Profit: JD. The customer unit price of COM is higher than that of Tmall, and the profit margin is large.
Traffic: Tmall's traffic is larger than JD.COM's, but JD.COM can't. Although JD.COM has Tencent's assistance, the accuracy of traffic is not as good as that of Tmall. The purpose of customers opening Tmall or Taobao is definitely shopping, so the traffic value is high and accurate (here only refers to search traffic), while many traffic in JD.COM is not as huge as Tmall.
Consumer group: JD.COM. The consumer groups of COM are relatively high, because there are few products with very low prices in JD.COM, and every category in JD.COM has its own price, which will not be too low. What is the price level of Tmall? There are basically high, middle and low grades.