I. Single-choice questions (1 point each,***30 questions)
1. The (C) of the Internet enables the top to know the real public opinion.
A, immediacy
B, big data
C, anonymity
D, infinity
2, (A) era, that is, the Internet of traditional enterprises, mainly consumer goods companies e-commerce, Internet.
A, "Internet + enterprise"
B, "Internet + industry" era
C, "Internet + wisdom" era
D. "Internet + Finance" era
3. In the field of production, the Internet makes the production of niche goods (D). (Points:2)
A, complex and expensive
B, simple and expensive
C, complex and cheap
D, simple and cheap
4, the smooth transition, quality, efficiency and upgrading, and innovation-driven development to achieve important results refers to the "Internet +" action plan (A). (A) goal of the action plan.
A. Transformation and development
B. Connectivity
C. Ecology
D. People's livelihood
5. After the emergence of the Internet, many teenagers have been illegally attacking other people's hosts online for a variety of reasons and purposes. They are often called hackers. Many of them fell deeper and deeper into crime. This shows (C).
A, the Internet can be laissez-faire
B, there is no morality on the Internet
C, moral education is also needed on the Internet
D, the Internet can't control illegal actions
6. Traditional health care institutions have made it possible for people to realize the possibility of seeking medical treatment online due to access to Internet platforms, which is part of the "Internet "+ (C).
A, E-commerce
B, Artificial Intelligence
C, Financial Inclusion
D, Beneficial Services
7, The Internet has made the family culture of some countries more American and British, so that the children of these countries ( C).
A. become more dependent on family support
B. become more willing to work in the same occupations as their parents
C. become more argumentative
D. become more humble, obsequious, and concerned about the quality of life
8. The Internet has made the culture of education in some countries more American-British, so that the teachers of these countries (A).
A. no longer arrange specific teaching objectives for each lesson
B. control teaching time more strictly
C. tend to tell students unique truths
D. no longer seek teaching advice from students' parents
9. (B) fairness in access to education, that is, "going to school well ", the fairness of everyone getting a good education that produces good results.
A, opportunity
B, quality
C, time
D, effect
10, (A) at the center of the overall situation of national development.
A, scientific and technological innovation
B, political reform
C, economic reform
D, cultural reform
11, (B) in the Internet allows the top brass to accurately grasp public opinion.
A, hotline
B, big data
C, netizen comments
D, translation software
12, at the third session of the 12th National People's Congress (NPC) held in (A), Premier Li put forward the "Internet Plus" action plan for the first time in his work report.
A. March 5, 2015
B. July 1, 2015
C. March 15, 2012
D. July 11, 2015
13, after the development of "Internet Plus", the network in the allocation of resources will play(D) a role.
A, dominant
B, decisive
C, driving
D, synergistic
14, in March 2015, at the National People's Congress of the People's Republic of China*** and the National People's Congress of the People's Republic of China and the Chinese People's Political Consultative Conference, National People's Congress deputies (B) submitted a proposal "on the "Internet+" as a driver, and to promote the development of the Internet+". " as the driving force to promote China's economic and social innovation and development of the motion, expressing the suggestions and views on economic and social innovation.
A, Ma Yun
B, Ma Huateng
C, Liu Qiangdong
D, Wang Shi
15, aggression in the network refers to behaviors that intend to harm other people and are not permitted by the norms of the society, and the following netizens' behaviors belong to aggression (B).
A. Greeting others intimately
B. Intercepting others' emails
C. Helping others with ideas
D. Helping others to modify their articles if they allow it
16. The Facebook and Push x websites have opened the floodgates of diversification of cultural trends mainly at the level of ( A).
A, social interaction
B, basic knowledge
C, music, film and television
D, literature and art
17, the Internetization of traditional enterprises roughly went through four phases, of which (A) level of the Internet, refers to the realization of the brand display, product publicity, and other functions through Internet tools.
A, communication
B, channel
C, supply chain
D, Internet thinking
18, Tencent announced that it has cooperated with the government to build a "smart city".
A, Henan Province, Chongqing Municipality and Shanghai Municipality
B, Henan Province, Chongqing Municipality and Guangzhou Municipality
C, Hebei Province, Chongqing Municipality and Shanghai Municipality
D, Henan Province, Tianjin Municipality and Shanghai Municipality
19, (D) in March of this year, Gome in the base of its own platform complete acquisition of the Kuban network, and at the same time, with the Dangdang network, to realize the integration of online and offline. Realize the integration of online and offline, creating a brand new model of China's traditional retail industry in the Internet era.
A, 2001
B, 2006
C, 2010
D, 2012
20, "Better to have a lot than not enough" thinking to make use of (B) big data, in order to dig out the different profit "gold mine". The first is the "gold mine".
A, high accuracy or unstructured
B, low accuracy or unstructured
C, high accuracy or structured
D, low accuracy or structured
21, by the (B) year, the integration of the Internet and all areas of the economy and society to further deepen the development of the Internet, based on the Internet, `new forms of business to become a new economic growth engine.
A, 2025
B, 2018
C, 2020
D, 2019
22, December 16, 2015, the (B) World Internet Conference opened in Wuzhen, Zhejiang Province.
A, I
B, II
C, III
D, IV
23, The commercialization of the Internet began in (A).
A, 1995
B, 1996
C, 1999
D, 2000
24, The Wikipedia website constructs the foundations for the diversity of the cultural edifice mainly at the (B) level. (Points:2) doubtful
A, social interaction
B, basic knowledge
C, music, film and television
D, literature and art
25, the essence of the "Internet +" is the (B) of traditional industries.
A, informatization
B, online
C, modernization
D, industrialization
26, (A) In his speech at the 2014 National Science and Technology Award Conference, he emphasized, "We must create an environment that encourages exploration, tolerates failure, and respects individuality and creativity, so that innovation becomes a value-oriented, a way of life, an atmosphere of the times, and form a strong cultural atmosphere of innovation."
A, Premier Li
B, President
C, Wang XX
D, Liu Yandong
27, (A) that the behavior of Internet companies engaged in financial business is called Internet finance, while traditional financial institutions use the Internet to carry out the business is called financial Internet.
A, Ma Yun
B, Ma Huateng
C, Liu Qiangdong
D, Xie Ping
28, As of December 2016, the number of Internet users in China is about (C).
A, 30 million
B, 200 million
C, 731 million
D, 1 billion
29, The (A) of the Internet allows the top to know personalized public opinion.
A, infinity
B, immediacy
C, anonymity
D, convenience
30, It was (A) before 1997.
A. Information Age
B. Pure Internet Age
C. Traditional Business Internet Age
D. Internet+ Age
II. Multiple Choice Questions (2 points each,***20 questions)
31. Scholars have categorized equity in education into three levels. The three levels are (ABC).
A. Equity in access to education
B. Equity in the quality of education
C. Equity in the effectiveness of education
D. Equity in the time of education
32, the Internet has formed a unique network of ethical and cultural characteristics, with (ABCD) and other characteristics.
A, virtual
B, anonymity
C, rapidity
D, openness
33, the following are the characteristics of endowment crowdfunding is (ACD)
A, the investor does not have a return, or to get a memorial
B, the investor does not have a return or to get a memorial
C, generally have a certain threshold requirements for investors
D, the investor did not return, or to obtain the memorial
34, the following about social thinking, the statement is correct (ABCD)
A, social thinking is the use of social media, word-of-mouth marketing
B, the use of social networks, crowdsourcing collaboration
C, crowdsourcing C. Crowdsourcing is an Internet collaboration model centered on "swarm thinking" and hierarchical structure, implying group creation, which is different from outsourcing and waiver, and emphasizes more on collaboration
D. Xiaomi's cell phone's product development, which involves the users' deep participation, is actually a kind of crowdsourcing model
35. What changes have been brought to the world's culture by the American-British cultural wave in the network (see the following table)? What changes have been brought to world culture(ABCD).
A. From authoritarianism to "equality and independence"
B. From collectivism to individualism
C. From femininity to masculinity
D. From avoiding uncertainty to tolerating uncertainty
36, of the following options belong to a new type of The role and significance of the circulation model of agricultural products are (ABD)
A. Improve the circulation efficiency and save social costs
B. Change the disadvantaged position of farmers and improve their income
C. Enhance the quality of agricultural products
D. Enhance the degree of marketization of agricultural production, and promote the development of a modern agricultural service system
37, "Internet +" action plan strategic objectives include (ABCD)
A, smooth transformation, quality, efficiency and upgrading, innovation-driven development to achieve heavy
B, vigorously promote the construction of the mobile Internet, cloud computing, big data, Internet of Things, the overall connectivity index has increased dramatically
C, let the mobile Internet, cloud computing, big data, Internet of Things, etc. become the basis of the ecology, so that the connection is more fluent
D, people-oriented, innovative discovery and amplification of human value; through the integration of the Internet into the life, to provide more high-quality and efficient public **** services.
38, the main problems facing Chinese education at present are (ABC)
A, educational injustice
B, insufficient innovation and detachment from reality
C, it is difficult to achieve lifelong education
D, mandatory education is still not popularized
39, "Internet Plus " will have the effect of structural transformation from the following (ABC) aspects.
A, optimization of economic structure
B, optimization of industry structure
C, optimization of market structure
D, political structure
40, what is the difference between the new applications of network technology that have emerged since the 21st century and the websites of the 1990s (AC ).
A. The former provides an uploading platform, while the latter provides information content
B. The former provides information content, while the latter provides an uploading platform
C. The former contributes to cultural diversification, while the latter contributes to the Americanization of culture
D. The former contributes to the Americanization of culture, while the latter contributes to the diversification of culture
41, The Internet+. "The action plan should adhere to the principles of (ABC)
A, open and lead
B, cross-border integration
C, service innovation
D, listen to the party's leadership
42, the concept of thinking in the era of big data are (BCD).
A. To move from correlation to causation
B. To move from rather than lack to "rather than lack"
C. To move from causation to correlation
D. To move from a number of one to a number of many
43, the following statement is correct ( BCD)
A, the consumer Internet stimulates the user's various consumer needs, in the consumer economy from shortage into the era of surplus
B, in the era of surplus or overconsumption, will step into the era of production of standardized products
C, the Internet is gradually to the direction of respect for human nature, to achieve the return of human nature
D, the needs of mankind will gradually to the D. Human needs will gradually develop in the direction of personalization, and customization is the means to achieve personalization
44, the following belong to the "encourage schools to explore new modes of networked education" (ABCD)
A, for all levels and types of education and teaching needs, the construction of high-quality digital education resources with distinctive features and rich content
B, strengthen the school's educational system, the Internet is the only way to achieve the goals of the Internet, the Internet is the only way to achieve the goals of the Internet. >
B. Strengthening inter-school exchanges and cooperation, building a platform for high-quality digitized educational resources and achievements***, and realizing the openness*** of high-quality educational resources in the region
C. Developing modern distance education and network education
D. Promoting digitized education and teaching, and encouraging and supporting primary and middle schools with the necessary conditions to carry out new types of education, such as flipped classrooms, relying on the Internet education platform<
45, the following on the "Internet +" brought the new industry, the statement is correct (ABC)
A, the essence of the requirements of the information productivity based on the transformation of industrial development
B, the productivity of the introduction of the transformation of the mode of production for the development of the mode of growth to provide the mode of development, the mode of growth of the transformation of the real
C, the Internet + "to produce results, need to reduce the cost of diversity through innovation to support the price competition
D, the transformation of the mode of development, the mode of growth, only need to change the relations of production
46, the following statements about the industrialization of agriculture and the servicification of the following is correct ( BCD)
A, the essence of agricultural industrialization is "industrialization + agriculture"
B, service-oriented drive industrialization, industrialization to promote the service-oriented, to achieve integrated development
C, China's "Internet + agriculture "Road, should be the unity of industrialization and information technology twice modernization
D, service-oriented to be more efficient than industrialization, stronger than industrialization horsepower
47, the following options, belonging to the "Internet +" to help ensure the quality and safety of agricultural products action (CD)
A. Strengthen the construction of education and training system for cultivating new professional farmers
B. Actively promote the construction of smart farmer cloud platform
C. Promote the whole process of informatization of the quality and safety control of agricultural products, improve the level of supervision of agricultural products
D. Actively promote the risk assessment and early warning of agricultural products, and strengthen the capacity of agricultural product quality and safety of the emergency treatment construction
48, the three major changes in the industrial Internet era include (BCD)
A, "Internet +" era of manufacturing changes
B, "Internet +" era of consumption mode changes
C D. Changes in the financing system in the era of "Internet+"
49. At the forum of "Internet+", the Chinese government held a meeting on "Internet+". "forum, the China Internet Development Foundation jointly (ABC)**** with the initiative to establish the "China Internet + Alliance".
A, Baidu
B, Alibaba
C, Tencent
D, 360
50, the following options, the correct (ABCD)
A, in November 2012, Yu Yang in the fifth session of the Mobile Internet Expo in the e-view first put forward the "Internet +" concept
A, in the fifth Mobile Internet Expo in the e-view first put forward the "Internet +" concept
A, in the fifth Mobile Internet Expo in the e-view "concept
B. In 2013, Alibaba invested in a number of industries and acquired companies related to a number of fields, with the intention of gradually forming its own globalized eco-business circle and forming the Internetization of industry
C. In October 2014, the first "World Internet Conference" was held in Wuzhen, Zhejiang Province.
D. In October 2014, the first "World Internet Conference" was held in Wuzhen, Zhejiang Province.
III. Judgment questions (1 point each,***30 questions)
51, with the increasing stock of specialized knowledge in the Internet, it is becoming more and more difficult for people to become specialized in a particular field. False
52, learners under Internet education will think y to dig and practice repeatedly with a fixed core of knowledge that needs to be learned. False
53, 2011, the Middle East and North Africa region appeared large-scale unrest, the new application of network technology has played a role in promoting the role. Correct
54, the Internet to other industries to bring the impact is inevitable, but reversible. Wrong
55, the Internet has raised the cost of big data collection, aggregation and analysis. Wrong
56. The era of overconsumption caused by the consumer Internet is coming to an end, and will be replaced by the era of satisfying consumers' individual needs and sense of participation. Correct
57. In the area of production, computers and the Internet have made the production of niche goods both complex and expensive. Incorrect
58. In 2010, Microsoft identified three of the hottest majors in the future of technology, all of which are based on statistics. Correct
59, the chairman of the Work Report in 2014 for the first time put forward the concept of "Internet finance". Correct
60, the Internet breaks down inherent boundaries and diminishes information asymmetry. The democratization of information, the democratization of participation, and the democratization of creation are prevalent, and personalization, the spirit of x silk, and the thinking of x silk are becoming more and more popular. Correct
61. If someone else adopts a free strategy ahead of others, the price difference can only be overwhelmed by imitation or by high quality. Correct
62, Companies that rely on data to make decisions are less productive than those that do not use data to make decisions. Correct
63, Try not to be the first company in your industry to adopt a free strategy. Incorrect
64, Depreciation rates need to be considered when using old data to make decisions. Correct
65, the biggest feature in the integration of industrial Internet and traditional enterprises is that the original enterprise-oriented scale design to user-oriented personalized design. Correct
66, in the age of network, all the niche commodities, once assembled, can create a sizable market. Correct
67, in the rise of Wikipedia, Keen found that the emergence of amateur "editors" improved the overall quality of popular culture products. Correct
68, producers really free to provide digital products is necessary for the cost of production and distribution of digital products to almost zero point Correct
69, the limitless nature of the Internet will make the high-level recognition of personalized public opinion and the power of the public good of the existence of a large number of. Correct
70, only large enterprises can afford the cost of big data analysis, and individuals simply can not realize the big data nuggets. False
71. The difference in the quality of teaching caused by the difference between teachers is the most fundamental cause of inequality in the quality of education. False
72. In the world of blogging, Keen found that the emergence of amateur "journalists" had improved the overall quality of news and cultural products. Mistake
73, the most important of the Internet thinking is big data thinking. Wrong
74, the essence of agricultural industrialization is "information technology + agriculture", "Internet + agriculture" is "industrialization + agriculture". Correct
75, the best way to combat piracy is to give away free licensed products and sell derivatives at the same time. Correct
76, in crowdfunding sites, successful pre-funding is also equivalent to successful advertising. Correct
77. As an information interaction platform, the Internet has gradually developed its own cultural attributes. Correct
78, physical product manufacturers should use free gifts of core products to attract consumers to buy other products. Correct
79, in the era of consumer Internet, the Internet penetrates into the production and research and development of products, and transforms the entire industrial chain. Wrong
80, enterprises should relax the management of cheap resources, so that more ideas can be put into practice, so as to develop more relatively scarce goods. Correct
Expanded reading: professional and technical personnel network effect test questions
I. Judgment
Before a company embarks on outsourcing its work through online gaming, it also needs to analyze the risks, costs and benefits of this outsourcing strategy. ( )
Correct
Traditional remote outsourcing subjects are mostly individuals, while future remote outsourcing subjects will be mostly large corporations. ( ) False
Before the popularization of the Internet, it was very easy for an individual to bring an invention to market. ( )
False
Web-based remote outsourcing can only be applied to the service industry, not to traditional manufacturing. ( )
False
On crowdfunding sites, successful pre-funding is also equivalent to a successful advertising campaign. ( )
Correct
In the age of the Internet, all niche goods, once assembled, can create a sizable large market. ( ) Correct
The Long Tail phenomenon originated in the late 1800s with innovations in supply chain management such as mail order catalogs, warehouse supermarkets, and 800 toll-free telephone numbers. ( )
False
In the area of production, computers and the Internet have made the production of niche goods both complex and expensive. ( )
False
The cost of 3D printing is likely to be lower than the cost of mold production only in high-volume production. ( )
False
Computer intelligence has made it possible to mass produce niche goods. ( )
Correct
In the Internet age, companies should focus on the niche market as well as the mass market. ( ) Correct
The free business model is a product of the Internet age. ( )
False
The condition for a producer to offer a digital product for free is that the cost of production and distribution of the digital product is reduced to almost zero ( )
Correct
In the free plus fee model, the percentage of free users must be higher than that of paid users. ( ) False
In direct cross-subsidization, the number of free products must be less than the number of paid products. ( )
False
The free product in the "free plus fee model" is a digital product with only fixed costs and no variable costs. ( ) True
"Direct cross-subsidization" free products are physical products that have both fixed and variable costs. ( ) Correct
"Non-monetary markets" arise in the digital economy. ( )
Incorrect
The categorization of the four free business models is imperfect, and there are sometimes exceptions and crossovers. ( ) Correct
Companies that stick to the "free plus fee model" will not be able to withstand the impact of the economic crisis. ( )
False ( )
The best way to combat piracy is to give away free copies of licensed products and to sell derivative products. ( )
Correct
Physical product producers should use free gifts of core products to entice consumers to buy other products. ( )
Correct
Try not to be the first in your industry to adopt a freebie strategy. ( )
False
If someone else adopts a free strategy ahead of you, you can only emulate it or overwhelm the price difference by being high quality. ( )
Correct
Firms need to loosen the management of cheap resources so that more ideas can be put into practice and thus more relatively scarce goods can be developed. ( )
Correct
The Internet has raised the cost of collecting, aggregating and analyzing big data. ( )
False
Only large corporations can afford the cost of analyzing big data, and individuals simply can't achieve big data nuggets. ( ) False
Correlations that don't find cause and effect can't deliver revenue. ( )
False
In fields where trial and error is costly, newly discovered correlations should be treated with caution, and correlations should not be applied recklessly when causality is not yet clear. ( )
Correct
Depreciation rates need to be taken into account when using old data to make decisions. ( )
Correct
New applications of online technology such as Wikipedia, Facebook, Twitter, Weibo, and WeChat, which have emerged since the 21st century, have made cyberspace, which used to be dominated by American and British cultures, begin to become more diverse. ( )
Correct
If Twitter is a defensive tool for cultural protection, Facebook is more of an outreach tool for cultural dissemination. ( )
False
In the rise of Wikipedia, Keen found that the proliferation of amateur "editors" improved the overall quality of popular culture products. ( )
False
In the world of blogging, Keen found that the emergence of amateur "journalists" had improved the overall quality of the cultural product of journalism. () False
In the hustle and bustle of podcasting, Keen found that the audio-visual videos uploaded by podcasters improved the overall quality of audio-visual cultural products. ( )
False
As the stock of expertise in the Internet grows, it becomes harder for people to become specialized in a particular field. ( ) False
Since the number of people with mathematical aptitude is very limited globally, mathematical talent is said to be virtually immune to the impact of remote outsourcing over the Internet. ( )
Correct
Companies that rely on data to make decisions are less productive than companies that do not use data to make decisions. ( ) Incorrect