On March 18, American car companies such as General Motors, Fiat Chrysler and Ford announced the closure of their car factories in North America. Volkswagen, Daimler and BMW also announced that they will close their European production plants.
On April 3rd, eight Japanese car companies, including Toyota, Nissan, Honda, Mazda, Suzuki, Subaru, Mitsubishi and Daihatsu, announced the suspension of production, and the longest suspension time was extended to April 15. The reason for the suspension of production is the decline in global demand affected by the epidemic.
The shutdown of many automobile factories has also delayed the delivery of many new models. For example, after Audi's factory in Brussels announced a temporary suspension of production due to supply chain reasons, the production of its pure electric vehicle system e-tron can only be suspended; In addition, SEAT, a brand that plans to enter the domestic market this year, was also forced to postpone because of the epidemic.
Not only have many overseas auto companies announced the suspension of production, but many well-known auto shows expected to be held this year, including Beijing Auto Show, new york Auto Show, Geneva Auto Show, north american auto show Auto Show and Paris Auto Show, have also been postponed or even cancelled due to the epidemic.
However, under the circumstance that a number of overseas car companies announced the temporary suspension of production, with the domestic epidemic getting better and better, many domestic car companies or upstream and downstream supply chain factories ushered in a "return to work tide".
As early as February 10, Geely, Great Wall, BYD and other three major domestic brands have officially resumed work, and their production capacity is rapidly recovering to the pre-epidemic level. According to the relevant data in the press conference of the State Council Joint Prevention and Control Mechanism, as of March 30th, the overall operating rate of automobile enterprises has increased from 60% to 97%. In terms of related auto companies, BYD's overall return to work rate is over 90%, and Geely's return to work rate is as high as 98.4%.
Not only automakers, but also upstream and downstream supply chain enterprises of auto parts, including Hubei Province, are gradually resuming production. As one of the important provinces in China's automobile manufacturing center, there are many large-scale automobile parts suppliers' factories in Hubei Province, such as Bosch, Delphi and Sheng Jun Electronics, and these major supply chain factories have also announced the resumption of production recently.
In this context, it is an opportunity for domestic automobile brands to catch up with the pace of foreign automobile enterprises.
In recent years, the progress of domestic cars in technology, design, innovation and brand building can be said to be remarkable, especially in the field of new energy vehicles. Many domestic car companies such as BYD, Geely, Weilai and Tucki have become the mainstay of the domestic new energy vehicle consumption market.
After the outbreak, considering the risk of commuting by public transport such as subway and bus, and the inconvenience of other means of transport such as bicycles and electric cars, consumers' demand for automobile products will greatly increase. Domestic automobile brands, which can ensure timely delivery of production capacity, have made great progress in technical performance and appearance in recent years, and have made great contributions to financial donations and material support for the "war epidemic" during the epidemic period, and are likely to become consumers' first choice.
In addition, it is worth noting that recently, including the central government and local governments, a number of welfare policies have been introduced to stimulate automobile consumption and purchase new energy vehicles, which will definitely be a great help to domestic automobile brands.
Under these factors, domestic automobile brands will usher in a brand-new spring.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.