According to the definition of "Interim Provisions on the Management of Health Examination" issued by the Ministry of Health in 2009, health examination refers to the diagnosis and treatment of patients through medical means and methods to understand their health status and find out diseases and health hazards at an early stage. Specifically, physical examination includes collecting health information, establishing health files, evaluating and predicting health trends, formulating and implementing health plans and health tracking management.
At present, the health examination service industry mainly provides professional medical examination services to medical examiners; In the future, it will become the development direction of the industry to carry out health management on the basis of professional health check-up services.
Analysis of industrial chain: Private medical examination centers have risen, and Internet giants and financial giants have set foot in the health examination industry.
The upstream of the health examination industry mainly includes related equipment and medical consumables, and the market dispersion of general medical devices is also high. If the medical examination center purchases a large amount of medical devices, it has strong bargaining power for the upstream;
Downstream customers are individual customers or corporate customers. The advantage of corporate customers is that they can place a large number of orders at one time. However, the bargaining power of the physical examination center is not strong and the profit is not high enough. The ability to attract individual customers is also inseparable from traffic-several of the largest private medical institutions have opened stores on e-commerce platforms, cooperated with credit cards and cooperated with insurance companies;
The middle reaches include public medical examination centers and private medical examination centers. At present, private medical examination centers have developed rapidly and their market share has steadily increased.
It is worth noting that due to the single form of health management services in China, more than 95% of health management services are still based on physical examination. Internet giants and financial giants have been involved in the health examination industry for a long time, trying to combine health examination with insurance, drug purchase and medical treatment, improve the service after medical examination, and build a health management system with health examination as the entrance. In 20 18, Mei Nianda Health itself also launched an innovative heavyweight health management product "Mei Nian Good Doctor", which moved from a single physical examination service to the whole process of "physical examination, storage, management, medical treatment and insurance", creating a new era of 3.0 health management and greatly expanding and upgrading the income growth space.
Analysis on the Market Situation of Health Examination Industry in China
-China's health check-up coverage lags behind that of developed countries.
The development of global health check-up first began in 1908, when American soldiers checked up. 1970 the international society for health diagnosis was established in the United States. IHEA is divided into three regions: North America and South America are one region; Europe, Africa and the Middle East are one region; Asia and Australia are one region.
However, China's health examination industry started late, mainly through the compulsory medical examination stage, and is currently in the preventive health examination stage.
Therefore, compared with other developed countries, the coverage rate of national health examination in China is still low. According to relevant public information, in 20 17, the coverage rate of national health examination in China was 32.68%, over 73% in the United States and Japan, and over 95% in Germany.
2065438-2007 statistics of national health check-up coverage in key countries in the world.
Data source: compiled by Prospective Industry Research Institute.
2. The proportion of medical and health expenditure of urban and rural residents in consumption expenditure increased to 10.03% and 7.50% respectively.
People's spending power is an important factor affecting the consumption demand of health examination. In recent years, China's economic development momentum is good, and the per capita disposable income and consumption power have increased year by year; With the gradual enhancement of urban residents' health awareness, residents' health consumption demand has increased substantially, and the per capita medical care expenditure has increased substantially since 2000. The proportion of individual customers in the physical examination customer structure has increased year by year, which has effectively promoted the development of the health examination industry.
In recent years, the proportion of urban residents' medical care expenditure and rural residents' medical care expenditure in China is on the rise. In the first quarter of 20 18, the proportion of medical care expenditure of urban and rural residents in China was 10.03% and 7.5% respectively.
2010-2018 q1Statistics on the proportion of medical care expenditure of urban and rural residents in China
Data source: compiled by Prospective Industry Research Institute.
In 3.20 18 years, the number of health checkups in China will exceed 560 million, and the market size will be close to150 billion.
The results of the fifth health service survey released by the Ministry of Health show that more than 77% of the patients in two weeks are chronic diseases, and the proportion in cities exceeds 80%. The prevalence of chronic diseases in men is 3 1.00%, and that in women is 35.05%. As we all know, the formation of chronic diseases is a long-term development process, and regular physical examination is of great significance for the prevention and early diagnosis and treatment of chronic diseases, especially some tumor diseases can be cured in the early stage. Generally speaking, the high incidence of chronic diseases has strongly promoted the increase of demand capacity in the medical examination industry.
In recent years, with the improvement of people's living standards, the popularization of health concepts and the upgrading of consumption, the market demand of the national health examination industry is strong, showing a blowout development trend. According to the statistical data of "China Health Examination Industry Development Prospect and Investment Forecast Analysis Report" issued by Prospective Industry Research Institute, the number of health examinations in China has reached 344 million in 20 1 1 year. Except for 20 14, the number of health checkups in China decreased. By the end of 20 17, the number of health checkups in China has exceeded 500 million. The compound annual growth rate of 20 1 1-20 17 is about 4.66%. According to the forecast, in 20 18, the number of health checkups in China is expected to exceed 560 million, reaching about 563 million.
20 1 1-20 18 statistics and prediction of physical examination in China.
Data source: compiled by Prospective Industry Research Institute.
Judging from the market scale of health examination, the market scale of health examination in China has reached 46.8 billion yuan in 20 12, and it is increasing year by year. By 20 16, the market size of health examination in China will exceed100 billion yuan, and by 20 17, the market size of health examination in China will be close to14 billion yuan. According to the forecast, in the whole year of 20 18, the market size of health examination in China will be close to150 billion yuan. With people's increasing concern for health and the increase of physical examination times, the market prospect of health examination in China is huge.
20 12-20 18 statistics and forecast of the market size of health examination in China.
Data source: compiled by Prospective Industry Research Institute.
4. In the future, the market size of health examination in China will be 300 billion.
After more than 20 years' research, researchers of health check-up and health management in the United States have come to the law of "90%vs 10%", that is, through health check-up and health management, the medical expenses of individuals and enterprises will be reduced to the original10%; And 10% people who did not have health examination and health management increased their medical expenses by 90%. It can be seen that physical examination can effectively save medical expenses. At present, China's medical model is that 90% of medical resources are concentrated in the middle and late stages of disease treatment, and the high proportion of patients in the middle and late stages is an important factor for expensive medical treatment. The new medical reform implemented by the state aims to solve the problem of difficult and expensive medical treatment. Regular comprehensive health examination can find diseases at an early stage, which is the fundamental way to solve the problem of expensive medical treatment.
Compared with hospital diagnosis and treatment services, physical examination services can be said to have the characteristics of "low investment and high return"; At the same time, because the current health examination does not belong to the basic medical category and is not included in the reimbursement scope of basic medical insurance, the health examination institutions are basically for-profit medical institutions invested by social capital; The characteristics of physical examination service also determine its operating characteristics of "low competition, high profit and steady development", attracting more and more investors, forming a "golden investment zone" and becoming a new investment hotspot. According to the forecast, in 20 19, the market size of health examination in China will reach168.6 billion yuan, and by 2024, the market size will reach 328.4 billion yuan.
Statistics and Prediction of the Market Size of Health Examination in China from 2065438+09 to 2024
Data source: compiled by Prospective Industry Research Institute.
Compared with public hospitals, private health check-up institutions can improve more humanized, personalized and professional medical services and better medical environment. It is expected that private health check-up institutions will maintain a high growth trend in the next five years. According to the forecast, the market size of professional medical institutions in China will reach185 billion yuan in 20 19 years, and it will reach 55.8 billion yuan in 2024.
20 19-2024 Statistics and Forecast of the Market Size of Professional Physical Examination Institutions in China
Data source: compiled by Prospective Industry Research Institute.