Chinese name
Cop China
Foreign name
China science communication
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brief introduction
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background
In today's world, the information technology revolution marked by digitalization, networking and intelligence is changing with each passing day. Internet has increasingly become the leading force of innovation-driven development, profoundly changing people's production and lifestyle, and fundamentally changing the value orientation and behavior of the public in obtaining popular science information. Internet has become the main battlefield of popular science. In order to comprehensively promote the implementation of the Outline of the National Scientific Literacy Action Plan (2006-20 10-2020), give full play to the guidance, dissemination and influence of excellent popular science websites (channels and applications) in China, build a phalanx of popular science China brand networks, vigorously build a "creative, rigorous and * * *" popular science ecosystem, and accelerate the popularization of information. In order to realize the leap-forward improvement of China citizens' scientific quality, according to the General Office of China Association for Science and Technology on printing and distributing the Notice of Science and Technology Committee of China Association for Science and Technology on Science and Technology Work (200410012004No.), the Association for Science and Technology issued a general word [2015. [2]
brief introduction
From 20 14, China Association for Science and Technology joined forces with all walks of life to vigorously promote the "Internet Plus Science Popularization" action plan and the popular science informatization construction project, strengthen the Internet thinking, and vigorously promote the popular science informatization construction under the guidance of the "Popular Science China" brand. [3] "Popular Science China" is a brand-new brand to further promote the construction of popular science information. The aim is to take the construction of popular science content as the core, fully rely on the existing communication channels and platforms, deeply integrate the construction of popular science information with traditional popular science, accurately evaluate projects with public attention as the standard, and improve the service level of national popular science companies. [ 1]
The visual image of "Popular Science China" brand consists of red and blue lines. The S-shape on the upper edge of the image and the T-shape formed as a whole are derived from the English initials S and T of science and technology respectively. The shape of radio waves is composed of lines, which means using information technology to spread science. [ 1]
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On September 201May 14, the popular science China navigation page [4] was put into trial operation.
Popular Science China Navigation Page is a concentrated display of "Popular Science China" brand, adhering to the purpose of "creativity, preciseness and enjoyment * * *", gathering the strength of all sectors of society, paying attention to the construction of popular science content and innovation of expression forms, and providing scientific, authoritative and accurate popular science information content and related information to the whole society through communication channels, so as to popularize scientific and technological knowledge in online life.
As the network portal and centralized presentation of the national series of popular science channels, the popular science China navigation page mainly includes popular science headlines, hot spots and important news, popular science supermarkets, network interactive space, and the gathering of national excellent popular science websites, popular science columns and popular science applications on mobile terminals. [3]
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Xinhua News Agency
201165438 On October 7, 2004/kloc-0, Xu, a member of the party group and secretary of the secretariat of China Association for Science and Technology, and Tian Shubin, chairman and president of Xinhuanet, signed the agreement on the establishment of "China Science Popularization and Communication Base". Shang Yong and Yu Shaoliang jointly unveiled the "China R&D Popular Science Exchange Base". Shang Yong launched "Popular Science China" column. With the opening of "Science Popularization China" logo created by Xinhuanet, China Science Popularization R&D and Communication Base, and "Science and Technology Dynamic Master Talk" column, a new voyage of science popularization informatization construction in China has been opened. [ 1]
Baidu (the world's largest Chinese search engine)
2065438+On July 2, 20051day, China Association for Science and Technology and Baidu held a strategic cooperation achievement release activity of "Popular Science China+Baidu" in Beijing. The two sides * * * released the first report on the search behavior of netizens' demand for popular science in China, and announced the launch of the "wisdom+popular science" plan. Shang Yong, Party Secretary, Executive Vice Chairman and First Secretary of Secretariat of China Association for Science and Technology, and Zhu Guang, Vice President of Baidu jointly unveiled the China Baidu Academy of Sciences. Since China Association for Science and Technology and Baidu signed the cooperation agreement on popular science framework in September 20 14, all kinds of cooperation have been carried out in depth. Baidu Encyclopedia, Baidu Index, Baidu Map and other products actively participated in the construction of popular science information, and achieved initial results.