Attached is a guide to catering investment.
For small and medium-sized investors, I am afraid there is no more attractive industry than the catering industry. An investment can be large or small, can be operated independently, can also be jointly operated or joined; Second, the investment cycle is short, and the effect is quick. The whole development process from single store to chain store can be completed in just a few years, realizing rapid capital appreciation; The three thresholds are not high, and you can advance and retreat freely. Therefore, catering has become the best choice for many entrepreneurs to start their first business.
However, any business is a science, as the saying goes, "Interlacing is like a mountain", and the catering industry is not as simple as expected. After many "amateurs" flock to the catering industry, they may soon be able to seize consumers through unique dishes and ideas, but it is difficult to continue to expand their influence and follow the principle of large-scale development. Not only sigh, the water in the catering industry is too deep.
It is difficult to start a business, it is even harder to stay in business, and it is even harder to make the business bigger and stronger. Entrepreneurs can fight their way through the cracks in the market by virtue of their unique product advantages, but they often fall into the quagmire of imitation, competition and counterfeiting after a few years of standing firm, or step into the quagmire of wrong investment and blind expansion and can't get out again.
How deep is the water in the catering industry? Some people say: those who are eager to learn and willing to work will be considered beginners after three years; If you want to be the shopkeeper of cutting, you have to close in March. A restaurant, from site selection to opening, from service to purchasing, from ordering to cashier, involves too much knowledge and details. Any mistake in detail will lay a mine on the principle of your large-scale development. The more mines there are, the greater the hidden danger.
Through the follow-up investigation of dozens of enterprises in the catering industry, Science Investment magazine interprets the internal management rules of catering enterprises for entrepreneurs, excavates the marketing skills and management means needed for the catering industry to become bigger and stronger, takes readers to personally understand the business dilemma of this industry, explores any possible hidden dangers and effective solutions, and allows operators to cross the danger of growth and find ways to become bigger. Although this paper mainly studies the management cases of catering industry, many of them can also be used in other industries. As long as operators add their own ideas and use them flexibly, great development is just around the corner.
Products can be copied, technologies can be copied, but ideas cannot be copied. Creativity is the spark of thought, which is produced by the accumulation of experience; Creativity is the eternal sword to create the market. With this sword, we can open up new territory and create a new world.
Taste innovation: Dare to be "fresh" in the world
The catering industry is like a magic magnet, attracting people from all walks of life. People who enter the catering industry are all kinds, or forced by life, but they have no choice but to start catering from a few tables; Or there is a good dish, everyone is full of praise and begins to plan to push it to the market; Or by mistake, into this field.
For small and medium-sized investors, the catering industry has a low threshold and quick results from investment filial piety, so it is a natural investment treasure. However, according to the research of Science Investment magazine, the catering industry is like a calm sea, which is easy to walk into, but it is not so simple to swim deep and often encounter stormy waves.
There is a saying in the catering industry: "Vision is golden, and characteristics are precious". Although operators enter in different forms, regardless of their background, it is always the most crucial step to set up a banner, find a foothold and find suitable special projects in the catering industry.
Pomacea canaliculata: New varieties help you.
10 years ago, Yan Qi, like most people, lived a stable and comfortable working life and worked as an accountant in a bank in Chongqing. By chance, she and her friends found that Chongqing people like to try it early in the suburbs because they think the food in the suburbs is more delicious. So, 1994, Yan Qi opened his first small restaurant next to the Chengdu-Chongqing Expressway, 20 kilometers away from the city. At that time, there were only five tables in the restaurant, and because the food was ordinary, the only five tables were always empty.
Yan Qi knows that only when the dishes are distinctive can people drive to eat. But she and her friends thought for a long time and didn't know what to do, so she pondered this project for a long time. They tried to cook with ordinary earth screws. After eating them, the guests felt that the taste was heavy, there was sediment, and the taste was not good. The business was still not improving.
1994 One day, Yan Qi came across a piece of news in the newspaper. Professor of Southwest Agricultural University introduced a new variety called Ampullaria gigas. Pomacea canaliculata has no shortcomings of native snails, and its meat is fresh and tender. Yan Qi was very surprised to find such a good variety. However, it soon occurred to her that others could also find snails and make them a specialty. If you want your own dishes to have no competitors, you must work harder on the taste and be unique.