All outstanding Chinese entrepreneurs always have a Confucian gene and complex in their bones. In the past, some people said that Confucianism is not conducive to the commodity economy, but in fact, the significance of "being good to the world" is no less than that of Weber's "Protestant Ethics". Ren Jizhong's Ave Ave's philosophy of "honoring virtue" is one of the "three immortals" of Confucianism, "virtue".
Shenzhen Aviva will certainly refresh the eyes of the country, Ren Jizhong very confident, excited. Originally, in November 2010, the General Office of the State Council forwarded the notice of the Development and Reform Commission, the Ministry of Health and other departments on further encouraging and guiding the views of the social capital to organize medical institutions, the spring of the private medical institutions came. For Aviva, the springtime has an extra significance, as Aviva focuses on the green, life-affirming business of assisted human reproduction.
Ren Jizhong is a pioneer in the field of private medical care and assisted human reproduction. 2001, Ren Jizhong began to invest in the construction of the IVF (In Vitro Fertilization) industry, and today, ten years later, Aviva has a number of independent or cooperative medical entities under its umbrella, such as the Kunming Aviva Hospital, the Tianjin Aviva Hospital, the Zhanjiang Jiuhe Hospital, and the Jieyang Aviva Hospital. Independent or cooperative medical entities. The success rate of IVF surgeries completed each year is among the highest in China and has an outstanding social reputation.
But in terms of his professional background and field of practice, Ren Jizhong is actually a latecomer to the medical industry. He studied industrial accounting at university and was once an official with a successful career. 1995, after going to sea, he started out in the building materials trade, under the banner of the Shenzhen Guanlilai Group, which spans a wide range of industries and fields such as building materials, electronics, health care, securities, international trade, catering and agriculture, etc. Prior to 2001, Ren Jizhong had already been a successful entrepreneur. From the cold building materials industry across to the green business of life, certainly from the economic wisdom in business, but its spiritual route is still intriguing.
Aviovision
Aviovision's reputation is so strong that patients and the media often offer it as a gift from the "Goddess of Mercy," which Ren Jizhong does not take kindly to. Because he knows: human assisted reproduction is not a miracle, but science. There is love here, but love alone is not enough.
Confucianism's concept of the family and the state began with the family, and so "not having a descendant" used to be a serious moral issue. Although today people have gotten rid of this moral pressure, the continuation of life is still the most important meaning and solace for human beings. According to the assessment of the World Health Organization, one out of every seven couples has a fertility disorder. And in China, according to a survey, infertility accounts for 10 percent of the total number of married couples and is on the rise.
Looking at the nearly frantic advertisements for infertility treatments on TVs around the world, as well as a number of bad cases, Ren Jizhong had a bad taste in his mouth. Fertility itself has an element of chance and luck, but in the face of specific ailments, science and technology must be trusted and respected, of which IVF is internationally recognized as the most effective means. According to statistics, about 20% of infertility patients are not so unable to have children. After careful consideration, Ren Jizhong decided to invest in this field. He does not deny that, as an entrepreneur, he sees a major business opportunity; but at the same time he understands that for an already successful entrepreneur, this is a major test.
The world's first IVF baby was born in 1978, and more than 300,000 IVF babies have been born around the world since then. 1988 was the first year that Prof. Zhang Lizhu successfully bred the first IVF baby in mainland China. However, ordinary people in China do not know much about IVF, and IVF as an industry still lacks sufficient policy support and institutional guarantee. More importantly, assisted human reproduction is different from selling computers and constructing buildings, and there should not be the slightest ambiguity in all aspects. The saying "it takes a hundred years to grow a family" is a good explanation for the importance of IVF.
In 2001, under the guidance and care of Professor Zhang Lizhu, the "mother of IVF in China", Ren Jizhong cooperated with a famous American medical institution, introduced the most advanced technology and equipment, and set up the Center for Reproductive Medicine. The center is located in "high starting point, high technology, high efficiency", with "advocate virtue, the pursuit of excellence" as the core spirit, with internationalization of talents, first-class equipment, modern management and other means, is committed to the benefit of mankind, "to create a hundred years of brand" ambitious. Create a hundred years of brand" grand goal. In the good and bad infertility treatment market, Ren Jizhong's business out of the ordinary, soared to the sky, and soon became the largest reproductive medicine center in Shenzhen, assisted reproduction success rate reached the domestic first-class level.
After the success of the start, Ren Jizhong rapid expansion, to 2006, set up the Shenzhen Ave Ave Hospital Management Co. IVF treatment of infertility hospital enterprise management group. It is also currently the only professional investment organization in this field in China, with five medical entities under its umbrella, which are elite and of excellent quality.
Avivo employs Prof. Zhang Lizhu, the "Mother of IVF in China", as the general advisor and honorary director, Prof. Wang Weihua, the academic leader of the State Key Laboratory and doctoral supervisor, as the technical advisor of the laboratory, and Dr. Chi Ling, an internationally renowned embryologist and an expert of the New York University School of Medicine, as the technical director of the laboratory. In terms of clinical diagnosis, treatment, care and scientific research, Shenzhen Aviva is in line with the world, introduces the most advanced technology, owns the most advanced laboratory equipment and American style management mode, realizes the domestic leading level, and quickly becomes the leading enterprise in the line.
Human life is a matter of the utmost importance. Since ancient times, the medical industry has been facing the most stringent moral expectations and professional requirements. Infertility treatment, on the one hand, bears an almost sacred mission, but on the other hand, it can be assessed by the clearest and most ruthless statistics. Ren Jizhong confessed: IVF industry is high investment, high risk and high pressure, because failure is failure, and the highest success rate of IVF in the international arena is also unsatisfactory. But he repeatedly emphasized: technology can be progressive, the service can always be improved, but the minefield can not be crossed, the hearts of people can not be deceived.
The minefield is the national laws and regulations, guidelines and policies. As we all know, IVF is very easy to touch some sensitive and acute legal and ethical issues, such as the sale of gametes, synthetics and embryos, the use of surrogacy technology and so on. Ren Jizhong said that there are "six consciousnesses" that govern the development of Aviva, among which "law-abiding consciousness" is the first one. Laws and regulations stand on a thousand feet, but people are not as strong as they want to be. The sunny world is wide enough, why bother to go to the dark to fulfill the risk! Illegal things to how much money can not do. Transgression can only be a moment of pain, law-abiding can go a long time. "In the restrictions to show their hands, only the law can give us freedom." Ren Jizhong appreciate Goethe's famous words. After Zhanjiang Jiuhe Hospital passed the acceptance in September 2010, he wrote in the chairman's message "Jiuhe Hospital can obtain the administrative license of assisted reproduction technology, it is the trust of the leadership, it is the luck of Jiuhe, and it is also the social responsibility of Jiuhe, you only need to do two things, Jiuhe will surely have a bright future: firstly, abide by the law and don't do anything against the law, so the government can rest assured; secondly, work hard to study technology, and put the government at ease; secondly, abide by the law and don't do anything against the law, and put the government at ease. Second, work hard to study technology, to cure the disease, so that the people are satisfied."
And the heart is medical ethics. Ren Jizhong said, medical in essence is the cause of merit, merit is gain, we have several areas of investment in the benefits are good, and must not be profit-oriented on the hospital. In order to share the risk of patients, other hospitals under Aviv have also launched or will soon launch other treatment concessions to guarantee the success rate of IVF. As a way of doing business, this does not seem to be new, but industry insiders and patients know the sincerity of it: high technology, high cost, high risk IVF is not a show of confidence and love! To be honest: if the success rate is less than 60%, the hospital will lose money; and 60% success rate, is the world's highest level.
The hospital is not a charitable organization, but not without compassion. Ren Jizhong is familiar with many poor and helpless patients, and speaks with some emotion and even sadness. For such patients, Aviva often gives below-cost concessions or even free of charge. Ren Jizhong said, the construction of a harmonious society, the hospital plays a particularly important responsibility.
The ancient Greeks took the famous Hippocratic Oath, and Aviva has its own oath: "Seek truth from facts, be people-oriented, scientific diagnosis and treatment; do not make false reports, do not prescribe more medicines to increase the patient's financial burden, and do not over-treatment to increase the patient's pain; be proactive and progressive, and set up a collection of all the strengths of the family, to create a highly specialized, high standard, authoritative treatment of infertility hospitals; and relying on science and technology, to help patients have their own babies as soon as possible as the highest pursuit!"
Since ancient times, oaths have had a sacred color because they have to reach heaven. Aviv employees take the oath with their right hand to stroke their heart (Ren Jizhong's interpretation is to touch their conscience) and issue it from their heart, thus becoming a covenant in which everyone is present and heaven and earth **** to appreciate.
And Aussiem