In this regard, Mr. Pan Qing, global director of Jaguar Land Rover and president of Jaguar Land Rover in China, said: "Facing the challenge of COVID-19 epidemic, we have gradually resumed production and operation in China on the premise of ensuring the health of all employees. For enterprises, it is important to pay attention to system, speed and will to win this' epidemic' battle. We look forward to continuing to make more contributions to consumers and social and economic development in China. "
Immediately after the outbreak, Jaguar Land Rover China and Chery Jaguar Land Rover donated 5 million yuan to Hubei Charity Federation and 3 million yuan to China Soong Ching Ling Foundation. At the same time, Jaguar Land Rover immediately set up an epidemic prevention leading group to formulate various emergency plans, including daily health declaration, telecommuting, personal epidemic prevention guidelines and other measures for employees who reported safety.
In order to ensure the orderly resumption of work, Jaguar Land Rover urgently deployed more than 6,543,800 masks and various protective equipment from the United Kingdom, and distributed them to dealers throughout the network and front-line employees in four offices in China. In this regard, Mr. Liu Tong, President of Huitong Lu Hua Group, one of the dealers, said: "Thanks to Jaguar Land Rover for its concern for dealer partners, these masks and other epidemic prevention products enable us to ensure the normal development of our business with a more practical attitude."
In response to the problems and challenges encountered by dealers during the epidemic, Jaguar Land Rover launched a series of "decompression policies" at the first time, including canceling monthly assessment indicators, adjusting targets, providing corresponding inventory subsidies, etc., to alleviate the short-term operating pressure of dealers.
Facing the uncertain market environment and consumer demand, Jaguar Land Rover also took the lead in transforming its marketing model with dealers. Not only did it assist the dealers of the whole network to realize the establishment of the online intelligent exhibition hall, but also launched the online car purchase live broadcast platform, so that consumers can get online consultation, appointment test drive, online car purchase and other services at Jaguar Land Rover flagship micro store, Jaguar Land Rover Tmall flagship store and Jaguar Land Rover official mall without leaving home. At the same time, Jaguar Land Rover also launched an all-weather consulting service based on VIP hotline and brand APP to realize online intimate maintenance, and a series of special after-sales service activities will be launched one after another.
On the consumer side, Jaguar Land Rover creates intimate health services with three major measures: "peace of mind to the store, peace of mind to buy a car, and care for it". During the epidemic, all Jaguar Land Rover dealers upgraded health protection measures in an all-round way, disinfected customers' rest areas, guest toilets, exhibition cars and maintenance accessories, and provided customers with sterilized paper towels and antibacterial hand sanitizer.
In terms of products, Jaguar Land Rover has also been upgraded. /kloc-In February of 0/4, the new Land Rover Discovery Sports Edition was launched. The whole system comes standard with air quality monitoring system, PM2.5 smog purification system and nanometer negative ion sterilization system.
It is understood that after two weeks of telecommuting, Jaguar Land Rover employees in China have officially resumed work in batches. To this end, Jaguar Land Rover not only prepared protective equipment such as masks from the United Kingdom, but also equipped detailed epidemic prevention facilities such as infrared temperature monitoring, high-frequency disinfection services and disinfection supplies in public places such as buildings, and set up restaurants independently to ensure the health of all employees.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.