Analyze the business side. Hospitals need to purchase a lot of equipment, but they have limited funds, equipment purchases certainly have a sequence, this procurement standards I estimate that there are three: 1, must be equipment (no such equipment hospitals can not play); 2, the most effective for the hospital to create benefits for the equipment (purchasing equipment is a fixed input, can not quickly produce benefits who will actively buy?) 3, each hospital has its own characteristics of specialty clinics, your equipment to meet the needs of specialty clinics? If the equipment does not meet the above three, then your home equipment for the hospital is dispensable products. If in line with one of them, to play this advantage, the worst case is that your equipment are not accounted for, that is, dispensable products.
First examine the products your company has sold, analyze these products are sold to what hospitals? How to sell out? Why hospitals to purchase? What are the reasons for purchasing? How about the actual use of the effect? What benefits have been brought to the hospital? To whom is the red packet given? How to give? These answers you have to ask the boss and colleagues one by one. According to these answers, you then refine your product three significant advantages? What obvious benefits can be brought to the hospital (including publicity benefits)? What is the core competitiveness? The defects of similar products? These analytical work to be clear, not only to do the heart of the matter, but also to use the actual case to show you customers, the best field trip to purchase products hospitals, and the actual use of feedback, posing as a company door-to-door service personnel, take some photos of the field trip back, when a thorough understanding of the situation, there may be new sales ideas.