Publicize the clinic to send a friend's copy
With the network social booming, we have all seen the copy, right, the copy used to vent their emotions, regulate the mood. What kind of copywriting will make people's eyes shine? The following is my carefully organized publicity clinic sent friends copy, just for reference, welcome to read.
Publicize the free clinic to send a friend's copy 1 Organizer: Huangshi Fukang Hospital Co-operation: Huangshi City, various communities, street office, the township government Theme: Fukang love, the heart of the doctor Activities: Fukang love, the heart of the doctor! Fukang Hospital professional medical team into the community, love; free residents for health clinic, and establish a health file, from time to time tracking service! Purpose of the activity: Through the establishment of health records, the invisible collection of a large number of potential medical patient information. The collection of these data on the one hand ensures timely communication between the hospital and patients; on the other hand, it also gradually expands the influence of the hospital among these people, so that the hospital brand has been strongly spread! Activities carried out in the form of: The activities are organized by the Fukang Hospital, and the entire implementation of health clinic activities. The community as a unit, detailed to the target district, arranged for a good clinic time, organized by the community clinic objects or families (the process can also receive the site of the temporary participation in the object) to focus on the clinic. Fukang Hospital, as the organizer of public welfare activities, can make good communication with the community committee and determine the long-term docking support units. At the same time, one of the key elements of community management is to pay attention to the life and health of the community residents, which is the best resource of Fukang Hospital. Activity details: The successful implementation of this activity to have three key points: First, the early in the community in the densely populated areas of the momentum to promote, maximize the people to know and understand; Second, the content of the clinic's professionalism, practicality and effectiveness; Third, the site can be distributed some of the hospital logo printed on the site. In order to arouse the awareness of all people on the importance of sleep, in 20xx, the International Foundation for Mental Health and Neuroscience sponsored by the Global Sleep and Health Program initiated a global campaign, the first day of early spring every year - March 21 as the "World Sleep Day ". The focus of the campaign is to draw attention to the importance of sleep and the quality of sleep. " Purpose: Combined with the theme of the International Sleep Day, to publicize healthy sleep. 20xx International Sleep Day advocates attention to the sleep of the middle-aged and the elderly. According to the newspaper, the World Sleep Day is set on March 21 every year, because the first day of spring, the cycle of seasonal changes and the law of sleep alternating day and night are closely related to our daily life. According to a survey conducted by the World Health Organization on patients attending primary care in 14 countries, 27% of them were found to have sleep problems. In 20xx, a survey of sleep problems in six major cities in China: Shanghai, Beijing, Guangzhou, Nanjing, Tianjin and Hangzhou, found that China is higher than the world average, with insomnia symptoms reaching 40% to 60%, slightly higher than the international average. Insomnia has a significant negative impact on quality of life, but a significant number of patients are not reasonably diagnosed and treated. The activity strategy Through the public welfare in the name of the community, this is our advantage, through this activity can enhance the hospital's brand, improve the hospital's visibility. The main public welfare card, into each community, for the hospital's potential patients with the disease is particularly important. Three, clinic time March 21 (Wednesday) Four, clinic location Linfen community (Hualian Jibao Sheng Supermarket door) Five, publicity plan This is the first time in the history of the world that the Chinese people have been in the hospital. 1, "International Sleep Day" full-page publicity; 2, "Healthy Sleep" in the community 1,000 copies of the distribution of publicity and promotion; 3, the community health service center electronic screen scrolling publicity. Six, community introduction Linfen community has a total population of 61,000 people, of which 53,000 household population, non-household population of 0.8 million, covering an area of 2.02 square kilometers. Seven, the clinic process: The day of the clinic process 1, the hospital staff before 8 o'clock set up clinic supplies, including blood pressure meter, small gifts, promotional materials, etc., the staff in place; 2, the scene to distribute leaflets, and in a timely manner for the public who do not understand the clinic process, and our public welfare; 2, the site issued a leaflet, and timely for the public who do not understand the process of clinic, and our public welfare. Address, contact information, to facilitate future tracking and follow-up. Ai dental clinic for the cooperation of kindergarten children over the age of 3 to prepare a variety of forms of activities, so that children from now on to establish a correct sense of oral health care, to develop good habits of oral hygiene, and strive to be a "caries-free good children". Program 1: Children's zero-caries activities (parents can be invited to participate, classroom teachers to maintain the order of children, parents, Ai teeth dentist teaching children oral health knowledge, after the class to carry out pediatric dental health clinic activities, for each child to check the oral cavity, and in the name of the school district to issue a free children's dental caries welfare "children's fissure sealing, oral fluoride coating"). " These are the most important things you can do for your child's health.) First, the purpose of the children's zero-caries activities 1, for the annual new school children to carry out the theme of "healthy mouth, happy family" activities. The aim is to give full play to the advantages and role of the family, and to raise the awareness of family members of oral health care and the degree of concern for children's oral health and ability. 2, the cooperative school can invite children's parents to go to participate in the Ai teeth dentist according to the age of the children's characteristics of the composition of children's teeth, dental health care and other aspects of the children's knowledge to expand, so that children from childhood to develop a sense of care for the teeth, protection of the teeth, and to inform the parents of the children's oral health should be concerned about what aspects of the children's oral health. Second, the time of the children's zero-caries activities The cooperation of school districts to determine the time, can be carried out in multiple classes Third, the children's zero-caries activities in the form of organization 1, Ai Dental Dental through the website, window, large screen to parents to promote "Love Teeth Day". 2, each class according to the age characteristics of the children in the class, the children's "love teeth away from tooth decay" educational activities. 3. The dentist of Ai Dental examined each child's mouth and recorded the oral condition and precautions for the children, and gave them to the teacher to pass on to their parents, or the parents came to the scene to tell them directly. Division of labor and specific arrangements for each type of personnel 1, classroom teachers are responsible for publicity to parents. 2, the classroom teachers are responsible for the "zero caries program" educational activities. 3. Ai Dental is responsible for pediatric dental health knowledge lectures. 4. Ai Dental is responsible for the oral health examination of each child after the class. 5, the class activity photos, activities organized. 6, each class content summary. Activity purpose: In order to better carry out the Ganzhou Municipal Government's "send policy, send warmth, send services" work spirit, make full use of the hospital's medical technology advantages for the people to provide high-quality medical services, improve the local residents' health and self-care. In order to better implement the spirit of "send policy, send warmth, send service" of the municipal government of Ganzhou, make full use of the medical technology advantages of our hospital to provide high-quality medical services for the people, improve the health level of the local residents and self-care ability, according to the actual situation of the township of Longxiaxiang, to develop the 2012 xxxxxx the First Affiliated Hospital of the "send medicine to the countryside service" program, the details are as follows. Second, the activity time: June 3 (Lunar leap month 14) Third, the activity location: The unveiling ceremony in the township health center, the clinic activities in the township of Quannan Longxiang polder. Fourth, the flow of activities: 7:30 a.m. ---- medical team from Ganzhou, is expected to arrive at 9:20 9:30 a.m. ---- A ceremony was held at the Township Health Center to inaugurate the "Telemedicine Service Station" and present publicity materials on medical services. 10:00 a.m. - Free clinic in the township pueblo. 12:00 p.m. --- Lunch 2:00 p.m. ---- medical team to return p> ① In order to do a better job of reception and clinic services, please specify the following visitors: Participate in the "clinic" medical service personnel: With the medical team to come to the 'hospital leaders who? The opening ceremony speech leaders? Who are the publicity officers and other personnel? ② 9:30 a.m. in the township health center "telemedicine service station" unveiling ceremony and presentation of medical services promotional materials specific matters: Activity day will be arranged for the TV station tracking report publicity, county leaders and township leaders will participate in the unveiling ceremony, please do some of the following work to prepare: 1, the hospital leadership and the leadership of the hospital, and the publicity of the publicity of the publicity of the publicity of the publicity of the hospital. p> 1, the hospital leadership unveiling ceremony brief five-minute speech. 4, other publicity materials (content is not limited) and so on. ③ 10:00 a.m. in the township pike township held clinic activities specific matters: 1, the township health center to provide two nurses, blood pressure (blood pressure meter health center to provide). 2, the hospital volunteer doctors to prepare their own uniforms, stethoscopes, doctor's orders note. 3, arranged for a volunteer doctors on behalf of the preparation of a short interview with the TV station speech. 4, with the type of medicine: cold medicine, summer medicine, commonly used digestive system disease medicine, commonly used anti-hypertensive drugs, commonly used antibacterial and some other common clinical drugs. ④ morning clinic at the same time the hospital leadership to visit the remaining households: As the day of the clinic is when the dike, coupled with the morning of the hospital medical experts clinic, so the leadership of the morning visit to contact the probability of high, the later mainly by the three sent to the point of the team members of the xxx is responsible for a good visit to contact the household and do a good job of service work. 1, May 31, the day when the dike day, in front of the township government posted June 3 "Gannan Medical College First Affiliated Hospital to send medicine to the countryside activities" poster. 2. Arrange the village cadres to do a good job of publicity and notification of the clinic, and collect the village patients with difficult illnesses, and then inform the affiliated hospital team members. 3, June 3 before the clinic ready tables, stools, experts name plates, clinic activities publicity banner. 4. Arrange for two village cadres who can speak Mandarin, in case of miscommunication, the interpreter. 5, the day of the event to preside over the inauguration ceremony of the village leaders and a short speech. 6. Arrange for some village cadres to lead the leadership of the First Affiliated Hospital to visit the farmers on the morning of the clinic. 7, arrange for county leaders and television interviews and other matters. The name of the activity: Health three to the countryside activities - Aier Ophthalmology bright line. Time: July 28, 20xx Place: Ophthalmology Department, Red Cross Hospital, Wangkui County Specialist: Hou Qinying Purpose of the clinic: Development of patient resources in Wangkui area, create economic benefits, create brand awareness. Scope of activities: Wangkui County jurisdiction and the surrounding (within an hour's drive) area of towns and villages of all eye patients. Methods: Ms. Hou Qinying led the volunteer team to Wangkui to diagnose and treat patients with eye diseases. Patients with eye diseases are comprehensively diagnosed and screened, and patients with treatment needs are explained and diagnosed, and patients who are interested in coming to the hospital can take the hospital's vehicle back to the hospital that night to come to the hospital for treatment. Requirements for Participation: Anyone who is suffering from an eye disease and has a desire to regain their sight. Activity Brief: The total time of the activity from July 20 to July 28, through 9 days of ground propaganda, 5 days of television advertising campaigns official clinic activities held on July 28, 20xx; time 8:30 to 17:00. the day of the activity there is a clear intention of patients can be pulled directly back to the hospital for treatment. The first time I saw it, it was a very good one, and I think it was a very good one. Activity focus: 1, publicity. The first part: the publicity squad, the squad establishment of 7 people including a team leader, responsible for publicity in the region of the executive branch of public relations, a public relations; responsible for publicity in the region of the network of doctors public relations work, a bring a car driver; responsible for the publicity of the squad of the car, 4 leaflet distributor. The second part: television publicity, from our hospital out of the advertisement to put the case, by the Red Cross Hospital hospital funding and liaison. The third part: on-site publicity, including building advertising, banners, a pull treasure, guide signs, publicity lecturers and other parts of the composition, each part of the elements through the time sorted successive combinations, in order to achieve the best publicity effect. The fourth part: on-site diagnosis and treatment publicity, executor: diagnosis and treatment team; the link is the most direct, the most able to see the benefits of the link, determines the final effect of this activity. 2, diagnosis and treatment. The first part: the reception process: guide - organizational explanation - screening - expert diagnosis and treatment - key patient education - directly pull back to our hospital The second part: diagnostic and treatment equipment; our hospital has its own slit lamp, fundoscopy. 3. Logistics. The first part: the propaganda team logistics; by the network group is responsible for; a variety of consumables such as propaganda products printed in Ha, must be on time in place, publicity vehicles rented in the local. The second part: the medical squad logistics; by the director of Hu is responsible for and led by the team and prepared, bring our hospital slit lamp (marketing department), funduscope, the vehicle to use our hospital's Ford Transit. Publicity clinic sent a friend's copywriting 6 A, the background of the activities The arrival of spring, the community residents go out to increase, at the same time the spring is also a period of high incidence of disease, through the formation of the team, the establishment of clinic as well as the community lectures mode, to ensure that the number of patients to the hospital physical examination every day, to publicize a positive image of the public welfare of medical care, and at the same time to drive the Zhengzhou Dexin Hospital of Traditional Chinese Medicine The increase in the number of internal medicine, pain therapy and other departments and hospitalized patients, as well as the effective promotion of breast, gynecology and other departments, to enhance the visibility of the specialty, to promote the development of the reputation of the specialty. Second, the purpose of the activity Ground marketing, directly into the terminal, through the clinic, publicity and other activities, so that the hospital's experts, technology, environment, services, affordable, public welfare concepts deep into the surrounding community, to enhance the overall influence of the hospital, and at the same time, through the clinic to increase the number of hospital patients, enhance the popularity of the exhibitors to pull the hospital benefit The company's mission is to provide the best possible service to its customers. Third, marketing strategy In the name of the higher health department requirements and calls and public welfare for the people into the community, through the charity clinic to enhance the hospital's brand, improve the hospital's visibility. The main public welfare card, into each community, for the hospital's potential patients with the disease terminal ground marketing. Fourth, clinic content: 1, to carry out clinic work: initial screening, diagnosis and general treatment, popularization of medical knowledge and health knowledge, medical and surgical common diseases, chronic diseases of the consultation, to guide the masses of scientific medical care, advocating a healthy lifestyle, and at the same time, effective collection of information about the patient, the use of on-site consultation and secondary return visit to increase the The company's website has been updated with the latest news and information on the company's website. 2, to carry out health lectures: held for the general public of the health lectures, the organization of experts in various disciplines to the community health lectures, to enhance the people's health awareness, grasp the practical knowledge of healthy living and specialist knowledge of disease prevention, to cultivate the correct concept of medical care, to promote the trust of the hospital and increase the number of visits. Sixth, the form of publicity 1, a week in advance to the community publicity, including banners, posters, issued leaflets or notices 2, coordination of community volunteers to carry out the preliminary publicity, focusing on highlighting the specific time and location of the clinic; seventh, the process of clinic
World Sleep Day is a global campaign to promote the importance of sleep and the quality of sleep, and is held on the first day of spring every year because the cyclical nature of the seasons and the diurnal nature of sleep are closely related to our daily lives.
1, the exhibiting hospital staff before 8:00 p.m. set up clinic supplies, including blood pressure meter, small gifts, display racks, promotional materials, etc., the staff in place; 2, the scene to distribute leaflets, and in a timely manner for the public who do not understand the process of clinic, and our public welfare;
3, selected individual patients with serious illnesses recovered from the present, explaining patients'
VIII. strong>
1, the field service personnel statistics on the day of the physical examination of personnel, patient information, make a good record, the establishment of a patient information database;
2, by the return visit personnel to call back to visit, exactly to understand the intention of the patient's condition, and strive to use the true feelings of the patient to impress patients to the hospital;
3, so that the patient voluntarily, comfortable with the clinic, and at the same time, should be timely and the patient's communication of the recent The hospital activities, including surgery preferential policies;
Nine, the activities of the material
1, exhibition racks:
(1) the hospital introduction;
(2) expert display
(3) technology and equipment display
(4) medical insurance policy
(5) environmental Display
(6) Internal medicine, traditional Chinese medicine characteristics of the display
2, paper and other promotional materials
(1) the hospital overall publicity folders: the contents of the hospital, experts, technology and equipment, health insurance and agricultural cooperation policy, the hospital environment;
(2) appointment booking form (duplicated and has been produced)
(3) departmental discount card, Warm water bag
(4) WeChat QR code engraving
(5) Banner
(6) Doctor's business card
3. Other
(1), 2 tables
(2), 8 benches
(3), table cards, badges for the volunteers
(4), 1 vehicle
(5), nurse's uniform
(6), a car, a car, a car, a car, a car, a car. p> (5), nurse uniforms, ribbons
Ten, the people policy
1, the day of the clinic need to hospital patients enjoy free transportation services, free registration fee (according to the patient's age and other actual situation can be reasonably controlled by the consulting doctor).
2, the consulting doctor bill, with a single to the hospital free of expert registration fees.
3, need to be hospitalized for surgical treatment, priority arrangements for beds;
4, free to enjoy the Chinese medicine physical therapy once (acupuncture, moxibustion, cupping, red light choose one).
5, holiday activities during the hospital operation according to the actual implementation of the development of preferential policies. (Special period preferential policy)
eleven, the effect of the assessment
1, the scale of the clinic: according to the different communities to assess the scale of the general number of people shall not be less than 20 people;
2, clinic to stay in the number of electricity is not less than 15 people.
3, the second return visit to all stay electricity patients
4, the pre-programmed appointment rate of 1/10; to clinic rate: 1/20;
publicity clinic sent friends copy 7In accordance with the hospital's "doctors help patients" activities, the implementation of the spirit of the relevant documents, in order to help the majority of the county's public patient In order to help the masses of patients in the county to create a "harmonious, healthy, warm" beautiful home, in response to the reform of the national medical and health system, the leadership of the hospital led by the relevant departments to carry out the county-wide hospital clinic activities, services to the masses, publicize the hospital's preferential policies of health care reform, knowledge of the New Agricultural Cooperative, and popularization of relevant knowledge of health care and prevention of disease.
Theme of the activity:
Carrying out rural clinic activities, send health services to the side
First, the purpose of the activity:
Taking the opportunity of the "doctor to help patients" activities. To carry out to the general public patients to publicize health knowledge, new policies on health care reform, to provide medical treatment and other related diagnostic services, so that the general public to understand the health knowledge, close to the enjoyment of expert diagnostic and treatment services affordable. Through the free clinic, a large number of potential medical patients' data were collected invisibly. The collection of these data on the one hand ensures timely communication between the hospital and the patients; on the other hand, it also gradually expands the influence of the hospital among these people, so that the hospital brand has been strongly spread.
The activity organizer:
Huanxian People's Hospital
The activity object:
The whole county people.
Fourth, the activity time:
20xx April 20 onwards
Fifth, the activities of the steps:
(1) the preparation stage:
1, in accordance with the implementation of the hospital "doctors to help the patients
2, ready for the activities of the relevant items (tables, chairs, banners hanging position, pre-event publicity, etc.).
3, the hospital office to determine the preparation of free medical examination activities site. Participants in the rural clinic in the farmers' market along the street issued leaflets, pamphlets to guide the masses to participate in the clinic activities.
(2), the implementation stage:
1, in accordance with the determination of the clinic time (schedule), in the day of the clinic our hospital organization staff to complete the activities of the site layout (including the activities of the tables and chairs layout, hanging banners, display racks placed), to create a warm atmosphere of diagnosis and treatment services.
2, by the leadership of the sub-package organization to arrange their own area of the clinic work.
3, orderly organization of the masses for physical examination, the implementation of diagnostic and treatment services.
4, to participate in the free clinic activities of the masses to the distribution of health care, disease prevention and control of health manuals and other promotional materials.
5, end
Six, the expected difficulties and solutions:
Problem 1: the activities may happen to be in the rainy days, resulting in the venue is not suitable, as well as the masses of travel inconvenience.
Solution: start the plan, rainy weather to change the time, another arrangement to notify the masses to come to participate in the clinic.
Problem 2: The event site may be very crowded and chaotic
Solution: Provide some chairs for the elderly to sit, and organize enough people to maintain the site order.
VII, the required materials:
publicity banners, flyers, pamphlets, display racks, patient statistical forms, medical equipment, quill, cups, pure water, pens, registration books, "doctors to help patients" work log, poor patient data sheet, The company's website is a good source of information about the company's products and services, and the company's website.