The wind of the times never blows only one kind of thing, challenges will come uninvited, but opportunities also come as expected. The "black swan" epidemic has completely disrupted the original market environment and plunged the order back into chaos. However, the heavy pressure does not mean that there is no way out, because after the chaos is often pregnant with newborns.
The Internet of Things era is a subversion of tradition, giving birth to new things in the era, the new Crown pneumonia epidemic has undoubtedly accelerated this process. The demise of old things is inevitable, but the "new species" often burst into life at this time. Haier biomedical platform born on the Haier biological sample network ("sample network") is one of the representatives, data show that in the first half of 2020, sample network sales revenue to achieve double-digit growth in the epidemic against the trend of upward.
Sample network, jumping out of the traditional product dimension
As a Haier entrepreneurial rainforest born of the "new species", the sample network in the epidemic period of the countervailing trend, is not just the product side of the one-sided strong performance. It can even be argued that the reason why the sample network in the economic downturn in the context of the release of competitiveness, is precisely because it jumped out of the traditional product dimensions, and to a scene, ecological direction of transformation and evolution.
In essence, the business model of the sample network is no longer to provide users with an ultra-low-temperature refrigerator this primary product trading model, but based on the specific needs of users in different scenarios, the comprehensive output of the solution.
I learned that through the combination of cryogenic storage and IoT management system, SampleNet realizes three-way real-time interaction between human, machine and sample, one-click access to sample information, safe and convenient management of samples. After joining the BioSampleNet*** enjoyment platform to provide data transformation and value-added services for scientific research, BioSampleNet is not only able to realize effective monitoring and early warning of the storage temperature of biological samples and the operation status of the equipment, but also meet the user's needs for precise positioning, accurate review and rapid organization of biological samples access.
In short, SampleNet is like a management system or solution covering the whole process of biosample storage. The product represented by the ultra-low temperature refrigerator is just the beginning of the interaction between SampleNet and the user, and with the in-depth use of technologies such as the Internet of Things (IoT), SampleNet becomes a dynamic solution that continues to satisfy the user's needs through an iterative process.
Differentiation, exploring IoT scenarios
So how did Sample.com accomplish the evolution from a single product to an IoT solution?
The first point is to make the appliance become a network device. In response to the Internet of Things storage needs of biological sample libraries, Sample.com launched a new generation of cloud core ultra-low temperature series products in 2018. It is understood that the CloudCore ultra-low temperature series is equipped with an IoT monitoring module and an intelligent IoT biosample management system in order to realize the monitoring and early warning of the temperature of the storage of biological samples and the operational status of the storage equipment. In this process, with the embedding of the display module, information storage and processing module, the sample network can accurately identify and record the location of the sample entry through scanning, which is convenient for users to query the information as well as sampling, while the management system can also upload the basic information of the biological samples and the storage information to the cloud platform, which is convenient for the users to unify the management, and improves the efficiency and accuracy of the users' management of the samples.
Yunxin Ultra Low Temperature Series is an important carrier for sample network to realize the netware, which is no longer a cold product, but a contact point with temperature and able to interact with users. As a matter of fact, the netware has laid the foundation for the Internet of Things (IoT) of Sample.com, and in the era of IoT, which emphasizes the personalization and customization of users' needs, the netware, which emphasizes the interaction and intelligence, will allow Sample.com to have the possibility to further evolve.
Relying on the layout of the network, the sample network, based on the user's different scenarios, iterated a variety of Internet of Things solutions, such as ultra-low-temperature storage scenarios, deep cryogenic and low-temperature storage scenarios, sample processing scenarios, and sample transportation scenarios. These solutions have not only realized sample replication in the domestic market, but also entered the UK, Australia, Switzerland, Portugal, Singapore, Denmark and other countries, and gained the recognition of users in overseas high-end markets. Taking the example of Sample.com's presence in the UK Biological Center, Sample.com, based on the ultra-low temperature storage scenario, provides a reliable sample guarantee for the UK researchers to draw the national disease map, and can also excavate the root cause of the disease based on the physical condition and growth trajectory of the UK users.
The person in charge of Haier Bio Sample Network said that the IoT scenario solution is where Sample Network differentiates itself. It is not a one-way output from the product to the user, but rather a user-centered, continuous interaction and continuous enhancement of the user experience.
Biosecurity, the latest exploration of the times
That is, as mentioned earlier, the sample network is a dynamic solution, rather than a fixed fixed model. On one hand, the dynamic nature of Sample.com is reflected in the fact that its IoT solutions can be customized to meet the needs of different scenarios; on the other hand, Sample.com has the ability to continue to iterate and evolve according to the changing times and trends.
Especially in the epidemic, the reason why the sample network can realize the uptrend, not only lies in the IoT solution "different from the scene", but also in the era of the background quickly find a new direction - biosafety field.
I learned that, as the epidemic entered the normalization phase, the National Health Commission issued a "notice on the further improvement of the work related to the detection of the new coronavirus during the epidemic", which requires that the CDC institutions above the county level, above the second level of general hospitals required to have nucleic acid testing capacity; tertiary general hospitals should be set up in line with the biosafety standards above the second level of the clinical testing laboratory. In this context, Sample.com rapidly iterated the PCR laboratory scenarios of the new coronary pneumonia test, starting from the different links experienced by the sample, giving a full set of product solutions to support, and with the help of Internet of Things (IoT) technology, so that the sample's transportation trajectory, the testing process, the storage status of the whole process is visible. Currently, the PCR lab scenario has covered more than 3,000 hospitals nationwide.
Take the PCR lab that Sample.com landed in Tianjin Third Central Hospital as an example, on May 15 this year, Sample.com joined hands with Tianjin Third Central Hospital to launch the PCR lab experience cloud crowdsourcing for the new Crown Pneumonia test, and in less than half an hour of interaction with the expert scenario, more than 50,000 grassroots nucleic acid testing front-line users were attracted to participate in the event, which provided a timely PCR lab biosafety protection for practitioners in the field of healthcare, CDC, and scientific research in various places.
Scene fission, always in the dynamic exploration
Exploring the sample network in the field of biosafety, in a word, due to the times. However, it is also important to note that the exploration of biosafety by Sample.com is still in a dynamic process. This dynamic is first reflected in the continued expansion of ecological resources, data show that around the biosafety field of the new opportunities, the sample network fully open up their own ecological platform, has attracted more than 50 more resources ***Creating **** win.
On the other hand, the dynamics of the sample network is also reflected in the continuous fission of its scene ecology. I learned that around the user needs, in addition to the PCR laboratory, sample network and fission out of the cloud eye intelligent laboratory, new crown sample collection, sample transfer, sample storage, mobile cabin and many other sub-chain group, continue to expand its scene in the field of biosafety layout.
Taking CloudEye Smart Lab as an example, the solution was born based on the user's demand for real-time monitoring of the whole process in the PCR lab scenario. Specifically, the cloud eye intelligent laboratory through the "software + hardware" of the full range of upgrading, so that the PCR laboratory as a representative of the biosafety laboratory with intelligent terminal face recognition, real-time monitoring of the environment, real-time monitoring of the equipment, intelligent environmental disinfection, paperless information records and compliance management, etc., to achieve the biosafety laboratory in a timely manner, visualization and management. safety management in a timely, visualized, intelligent and remote manner. At the same time, the cloud eye intelligent laboratory is always in the process of iterative, by linking more ecological resources, is focusing on creating a new ecological layout of "cloud eye network".
It can be seen that the cloud eye intelligent laboratory scenario solution has a double dimension of value. First, it solves the needs of PCR laboratories and optimizes the scenario solution of SampleNet in the field of biosafety laboratories; in addition, CloudEye SmartLab is a relatively independent scenario solution and evolves towards a new ecosystem, which further expands the layout of SampleNet in the field of biosafety.
In fact, the Internet of Things solution that can build a scene alone and is always in the process of dynamic evolution is the core competitiveness of the sample network. This is partly due to Haier's entrepreneurial genes of "self-righteousness" and partly due to the driving force of the times. Challenges and opportunities are always close to the times of this "coin" of the positive and negative sides, interdependent and different from person to person, and the reason why the sample network can burst under pressure, but in the layout of the Internet of things scene solution process, grasp the times of the "opportunity side! "
These are the first time I've ever seen a company like this one.
Author: Yin Weijian