A quality summary should have written content, so it should at least include the following points:
1. Sales situation and experience this month;
2. Problems found in sales;
3. Goals and plans for next month.
Of course, it is best to have comments and suggestions on the future development of the store.
Two, pay attention to the following points at any time in the process of writing the report:
1. Speak with facts and data and summarize objectively; Avoid empty talk and boasting;
2. There are both achievements and problems, and the root causes of the problems should be analyzed;
3. Goals and plans should be broken down and implemented, and there should be concrete and feasible methods.
Put forward opinions and suggestions, don't complain and find fault blindly, the purpose is to improve.
Sales data analysis. Speaking with scientific and accurate data is well-founded, concise, true and effective, and demonstrates the ability to "seize market opportunities with scientific data".
1) Overall data analysis: As the store manager, you should use this data analysis to reflect your overall thinking and management of the "big area" (with sales comparison data with competitive brands).
2) provincial data analysis: the data analysis of provinces and cities can reflect your understanding of the market and sales situation in various regions and markets (there are comparative data with the sales of competitive brands).
3) Brand and category data analysis: Through brand and category data analysis, we can know the sales ratio, market share, input-output ratio and so on of each brand and category.
4) terminal sales data analysis: speaking with retail market data can reflect your understanding of the sales and operation of each terminal (with sales comparison data with competitive brands).