As a program with the theme of health and public welfare, "Yang Guang Health" channel should pay more attention to the practicality of the program in program design, which is mainly reflected in the following points:
(1) The abstract theory is easy to understand and easy to understand;
(2) Close to users, the knowledge points of program content can be seen and used by users;
(3) Emphasize service.
In addition, the program settings will also be suitable for multimedia communication. Besides TV, people have more and more channels to receive health care information. With the wide application of Internet, mobile TV, radio and mobile terminals, health program information is bound to be specialized and fragmented. So we will also make various health information products. Two main lines: one is "looking for a doctor", which introduces all kinds of doctors that users need.
The second is "public welfare", reporting and participating in various public welfare health activities. ● "One doctor in a hundred"
"Baili Famous Doctors" is a large-scale live interactive column, which aims at the medical crowd and realizes the interaction between patients and experts in the column.
Column style: simple and solemn intertwined with relaxed humor. The theme is rich in meaning, and the packaging pursues novelty and liveliness. The story is wonderful, the dialogue is profound and interesting, and the content is rich and colorful.
Column features: The prominent feature of this column is to build a platform for the audience (patients) to interact with experts through live broadcast, and at the same time, to enhance the consistency and loyalty of the column audience and the subscription rate of the actual users of the channel in the form of giving well-known expert numbers with prizes (or sweepstakes).
With the expansion of the influence of columns, offline activities with columns as the core can be held regularly to narrow the distance between channels and users and enhance the objective evaluation and influence of channels in local network companies.
● "Love at this time" series of public welfare videos
The channel launches the iconic public welfare brand "Love at this time" every hour, which is broadcast 20 times on the hour all day.
Every hour, a star, a celebrity, outstanding representatives in various fields and public figures make speeches and send messages ... through the power of example, the whole society is driven to care for and support public health.