When we talked about OPPO, a lot of people mentioned vivo.
Although people always talk about OPPO and vivo together, vivo is a lot younger than OPPO, and the company was founded in 2009.
So vivo is in its early teens.
By this point, someone is bound to ask again about the relationship between OPPO and vivo and BBK.
Before OPPO and vivo, BBK had three businesses: education, music and mobile.
The music segment became independent of OPPO, and the mobile segment became independent of vivo.
That's about it, and I've said it a dozen times.
Back to vivo.
Because of its similar origins, the impression of vivo is probably not too far from that of OPPO.
vivo-advertising and factory boy
The most similar thing between vivo and OPPO is the advertising.
Turn on the TV at home and you'll always see their ads on variety or TV shows.
When you go out, you'll see vivo ads at all the subway stations, bus stops, and popular shopping districts.
When you're playing with your phone in bed, you'll occasionally see vivo ads on the opening screen of major apps.
However, vivo's approach to advertising is a bit different.
Unlike next door where there are dozens of celebrities at every turn, Vivo has no more than 10 spokespeople so far.
Song Zhongji, Ni Ni, Peng Yuyan, Zhou Dongyu, Lu Han, Wang Jiaer, Cai Xukun, Liu Wen, and Liu Haoran.
Nine.
And the second keyword 厂仔 ...
This one is kind of interesting.
As the products are more hardware-oriented, but also have the XPlay series, NEX series as the flagship models continue to be updated.
In terms of products, Vivo feels a bit more rational and masculine.
Plus, there are both male and female factory workers.
The women went to buy OPPO, the men had to buy something...
So, Vivo's products are more rational and masculine.
So there's a saying: factory girls buy OPPO, factory boys buy vivo.
The previous speculation on CP is a bit much, but we are talking about vivo after all.
Next, let's talk about vivo alone.
vivo
Shen Wei, the founder of vivo, was in charge of communications when BBK split its business into three segments.
Then the communications segment became independent and became vivo mobile.
So, although it was a bit late to become independent, vivo is the real brand that came out of the BBK mobile team.
A long time ago, when Mr. Chao was writing about his experience, vivo was still called "BBK vivo phone".
Because of its late independence, Vivo's first smartphone was released in 2011.
In November of that year, Vivo released the vivo V1, a music phone.
However, Vivo put HiFi into the phone with the vivo X1 pictured above.
Vivo's technological prowess was already evident in the vivo X1, which in November 2012 was the world's thinnest phone.
It was only 6.55mm thick, integrated with MediaTek's dual-core processor MT6577, and a 4.7-inch display;
The rear 8MP camera could fit inside the 6.55mm body without protruding out;
However, in order to be thin and light, the vivo X1's battery at that time was not very high, with only 2000mAh.
Now, eight years later, it's the world's thinnest phone.
Eight years on, vivo has come a long way.
First of all, in terms of technology, Vivo is no longer just a tech company in China.
Globally, Vivo has five smart manufacturing centers.
The five centers are in Dongguan, Chongqing, India (Greater Noida), Bangladesh (Dhaka), and Indonesia (Tanggelang).
The five smart manufacturing centers, with a capacity of 200 million devices per year, provide a strong guarantee for vivo's global product supply.
With the technical support of these manufacturing centers, vivo now covers 30+ countries and regions with 350 million+ users worldwide.
At the same time, there are 370,000+ offline sales and after-sales outlets worldwide.
Another big international player.
In terms of technology, as the orthodox successor to BBK's cell phone division, Vivo's layout has not lagged behind.
As early as 2018, Vivo has already mentioned a key statement in a meeting:
"There is no upper limit to the necessary R&D investment, and it will not be less than 10 billion"
At present, Vivo's R&D has already covered cities such as Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Taipei, Tokyo, Japan, and San Diego, USA. and cities like San Diego, USA.
Money in place, technology development step by step, the user can always see.
So, from the moment vivo pulled out the APEX, we can always see vivo continue to show muscle.
There are a number of technologies that are hot right now, and Vivo was one of the first to use them.
For example
When it comes to on-screen fingerprints, Vivo is a strong promoter.
As early as 2017, Vivo and Qualcomm jointly demonstrated the first generation of screen fingerprint phone prototype.
At that time, the screen fingerprint technology used ultrasonic screen fingerprint solution.
In January 2018, the world's first screen fingerprint phone, the vivo X20 Plus UD, was released.
Two months, vivo fingerprint recognition program replaced with the most mainstream optical fingerprint now.
And that's just one small step for Vivo.
Because, a month after the release of the Vivo X20 Plus fingerprint version... The first vivo APEX is here.
With the vivo APEX, we saw the first true - full-screen phone with half-screen fingerprint recognition.
With the AEPX, screen fingerprint technology continues to iterate at a high rate.
Two-finger fingerprint recording
Two-finger screen unlock
A year later, full-screen fingerprint recognition technology was actualized on the vivo APEX 2019.
APEX 2019 full-screen fingerprint
It is not difficult to find that from the ultrasonic screen fingerprint recognition prototype, to the world's first screen fingerprint recognition product, to the first full-screen fingerprint recognition concept ...
vivo is the only phone manufacturer inside the phone manufacturers have shown all the current screen fingerprint recognition program.
Screen fingerprint promotion ambassador.
Next.
What got the vivo APEX up?
Full-screen.
The 2018 vivo APEX first showed off a solution for a full-frontal screen with a lifting camera.
The lifting camera was then released in mass production in the vivo NEX series.
Whether it was on display or on sale, vivo was the first phone maker to do a full-screen with a lifting camera.
In the first generation of AEPX, Vivo made a whole set of technical solutions to realize the full screen.
Including lifting camera, screen sound technology, under-screen sensor technology, with three technologies to hide the front in addition to the screen components of all components.
This is the first generation of products that vivo came up with.
Then, on the vivo X27, vivo made the front lifting camera and the back main camera module in the same position.
With a clever arrangement of components, more space was made for other components.
On the X27 Pro from the same series, Vivo made a huge chunk of space for a giant elevated front camera.
This time, Vivo added some new gameplay to it.
Inside the module, in addition to a 32-megapixel main camera, there's also Vivo's signature soft light.
Netizens who like to take selfies don't need to compromise on the quality of their selfies because of the elevated camera design.
In addition to the lifting camera full-screen, Vivo has also done a dual-screen version of the full-screen solution.
But... You know the result.
On the vivo APEX 2020, vivo came up with a third full-screen solution -- an under-screen camera.
Vivo's solution is pretty much the same as the others, realized by rearranging the pixels and circuitry design plus a large bottom front camera.
In addition to the front camera solution, Vivo has come up with a lot of novel ways to play with the rear camera.
In terms of rear camera technology, it is still centered on APEX.
In the first generation of APEX in 2018, Vivo took out the Super HDR algorithm.
Probably because the full-screen solution of APEX was so stunning at the time... I guess not many people remembered that Vivo had come up with a perfect set of HDR technology from that time.
With Super HDR, Vivo was able to brighten up the dark areas while preserving the details of the bright areas in scenes with extreme backlighting.
From that day on, Vivo's HDR technology became one of its specialties.
Two years later, at the vivo APEX 2020, two coveted pieces of camera hardware were released.
The first, the ultra-stabilized Micro PTZ main camera.
With a modified gimbal structure, vivo made a circular stabilization module on the APEX 2020's camera.
Thanks to the micro gimbal, Vivo has achieved a 200% improvement in anti-shake angle compared to OIS.
This technology was later mass-produced on the vivo X50 Pro, which we also played with.
It's really solid.
But this tech isn't the most coveted.
After all... After all... what you can't have, you can't have.
The 5-7.5x continuous optical zoom module, which hasn't been mass-produced yet, is the most coveted technology on the APEX 2020.
Until 2020, fast charging is honestly not vivo's home turf.
But in 2020, a lot has changed.
At the vivo APEX 2020, 60W wireless ultrafast flash charging made its debut.
In August, the iQOO 5 Pro with 120W ultrafast flash charging was released, and a month later it went on sale.
Suddenly, Vivo seems to be bending the rules when it comes to fast charging.
A stronger Vivo is coming
After all this talk, we all have a new concept of Vivo.
And in fact, what people are complaining about with Vivo products right now is not the hardware.
The main problem is FuntouchOS, but Vivo is in the process of redoing this system.
It's expected that the next big release might hopefully see a boatload of new operating systems.
Why am I talking to you about Vivo at this time?
First of all, of course, people asked me to talk about it...
Second, Vivo has the X60 series coming out in the next few months.
Rumor has it that on the X60, Vivo will debut a range of technologies.
This includes screen, lens, and processor aspects.
You go back and look at those screen, lens, and other technologies mentioned earlier in this post.
Probably, with some new ideas for the next vivo X60.
If vivo can also put FuntouchOS design, system logic repair on the X60...
Plus hardware upgrades, new technology releases, satisfaction.