Microsoft is the highest financial and high-tech power, the development of a variety of businesses to consolidate global dominance, Bill Gates has been sitting on the "world's richest man" for many years.
Additionally, I'd like to recommend another good article:
WDU Entrepreneurship Explained (Marketing Plan)
Today I'm going to talk about something that's going to be very, very important to the future of all of us. I don't know if you realize that we have moved from an industrialized age to an information age. It is because of this shift that it will have a big impact on our lives. From 1989 to now in the United States there have been 36 million jobs have disappeared, and many industries have disappeared forever. With the continuous development of science and technology. This phenomenon has affected many countries in the world, in China we see a lot of large-scale enterprises have been reduced. Many people have been laid off and lost their jobs. According to media forecasts in 2004, China will have 16 million people laid off, and with China's accession to the WTO, foreign companies have entered the Chinese market, will set off a new round of mergers and acquisitions, between which there will be more people facing the problem of layoffs. There is no need to complain about this, this is actually a manifestation of social development and progress. A report by the world's largest news organization, CNN, said, "In the 21st century, mankind will be in a society with no fixed occupation." That means everyone here today, whether you are a wage earner or a boss. If you still think that your existing occupation or business can remain unchanged for life, that would be a very dangerous and unrealistic idea, as futurists predict that the vast majority of existing human occupations will remain unchanged for the rest of our lives. The vast majority of existing human occupations will disappear forever on this earth in another 20 years. Unemployment and bankruptcy will become one of the most fashionable terms of the twenty-first century.
Whenever history undergoes such a major change. It is a sign that old opportunities are disappearing. At the same time, it is also a sign that new opportunities are arising. Only those with foresight can grasp these opportunities to success.
When mankind from the age of industrialization into the age of information technology, the United States also felt a strong pressure. The president went to ask an economist in the United States, an economist called Dr. Biltz. It is the senior adviser to the two-term president of the United States, the president asked him two questions: from industrialization to the information age of the transformation of the United States and even the whole world will have what kind of impact, this is the first question, the second question, it would like to ask the wealth of mankind in the end where it is hidden? It asked Dr. Biltz to study this and then write a report. As a basis for the U.S. government's major economic decisions in the future, Dr. Biltz, after a period of study, wrote a report to the U.S. government, which has now been released to the public. Today I will briefly introduce the main content of this report, the purpose is to let you have an understanding of the future economic development.
It is written in this report that at the beginning of the human race, 200 years ago, mankind was in an agrarian age, and whoever owned the land in that age owned the wealth, so the landowners were the richest people at that time. Later, with the invention of Watt's steam engine, mankind entered the industrialized era, when whoever owned the machines and resources (such as coal, oil, gold, etc.) owned the wealth.
And then, as technology continued to develop and productivity continued to improve, the age of big industry came, plagued by large manufacturers to move forward, one of the main reasons is that it is not good sales of products, goods backlog. That is, large manufacturers produce products can not be sold, in order to solve this problem, the formation of a large manufacturer and supporting the circulation of the link. Manufacturers have to sell their products to large agents, and then the agents sell these products to wholesalers, and then the wholesalers sell these products to retailers, and then the retailers sell these products to consumers, and the emergence of this distribution chain is the beginning of the real sense of the market economy. Biltz found in the study, just have this circulation link when the distribution of human wealth is relatively fair, it gave an example to daily necessities as an example of general manufacturers 50 yuan factory products, through these intermediate links to reach the hands of consumers will generally be sold to 100 yuan, that is to say, the intermediate links left about 50%, and to the twentieth century, from the 1950s to the 1960s, with the development of the chemical industry, especially the plastics industry, this is the beginning of the market economy in the true sense of the word. In the 1950s and 1960s, with the development of the chemical industry, especially the plastics industry, the cost of this drastically reduced, about the past 50 yuan factory products are now down to about 20 yuan, and through the intermediary to reach the hands of consumers, the price has not fallen? In fact, the price is getting higher and higher. The reason is that there are more and more intermediate links. Their appetite is getting bigger and bigger, and they want to renovate more luxurious commercial buildings and increase more commercial space. And with this increasingly fierce competition, a new industry has emerged, the advertising industry has emerged, many companies have to advertise on TV stations and so on, many companies even accounted for 30% of the total sales of the advertising costs that year. However, the increase in advertising costs on the improvement of product quality has no relationship, no relationship at all, it only has a relationship with the sales of the product, the second increase in advertising costs to be added to who? It must be added to the consumers, and these are the reasons why we buy things more and more expensive. At this time there is a very smart businessman in the United States, it has been studied after the implementation of a new marketing approach, it pulls the manufacturer's products directly to its retail stores, not through the agency and wholesale two links, and then by it directly to the consumer products, and concessions of 3% to 12% of the consumer, the consumer gets the benefit of a flock of its stores to buy goods. It is such a small change, in just a few years into the world's richest man, he is Mr. Walton, its business name is called Wal-Mart, which is the founder of the world's warehouse-type chain stores.
Dr. Biltz's research here, it has three surprising discoveries, it said that throughout the agricultural era, including the early industrial era of human wealth is tangible, and to the industrial era with the creation of large circulation links, human wealth has been transferred from tangible assets to intangible assets, that is, who owns the intermediate links who owns the world's wealth. The people who own the intermediary link have the world's wealth. By this time, the people who open factories and the people who farm the land have not made much money, which is why people in China and even all over the world have gone crazy to do business. It is because whoever owns the circulation link, who owns the world's wealth.
Biltz in further research found and put forward a second famous point of view is that the consumer creates the wealth of mankind, what is the meaning of this sentence? It says that each of us in order to survive have to go to the store to buy goods, especially daily necessities, when you give your money to it is the same as your labor passed on to it, and so you buy things you will find that your money is getting less and less, so that you have to work hard to make money, and then go to consume, and then work, and then consume. And so on and so on. This is how the consumers of the world create wealth.
The third result of Dr. Biltz's research says that consumers create the wealth of mankind, but consumers rarely have the opportunity to participate in the distribution of the world's goods. Can the average consumer become a retailer, a wholesaler, an agent, a manufacturer? It is not that there is no chance at all, but there are some people who can get the chance, but why can't the vast majority of people enter the door of the world's property distribution? There are two reasons: one is that the vast majority of the world's consumers lack of capital, that is, there is no opening money, no experience, no education, etc., so that they can not start a personal business, the average consumer can not start a personal business, the second reason, even if there is a capital, you but now put down no one to ensure that you next year at this time you can earn back how much money. That's the market risk, so people are afraid to take that risk, so the vast majority of the world's consumers are kept out of the world's wealth distribution.
It was at this time that Dr. Biltz was surprised to find that in 1959 there was such a company in the United States, which did not need any intermediary links and worked directly with consumers, relying on consumer word-of-mouth to promote its high-quality products, and in order to repay the consumers, the company committed to allocating a portion of the company's winnings to the consumers who had such a cooperative relationship and to develop a scientific A scientific bonus system for more work and more pay. This type of marketing is called direct marketing, or direct selling for short. It gives many ordinary people the opportunity to participate in the distribution of the world's wealth. However, after mankind entered the information age from industrialization, with the emergence of the Internet, Bill Gates and Dell and other people put forward a newer way of marketing, which is "mouse-to-mouse", that is, a company to do a website on the Internet and then tell everyone what products I have, how much money to sell, and what kind of quality it is, and then you check on the computer. quality, and then you check on the computer, if you like you press YES, it said to give money you said YES, it asked how much your account, you tell it is how much how much, you give it the money, it will give you the goods, but also does not go through any intermediate links, and even do not need to go through the consumers to do this business, Dell and Bill Gates's idea is that the consumer you directly with me, you give others say I do not give You money, all the people directly on the Internet to check on the line, which is called "0" friction theory, he knows as long as you add a link will be added to the friction, there will be money to the outside world, this kind of marketing method is called e-commerce. When this concept was put forward in a few years ago, the world's e-commerce on the rise. Any do this kind of company as long as a little bit of fame as long as a listing, its stock in the night will rise ten times, a hundred times, in a very short period of time can rise to a few hundred times, the world is crazy feeling all the traditional marketing methods are all finished. Then they thought that within a year or two, the era of full-scale e-commerce had arrived, but after a few years they realized that it would not work and could not be pushed down. Then a lot of companies went bankrupt, some people call it a bubble, not true, this way will become a mainstream of human society sales, but it needs to have a growth time, and a complete a process, not because of just a car carriage disappeared in human society, e-commerce must ultimately be a direction.
Today, we are here to **** together to explore a business, WDU distance education and e-commerce.
We first understand the company: WDU is an international company that provides comprehensive Internet (Internet) education services for people around the world, and its main products are large-scale integrated educational websites, web space, related web applications and the company's e-commerce business. Internet companies are very young, WDU was founded in the end of 2000, its predecessor is WDU American online education company and Shilling management consultants. The two companies announced the merger on December 1, 2000, the establishment of WDU Inc. WDU America Online Education Company, founded in 1997 by Professor Aldo of Stanford University, is mainly engaged in Internet online education, youth education, synchronous education for school students, after more than four years of operation, in the United States, the response is very enthusiastic, in 99 years by the U.S. Department of Education was awarded the In 1999, it was honored by the U.S. Department of Education with the title of "Unit with Outstanding Contributions". Hillwood Management Consultants, founded in 1995 in Silicon Valley, provides financing, internal management and marketing strategy services to high-tech companies in Silicon Valley. Due to the excellent performance of Hillwood, in August 2000, it won the management right of the Tulip Investment Foundation of the United States with 500 million dollars. WDU USA Online Education and Shilling Management Consultants have joined forces, with WDU USA Online Education responsible for website content development and maintenance, and Shilling Management Consultants responsible for global business planning and promotion.
Mr. Selin, the president of the company, has a PhD in management and a master's degree in marketing from Stanford University, and has worked as a senior consultant for Pioneer Investment Management, a senior consultant for Bank of America (San Francisco), and a senior consultant for Intel Corporation's marketing center (California, U.S.A.).
So what's on this site? The company's products are intangible products, belonging to the tools or educational products, there are four platforms: the first platform: comprehensive education platform: there are early childhood education, computer education, English education, French education, primary and secondary synchronized education, parent school, adult education, elderly education and other twelve educational content; the second platform Webspace platform: there are beginner, intermediate and high level of the three levels of foolproof web page online production system, another Gift can do five hundred pages of web pages of forty megabytes of permanent web space, the user can have an independent web site of their own, the user can build their own homes on the Internet anytime, anywhere. The third platform: e-commerce platform, you can publish supply and demand information, corporate booths, article publishing system to give you a stage to show yourself; the fourth platform: joint revenue platform, is the company sent to members of a Web site, set up by the company: registration system, consulting system, training system, management system and so on. The company's default as long as the registered users enjoy the right to publicize the company's products to receive bonuses, willing to share to tell others completely by personal will. If the user is willing, the website can be provided to others to browse, visitors through the Internet to understand the site and the company, you can trade with the company to rent the company's distance learning and web space. But the computer will automatically record the transaction program, the company in accordance with the records of regular incentives to members.
The marketing strategy launched by the company is the famous marketing guru Beck. The marketing strategy introduced by the company is the same as that of the famous marketing guru Baker Haggis, "The Story of the Pipeline", and the famous economics doctor Bill Quinn, "Producing Consumer Power". Dr. Bill Quinn's "Producing Consumer Power," the company's marketing strategy is "e-recommendation marketing," also known as e-complex. It is the perfect combination of traditional direct marketing and pure e-commerce, making up for the shortcomings of each. As Baker & Hargis predicted Haggis predicted, "Referral marketing (direct marketing) has enjoyed explosive growth over the past 50 years, but it pales in comparison to the future growth of electronic referral marketing." Let's take a few minutes to analyze how the computer automatically records the transactions and how the company regularly rewards its members according to the records: worldede's current main business revenue is the rent of the website for registered users (of course, in the future, more revenue will come from e-commerce revenue). Users can only rent the site to learn, do their own personal or company website, just as a simple user, because as a user is already too much value for money. If you think the product is so good and worthwhile, you may not be able to help sharing the site with your friends out of the human instinct to share. The company stipulates that each member can only have a maximum of two zones, one left and one right, and as long as you promote one set of courses in each of your left and right zones, you will be eligible for the company bonus. Promote two sets of courses to members, the company will commission the old users to train new users to master the "four will": 1, learn to browse the Internet (ingesting information) 2, learn to send and receive e-mails (exchange of information) 3, learn to create a Web site (release of information) 4, learn to trade online (the use of information)
So, how does the company give out collar bonuses? There are two kinds of bonuses:
The first kind: coaching bonuses. When you teach others to learn the computer "four will" when you are equivalent to a computer school teacher, you teach each new user the company issued 200 yuan of counseling bonus.
The second type: team bonus. The company divided your team's performance into left and right two areas, the left area plus the right area of every 9 registered users, that is, the company's computers receive 9 copies of the site rent, will produce a bonus of 600 yuan to you.
Speaking of which, many people say 9 sets of courses 9 registered users is too difficult, because everyone has their own job, not necessarily have time to give so many friends, even if they speak, but not necessarily everyone accepts, but the generation of 9 sets of courses is not as we think must be personally promoted, users have three sources:
1, from the upper area under the spillover to the user below you is also counted as your performance: many people do not understand, think it is impossible, never below to the top of the dry, how will the performance above belongs to the lower zone of reason? Because, the company stipulates that each user can only have a maximum of a left area a right area, if those who are ranked above the two districts have registered users, he then introduced new friends, can only be queued down in order to become the user below you, the company's computer program management, based on the time of registration to determine the order of precedence, the computer only recognizes the time does not recognize the person, to ensure fairness, listening to the lesson today and tomorrow listening to the lesson of the person is the difference between one day, at the same time listening to the lesson also depends on who will be able to listen to the lesson, but also to listen to the lesson is not a good idea. Difference, at the same time listening to the class also depends on who has to respond quickly, because the company in the world only a large system, relying on computer programs to manage, others may become your performance, you may also become someone else's performance.
2, their own personal promotion: 9 users 600 +200 yuan / person (coaching bonus)
3, you promote the user automatically duplicate multiplier: as long as you are serious about the new user to teach the "four will", everyone may go to share the promotion, the resulting new users of course, also belong to your performance.
Talking about here, many people do not understand, either directly or indirectly promote their own courses, as long as 9 copies of the site rent of 600 yuan, how to have so many bonuses allocated? In fact, the reason is very simple, an analogy is good to understand.
If you do traditional business, if you go to sell tea cups, into the 100 tea cups, each tea cups 1 yuan of capital, 100 yuan of capital, the tea cups sold to 100 customers, each tea cups sold for two dollars, a total of **** sold 200 yuan of turnover, how much profit is it? 100 yuan, doubled the earnings, feel good, this is a traditional business. Well, now we do not want to do traditional business, the competition is too fierce, we come to promote this set of courses. WDU company course is comparable to 1 yuan of capital, then, start promoting, not to promote, only promote 100 sets, each set also sell two dollars, then, the same 200 yuan turnover, profit earned how much? 199 yuan! Why? Because the company made a very good set of courses exist on the server, each member from a different computer to see the same set of courses, each member willingly pay 2 dollars, because you want to see what you want to learn to achieve, value for money, the realization of the use of value, but in the traditional business, you don't give each person a cup of tea, people will not give you 2 dollars, because they do not get what they want to get. One is a profit, one is a profit, this is the huge difference between traditional business and the new form of economy! Understand this reasoning, a lot of things will understand, why the former CCTV program host Yang Lan in hosting the "Great Variety Show" so red when he resigned to study in the United States, a lot of people do not understand, after she returned from her studies, not to continue to do the old business but with his husband Wu Zheng opened the Sunshine Culture Communication Company, engaged in the information industry, because she understands what the industry's most promising and most lucrative. Why the Chinese richest man Li Ka-shing's son Richard Li overnight earned his father's life to earn money, because his father was 17 years old began to sell plastic flowers, do real estate, and Richard Li in the information industry. This is the different profit margins of different industries. In today's economic parlance, information products are "re-sellable," so they make a huge profit, so the company has enough profit to distribute.
Possibly, many people will ask, this bonus system, the lower area can not exceed the upper area? Many people are concerned about this issue.
Can exceed: the company stipulates that the number of users in each household around the two areas of the ratio can not be less than 9 1/3, that is, to comply with the (3 to 6) (6 to 3) (4 to 5) (5 to 4) any one of the four ratios, if you try to share with others, hand in hand to teach the next area of the user, non-stop tutoring and help, the development of your two areas of balance, you may be a bonus every week! (weekly salary system), but your upper zone users if you do not do, not in line with the balance of the ratio, he can not receive a penny, as long as the ability to go beyond, in line with the fairness.
Talking about here, some very smart people will think of a problem: according to the regulations, as long as the production of nine site rent, the upper area of the user has a bonus, at first okay, but if after a period of time has been developed to 10,000 generations, then in 10,000 generations of the lower generation of nine site rent, the upper area of 10,000 generations of teachers have bonuses, which has so much money to share to so much on the district it? Then the system collapses? Indeed is, the company in addition to the requirements of the two districts development to maintain a basic balance of 1 to 2, the company used actuarial science to project out, at most take out 70% of the profit distribution, on the provisions of each member of the bonus up to 200,000/week, less than 200,000 unlimited to 200,000 capped, each week at least and at most on the 200,000.
Some people are happy and some are not, why?
Those who are happy say that this system is too fair, because there is a cap, which means that you and the teacher's final income is the same, like climbing Mount Tai, no matter how early or late the final journey is the same, because there is a mountain top.
(1) there is a cap (2) can be exceeded, these two points constitute the greatest fairness.
After reading the company's website and then understanding the marketing system, you will find that the most amazing thing about this company is its overall creativity, the fact that it has only seized the trend of the information age to provide highly competitive products, and the fact that it has utilized an advanced direct marketing model and a fair bonus system to provide the general public with an opportunity to learn how to surf the web in advance and a very fair platform for home-based business.
In fact, WDU company is very smart, first of all, the distance education content on the website, not only let people rent the beginning of the Internet can enjoy a lot of services, but also with a "once registered, lifelong use of" way to quickly lock the registered users, occupation of the education industry, stabilized the young generation of customers, catering to the "hope for a child, hope for a child, hope for a child to be able to get a good job," the company said. "Parents who want their children to become dragons and their daughters to become phoenixes have helped the Chinese government to do a great thing to improve the quality of all people. This is just an entry point, a smart way to rapidly expand and accumulate the number of users. The real show is behind: in the accumulation of a certain number of registered users, the opening of online supermarkets, the opening of distribution service centers around the world, waving the flag of the revolution in the field of distribution, the occupation of the distribution field of the market, and then launched: the American university education, advertising, computer hardware and software, the global supply of Internet services, IT products and services, travel and insurance, and so on, many of the subsequent products this is a big deal! By the way: when your group has accumulated a huge end-consumer group, they consume these many follow-up products and services, the company has a sizable bonus directly back to your bank account, which is WDU's largest business, but also the most important source of income for you in the future. Imagine, if the e-commerce site simply provides an online supermarket platform, and the distribution service center (which requires a lot of money and a huge number of end users) has not been opened, who will go to rent your site? If the site does not have a large number of consumer groups, how can factories be assured of cooperation with your site? Therefore, do not think that WDU is a pure distance education company, do not compare it with the pure education site, it is an e-commerce site, is a smart strategy, far-sighted and sound e-commerce company. Called "Global Distance Education Network" also let many people look at the wrong eye, or in order to adapt to the climate of this large market in China and the Pipa half-hidden face, perhaps to be the appropriate time to reveal the true colors of the mountain. If the initial too ostentatious, may be a big tree to attract the wind, will also lead to too much competition with the wind. These need to be careful taste. Don't be blinded by the words, "Global Distance Education Network" this name has a meaning that is not generally understood, she educated us how to be a smart consumer, how to consumer identity through word of mouth sharing into the material rich and spirit of the rich and equipped with the new mankind.
So we get a platform to build a pipeline of wealth: you partner with wodunet.net, a robust e-commerce company. Our role is to talk - you recommend the company's website to your friend, who registers himself online, pays, and gets a website of his own. Global Education Sites automatically records your referrals and pays you a commission.Wodunet.net Global Education Sites' role is to take care of the technology - they take care of providing the website, handling credit cards and finances, and providing 24-hour technical support and service, so that the company gets loyal repeat shoppers. So the company solves its biggest problem - lack of loyal customers - and you build a pipeline of ongoing hereditary income. We spoke, they took care of the technology, and it was simple - so wonderfully simple! We get paid to do what we already do every day - speak to people, and you get paid for helping people cut through the clutter of the internet to spend. How much can you get paid back from e-complex plumbing? That's up to you; the more people in your referral base, the greater your return.
Based on WDU's operation in China for a little more than three years, as long as you are willing to pay and learn, the average person can be in success in about one to two years! In the days to come, the world's large companies are no longer looking for large agents, wholesalers and retailers to work with, manufacturers will work directly with every family and consumer, this will be a trend. WDU's high-tech and powerful companies, network marketing and high-touch, e-commerce and logistics and distribution chain is the concentrated and perfect embodiment of this megatrend.
To devote ourselves to WDU business, to be associated with WDU, we only grasp the general trend of social and economic development, so that we can be invincible in the future social competition. For some people, WDU may not be the ideal platform for their career, but all our dreams in life can be realized through the tool of WDU as a fulcrum.
1, freedom and security; in the WDU business, in this emerging, the market is close to the blank business platform, you have full freedom of development space, you want to do how big can be how big, you use two years of time and the company's cooperation, after the success of your own development of the market for the lifelong beneficiaries, in fact, you wait for you to use your development of the market as the capital to become a shareholder of the company, to enjoy financial freedom together with personal freedom. You are actually using the market you developed as capital to become a shareholder of the company, enjoying financial freedom along with personal freedom. When you have made a name for yourself, you can consider early retirement, do what needs to be done, and then you can do what you like to do after you retire.
2, ability to enhance: enough ability is a major capital of our life, in fact, in the direct selling and e-commerce industry, everyone's biggest gain is to understand themselves.WDU business to do the more successful, the potential will be more digging, in this business, you want to become a master, you will get the ability to open up the market, the organization of the team's ability to train the user's ability, and, of course, will have the The background of performance. Individual ability will be fully enhanced, and develop the habit of success, this training has the qualities of a successful leader, will allow you to later career, life is flourishing.
3. Wealth: not only material, but also spiritual.
4, mentors and friends: early friends do WDU may be money is very important, but with the success of the arrival of the later accompanied by wealth and a group of friends who can be with the rain with the boat, in times of trouble with the ****, and you will also be "no worries about the road ahead, the world, who does not know the king." In fact, in life, you give time to what people, you will become what people. If you find that you are the wealthiest and wisest in your circle of friends, don't be happy yet, your life may be going downhill. If you find that in your circle of friends, they are all richer and wiser than you, don't be discouraged, your life may be about to go up. For example, you have three good friends: Bill? Gates, Li Jiacheng, Zhang Ruimin, then you must not be an ordinary salaryman either. If you have three good friends, they are good gamblers, they often tell you three short of one, the fourth should be you. The friends who go to the special WDU business are those who are ahead of their time in terms of confidence and advanced business concepts, and they are all likely to be up-to-date with the latest information.
5, sense of accomplishment: when you introduce WDU to your friends and help them do success, you will become their hearts and minds of the nobleman and his respect and gratitude; when you WDU business success, your success experience becomes the wealth of all, you will continue to be invited to guide the training, wherever you go, there will be flowers and applause, you live a kind of star life under the shadow of the lamp.
6, self-improvement and sublimation of personality: WDU business success, but also you continue to self-improvement process, the more successful you are in this industry, the more mature personal charisma, you can use your success to help more people to succeed, and to do more philanthropy to give back to society.
7, fulfill your dream of being a boss. Love will win the era has passed, rely on personal struggle is to appear so pale and powerless, and now a person wants to be a big success, only by the organization network to multiply the wealth of the South. You in the WDU business, you are and a steady success of the international enterprise in cooperation, WDU company is responsible for website maintenance, development and planning, you are responsible for sharing the promotion of the site, the beginning, your team may be small, but to do a certain degree of success, the size of your user network is very large, of course, you are the development of their own permanent beneficiaries of this market, the company recognizes the work and labor you pay. Friends, in the 21st century we have to repeat three important things: learning, change, entrepreneurship! And the real change begins with a realization that there is a black child in the United States, one day, ran home in a hurry and asked his mother: Why is our family so poor? Mom replied: Your father never had two words "rich" in his mind, so our family will always be poor. This is an idea and concept, change starts from oneself.
Finally, I sincerely hope that your friends, as long as you have a dream, a goal, willing to learn, willing to pay, willing to continue to take action, and continue to make progress, you will certainly create brilliant success in this business, enjoy a rich life. The past does not equal the future! Believe in yourself. Thank you!