From 2008 to 2022, 14 years, along with the rise of national brands, Yi's home from the unknown private brand, growing into a widely known national brand. Behind the wickerwork is a group of people for the unremitting struggle. 14 years, Yi's home has emerged a large number of outstanding achievements of women: specializing in product research, professional research, improve service, logistics and after-sales service ...... They are in their respective areas of deep plowing for more than a decade, and continue to create value, but also to reap the benefits of growth.
I's home product director Chen Zhang: control product development, focus on high-quality
High-quality products has been the core competitiveness of the I's home, and behind each of the explosive, there will be a key figure in the control of the product research and development, she is the I's home product director Ms. Chen Zhang.
From college graduation into the home of Yi's, Chen Zhang in the product research and development position for twelve years. From the fledgling girl to the marketing director, she insisted on doing one thing: to make every product into a fine product.
Just entered the home of the Yi's that will be in the early stage of the creation of the home of the Yi's, when the skincare market is full of fickleness, want to meditate on the product is not an easy thing. In order to find a good product manufacturing plant, Chen Zhang followed the chairman of the first line of the market, a factory to carry out research, all-round investigation. At the same time to invite manufacturers to visit the home of Yi, and strive to get the factory's best raw materials and the best production line. With a frequency of at least 50 supplier visits per year, we have gradually established a solid and high-quality supplier system.
"For example, Kohansen, they are also impressed by our sincerity, gave us has not been given for ten consecutive years to the Chinese customers of the trademark authorization, and even, and now it is even more to give us BG this formula, which is more than a hundred years of their enterprises, the most fist products, in China, nearly a decade are the only authorized brand enterprises. " Chen Zhang said.
Today's Yi's home, from 30 countries around the world to select high-quality raw materials, and top raw material suppliers, suppliers. The entire beauty industry knows that Yi's home is very focused on real materials, many organizations have new research and development results, will be the first time to synchronize with Yi's home. These are not without Chen Zhang's strict management of product production.
NANA, the chief beauty officer of the company: building a bridge to beauty with professionalism
In addition to high-quality products, professional skincare service is another major competitiveness of the company, which has been plowing into the skincare market for 14 years and has brought beautiful changes to millions of sisters with its professional skincare service. As a representative of professional skincare professionals, NANA has also witnessed the enhancement of the professional services of the company.
As an art student, NANA, when she graduated, she wanted to choose an educational communication job about beauty. "Because I think education dissemination is the only way to make the matter of becoming beautiful, like a yeast seed, spreading from one to the other, with a longer term meaning. I want to do a career that really means something to the users, that puts their interests first, that is truly altruistic."
With this in mind, NANA joined the Yi's family as a cosmetologist. On the market, nutritionist, skincare artist, makeup artist, and clothing coordinator are basically four different types of job positions, and NANA, as the chief beauty officer of Yi's family, has achieved four careers in one. By participating in various examinations, sharing with industry leaders, and exchanging with experts and scholars, she continuously improves her professional knowledge. From theory to practice, she has plowed y on her professional field for several years and grown into an expert in the field of skincare. And edited and published the book "Perfect Skin Care Complete Book".
"Treating professionalism, treating products, we are never sloppy, a millimeter and a centimeter, all have to be clear." NANA has always been convinced that professionalism is a bridge, a bridge that links the product and the user, a bridge that leads the user to harvest beauty. Only with a solid professional foundation, can cast stable foundation, can really do a good job of service.
Now, every skin care professional in Yi's home needs to go through a professional, comprehensive and strict training and assessment, so that everyone is licensed to work, and need to have a professional, nationally recognized credentials. In order to improve the quality of their services and professional standards, they have never stopped learning, in addition to systematic theoretical knowledge, in the training process will also be for specific cases of skin problems in group discussions, from age, occupation, rest and relaxation, habits, skin nature and other dimensions, to develop a suitable skincare program. 14 years, Yi's home has been using professional skincare services in the field of social e-commerce to stand out! The company's products and services are designed to meet the needs of the marketplace, and are available in a wide range of colors and sizes.
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In 2012, many people lacked a scientific understanding of skin problems, and most of them used skin care products indiscriminately. In order to help users solve their problems and change the status quo of using skincare products indiscriminately, He Songming, who had just joined Yi's family, took the first step of skincare service by supplementing his knowledge of skincare from various beauty websites and professional science websites for three months without resting.
As the concept of internal conditioning and external support began to be integrated into the corporate culture and services of Yi's home, Yi's home skincare professionals are not only helping women to solve their skin problems, but also need to provide them with intimate companionship and positive guidance to help women grow and improve. In order to live up to the trust of the users, He Songming is also trying to make himself perfect, to put professional knowledge and emotional guidance into every detail, standing in the user's point of view to think about the problem.
"We're ostensibly solving skin problems, but fundamentally, we're helping them rebuild their confidence. Because not everyone is a natural beauty, but everyone is very unique, we help them solve their skin problems, but also to help them to build confidence in themselves, to build a kind of courage to deal with challenges." He Songming said.
Treating users like friends and family, unreservedly give and dedication, from recognition to mutual trust and then to talk to each other, their wholehearted trust and entrusted, from time to time to let He Songming full of responsibility and sense of mission, but also let her more focused on the service this thing well. In ten years, He Songming has not only helped many women to achieve both internal and external beauty, but also realized her own perfect transformation from a young graduate to a sophisticated and stylish career woman. Ten years as one day seriously, just like the home of Yi's 14 years is committed to helping the majority of women to achieve exquisite transformation, the original heart remains unchanged, the mission remains unchanged.
Over the past 14 years, I've done a lot of things, and behind every skin consultation is the hard work and perseverance of countless people, and for professional skincare professionals, it's important to maximize your skincare services. And it is these details of service, meticulous emotional accompaniment, accumulated into Yi's home users' trust. The relationship between skincare professionals and users is no longer a simple service relationship, but has evolved into a warm friendship. The skin care professionals of Yi's home have also become the most solid support for VIP users on the way of internal and external training, and millions of women have realized the exquisite transformation because of knowing Yi's home.
Wang Wei, the person in charge of logistics of Yi's home: delivering good products to users safely
The logistics of Yi's home has assumed the role of guaranteeing that all the groups consuming in Yi's home can receive parcels safely, quickly and completely, and the speed of efficient and safe delivery has always been the competitive advantage of Yi's home, which is the distribution center of Yi's home, Ms. Wang Wei, the person in charge of logistics, efficient and safe delivery speed. The distribution center, Ms. Wang Wei, head of logistics, efficient execution.
After joining Yijia in 2013, Wang Wei has been insisting on exploring the field of logistics and distribution. In the early days of Yi's home logistics system, there is no modern equipment, and no operating system of their own, can only rely on manpower to maintain, especially during the event, a large number of parcels need to be shipped delivery, Wang Wei will often work overtime, running to the various warehouses to supervise, to ensure that the transfer of parcels of goods on the shelves, loaded out of the shipment. She and other colleagues in the warehouse from 9:00 a.m. until 10:00 p.m., the most tasks to the next day in the early hours of the morning, until all the parcels are sent out. In order to ensure the efficient operation of warehousing logistics, she even gave up a number of consecutive days off
The parcels that she handles can bring beauty and self-confidence to the users, and it is Ms. Wang Wei's greatest sense of achievement to be recognized and praised by them on Yi's home logistics. Less than ten years, Wang Wei insisted on doing things with the spirit of craftsmanship, not only met a lot of like-minded friends, but also reaped the success of their own careers, and became the backbone of the Yi's home logistics distribution. However, she still remembers her original intention: integrity first, efficiency first, customer first, service first.
Now Yi's home has been built to cover the country's eight distribution centers, according to the user's address near the allocation of the warehouse shipments, so that they can receive the goods faster, to bring users a better shopping experience. Regardless of the daily or activity period of the express peak, Yi's home product delivery speed will not decline, Yi's home covering the country's eight distribution centers is the strong backing of the express on time.
In her time, Yi's home emerged a lot of women like Chen Zhang, NANA, He Songming, Wang Wei, they stick to their own field of hard work, to realize their dreams, harvest happiness, their story is also the development of Yi's home 14 years of development of the brilliant development of the epitome. Everyone is doing their best to do the cause of beauty, and the future of their home and Yi's home, and thousands of women's story continues, a lifetime, always the same mission.