If it is a medium-sized enterprise, just make a service number. The subscription number is more difficult than the service number, so you should choose it according to your own strength or business.
Second, the WeChat official account platform account construction
Unified style, set introduction, reply, avatar and custom menu bar must be used well, and do activities by yourself, which can be used as the entrance, information collection and feedback of later product promotion. When used well, it is your window to communicate with users.
If you don't have a clue, refer to excellent marketing numbers, try to understand the advantages they set, and then learn from them.
I want to say a few more words here. There is nothing difficult about typesetting. Find a tutorial and you'll soon learn it. But don't think that typesetting is good enough to please users. You underestimate the IQ of users.
Third, the content construction of WeChat official account
Taking an enterprise as an example, the theme of the content should be: infiltrating brand awareness, soft text-assisted marketing, and activities and interactions close to users. There are many channels for brand penetration, such as making beautiful pictures, watermarks, embedding QR codes or micro-signals, and embedding heat maps containing company logo or WeChat accounts.
Watermark, preferably LOGO plus micro signal as watermark.
On how to use the official account of WeChat as marketing promotion content, Qingteng Bian Xiao will share it with you here. If you are interested in online marketing, I hope this article can help you. If you want to know more about advertising marketing, copywriting, copywriting optimization methods and materials, you can click on other articles on this site to learn.