The convenience store market is highly profitable but always faces a second death. Starting on May 10, following the massive closure of All Time stores in Tianjin, all stores in Beijing will be withdrawn by the end of May, and All Time suppliers have received notices of suspension of supply. At this time, less than a year and a half before the new owner of the tray of the mountain sea blueprint. The industry sighed the rest, experts also said that the high threshold of the convenience store is not all investors can control. Next, the gold investment editor will introduce why the whole time to withdraw from the Beijing-Tianjin market
Exit Beijing-Tianjin market
Once the whole time is the dominant convenience store in Beijing, is now facing a second death. May 10, after the massive closure of the end of April in Tianjin, the whole time in Beijing stores also know that all the closure of the end of May.
From many of the All Time stores in Beijing, the stores are still in operation and the stores have not yet cleared their inventory. A staff member at one store said: "We received a notice today that due to a break in the parent company's financial chain, all All Time stores in the Beijing-Tianjin area will withdraw their stores.
According to the store clerk, the Beijing All Hours stores will last until the end of May at the latest, with promotions on unsold items in the days leading up to the end of the month.
At the moment, stores in the Tianjin area have already closed down on a large scale.
Through a survey of online platforms such as Meituan and Hungry, a number of AFC stores in Tianjin were shown to be at rest. One of the pages shows that consumers on April 25 in Hexi District Limin Road Zhu Bo, a full-time store after clearing the goods, published the text of the suspension of business.
A search of the official WeChat public number of All Hours found that Tianjin Ourhours All Hours convenience store has been unable to search, Beijing Ourhours All Hours convenience store is still in operation . The issue of the mass closure of Tianjin sought evidence from the Allhours side, the other side did not deny, but did not disclose more information.
After learning of the news that Beijing had also completely withdrawn its stores, evidence was again sought from Ourhours, which was still unclear and had no specific response.
But the people concerned said that ATS had recently notified the suppliers it had worked with so far of the suspension of continued supplies. Since the cooperation to date has not yet reached the payment deadline, Whole Foods has not settled the payment to the suppliers.
Publicly available information shows that ATS is the largest convenience store brand in the Beijing market. All Time Convenience Store was founded in 2011, the number of stores reached 150 in 2015, while publishing a plan of 10,000 stores in five years and 1,000 stores in a year.In November 2017, All Time Convenience Store published the 100 city million plan, spending 10 billion yuan to enter 100 cities in five years, and replica bags from china 1 million terminals.
The new owner is difficult to renew the life
The whole time walk can be said to be uneven. Even when the pallet was found, various plans finally fell through.
In 2018 Full Time's parent company Fuhua Commercial was almost bankrupt due to financial problems. One by one, retailers such as Wumi, Suning and Nestle conveyed the time to collect. However, in February last year, All Time was sold in a split to Rosen China, Shanhai Blueprint and other companies. A full-time convenience store in East China and Chongqing*** with under 94 stores was announced to be taken over by Rosen China. The ATS stores in Beijing, Tianjin and Chengdu are continued to be operated by Yamahai Raflatac.
Data shows that Beijing Shanhai Blueprint Commercial Co Ltd is a new company established on December 26, 2018, with a 50% capital contribution ratio each from Zhao Polan and Cai Xueyan, who is a founding shareholder of Xiamen Yinlu Group .
Six months after the reception of the new owner, the whole time in the three stores announced that there is a predicament, ready to start again . At that time, the relevant person in charge of the mountain and sea blueprint said: mountain and sea blueprint in the full-time purchase of goods, store operations, logistics and distribution, financial support, system software support and other aspects of the upgrade. After the purchase of full-time assets, adjusted the operational strategy and staff structure, the newly established management team in the retail, fast-consumption field and supply chain field has many years of experience. Currently, the operation is stable. At the same time, based on the size of the existing stores, All Time continues to open new high-quality stores. Trying to expand in other areas.
All Time has revealed that it has re-imagined Electric Commerce for 2020. This includes plans to introduce new products to replace those that consumers are no longer interested in. Creating a new membership system to communicate with consumers. Explore new store types, such as purely electrical stores.
From now on, all of the above plans will fall through, and the familiar scene will play out again. Less than a year and a half after its new owner, Yamahai Blueprint Tray, AFA is once again facing a test of life and death.
The situation of the whole time so that many industry stakeholders sigh, but as a brand in the Beijing market for many years of struggle, but also that the whole time has a certain brand value and investment value. However, the high threshold of convenience stores is not within the control of all investors.
High threshold of convenience stores
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In the view of Gong Yinquan, founder of the Lean Retail Theory and retail expert, the difficulties faced by the whole time is not a capital operation problem, nor is it the poor foundation left by the whole time. Convenience stores are manufacturing retail, original development of fresh goods is relatively high . This model has high requirements for capital investment, talent system and management system, and it is difficult to control the management requirements of modeling retail industry without professional retail talents. In addition, the Beijing convenience store market competition is very fierce, relying on the mountain sea blueprint blood transfusion is also difficult to survive.
With you to discuss the partners, chain management head Wen Zhihong believes that as a tray of people should have three core competencies. One is the ability of capital two is the front-end store operation ability three is the back-end commodity supply chain ability. Only capital ability, no store operation ability and supply chain integration ability, after receiving the performance benefit is difficult to improve and reverse.
Under the promotion of the policy, all aspects of the forces also continue to pour into the convenience store industry. On this road, some people sing high, and some people do not move forward.
Gong Yinquan said, the threshold of the convenience store is actually very high, mainly the construction of the back-end supply chain system, the front of the store's independent operation ability, the store and the headquarters of the information *** enjoy the ability. The traditional convenience store raw food is relatively low, belongs to the wholesale retail industry, operating difficulties are smaller . Foreign convenience stores are manufacturing-type retailers with high raw food, and the operating difficulties are far greater than those of large supermarkets and stores, and not everyone can operate them. Japan's 7-Eleven start-up, Ito-Yokado supermarket supply chain resources and financial support, relying only on their own strength to operate a convenience store is very difficult.
He also pointed out that from the market environment, the competitive structure of the domestic convenience stores now shows three forces. First, 7-Eleven, family, Rosen as the representative of the Japanese convenience stores, the advantage is the mature convenience store operation system and raw food development supply chain, the disadvantage is China's national conditions, poor cultural adaptability, especially China's local snacks lagging behind in the development of Japan's sushi onigiri is not adapted to China, and the second is to the PetroCorp Kunlun Hospice, Sinopec convenience, the United States of America as the representative of the old local retail convenience stores, the advantage of familiarity with the Chinese national conditions and consumer culture, disadvantage of China's national conditions and consumer culture, the disadvantage is that the maturity of the management system needs to be strengthened, and the third is the local new retail convenience stores represented by Suning Store, Convenience Bee, etc.