1, the two positioning is different.
Wish is an emerging App-based cross-border e-commerce platform, mainly by cheap and beautiful to attract customers, in the U.S. market has a very high popularity, the core categories include clothing, accessories, cell phones, gifts, etc., most of which are shipped from China.
Shukotong, an important strategic product for Alibaba's future internationalization, has become one of the world's most active cross-border e-commerce platforms, and relies on Alibaba's huge membership base to become one of the platforms with the richest product categories in the world.
Shuttle is characterized by a more price-sensitive, low-price strategy is more obvious, which is also related to Alibaba import Taobao seller customer strategy, many people are now doing shuttle strategy is similar to the Taobao store a few years ago.
2, the two attract different people.
Speed Sell-through is suitable for primary sellers, especially its product characteristics in line with the emerging market sellers, products with supply chain advantages, seeking price advantage sellers, preferably suppliers directly take goods for sale.
3, store audit cycle is different.
wish is easier to audit generally two days to a week. Quick sell through audit the fastest, basically one to two days.
4, different restrictions on the product.
Speed sell-through unless a brand over the complaint, generally two or three brands is okay. wish check a little more strict, imitation brand and imitation models, a small number of what I know should be the threshold is relatively loose.
5, for different markets.
wish is mainly North American mobile; speed sell through is mainly Brazil, Russia, Ukraine, Chile (South America, Eastern Europe) mainly.
Expanded Information:
Wish is mainly North American mobile; Wish is mainly Brazil, Russia, Ukraine, Chile (South America, Eastern Europe). p>Global Sell-through
A, marketable products
First of all, there should be suitable to pass, and suitable for transportation by air express goods. These goods are basically in line with the following conditions:
1, small size, mainly to facilitate the express mode of transportation, reduce international logistics costs.
2, higher value-added, low value over the freight cost of a single commodity is not suitable for single-piece sales, can be packaged for sale. Reduce the proportion of logistics costs.
3, with the uniqueness of the online trading performance of goods need to be unique, in order to continue to stimulate buyers to buy.
4, the price is more reasonable: online trading price if higher than the product in the local market price, will not be able to attract buyers to order online.
Based on the above conditions, commodities suitable for sale in GST mainly include clothing and apparel, beauty and health, jewelry and watches, lamps and lanterns, consumer electronics, computer network, cell phone communication, home, automobile and motorcycle parts, jewelry, handicrafts, sports and outdoor products, etc.
Two, prohibited goods
Many of the goods allowed to be sold on Taobao will be prohibited on SMT, such as diet pills. So seller friends need to do a good job of understanding before opening a store.
1, prohibited goods:
For example: drugs and related supplies, medicine-related goods, guns, arms and explosives, control weapons, police supplies, spy products, medical equipment, beauty equipment and health supplies, alcohol and tobacco products and so on.
For more details, please refer to the extended reading: "Global SmarTone Prohibited and Restricted Commodities Directory"
2. Restricted Commodities:
Restricted commodities means that you need to obtain a license for the sales of commodities such as pre-approval, license to operate, or authorization to operate, etc., or you will not be allowed to publish them. If you have obtained the relevant legal license, please provide it to the GSM platform first
3. Infringing goods
On the GSM platform, it is strictly prohibited for users to publish or sell goods involving third-party intellectual property rights without authorization, including, but not limited to, the following three categories:
(1) Trademark infringement: using goods that are different from those approved for registration on the same or similar commodities, without the permission of the trademark owner, without the authorization of the trademark owner. (1) Trademark infringement: without the permission of the trademark owner, the use of the same or similar trademark on the same or similar goods as the approved registered trademark, and other legal provisions of the law to the detriment of the legitimate rights and interests of the trademark owner;
(2) Copyright infringement: without the consent of the copyright owner, and without legal basis, the use of other people's works or exercise of the exclusive rights of the copyright owner's behavior, as well as other legal provisions of the law to the detriment of the legitimate rights and interests of copyright owners behavior
(3) Patent infringement: without the permission of the patentee, for the purpose of production and business, the implementation of the valid patents protected by law, illegal behavior.
Wish Shopping
"Wish Shopping Wish" is a European and American shopping software, with more than 100,000 consumers. You will be able to buy a lot of interesting things and get special offers and gifts from your favorite merchants and brands.Wish is a purely online marketplace, where sellers take care of their own shipping.
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