Mr. Yuan, the manager in charge of grain, oil and food in Parkson's supermarket, told the reporter that green rice had been removed from the shelves on April 30 for three reasons. First, the sales of green rice have been very poor recently, and the cabinet should be withdrawn according to the agreement. Second, there have been reports in the media recently that are not conducive to green rice. As a businessman, it is better to do more than one thing, and the withdrawal of cabinets is also to avoid unnecessary trouble; Third, although this enterprise has the sales license of relevant departments in Shanghai in 2000, it still can't produce the sales license of 200 1. This time, they were asked to withdraw their cabinet. They said the license was being processed. We don't think there is a license plate of 200 1, so they can only withdraw the cabinet first.
Seeing the reporter asking about green rice, many consumers gathered around. Chen, a retired cadre, believes that this kind of rice can attract consumers' attention because the current food fashion emphasizes green. Once people see this kind of green rice and hear that it is a natural green rice promoted by high technology, they will not doubt it. He has bought it two or three times. Both rice and porridge are delicious, but rice tastes so-so.
Zhang Dali, the sales manager of a joint venture company, said, "The first time I ate this kind of meal was in a hotel. At that time, the waiter introduced Yunnan specialty, which impressed me deeply. Later, I saw this kind of rice in Parkson and bought 10 kg without hesitation, 6 kg for parents and 4 kg for children. I burned it once at my parents' house. Although the water for washing rice is green, the rice is still green. I tried. Seeing that rice is still green, I believe it is natural. In this way, although the cooked porridge is a little fragrant, it is not sticky and slightly bitter. After eating a bowl, I dare not eat any more, so I have to dump all the rice. "
Although the health department has not yet made a final statement, the public is no longer interested in this green-dyed rice. Although there are more than 10 red circles representing sales points on the wall of the office of Feilida Company, according to the reporter, the green rice in these sales points has been quietly withdrawn since late April. It seems that this green rice storm will be silent as it fades out of the Shanghai market.