What are the commonly used fonts in advertising agencies

$1 italic: italic, also known as living, is a kind of imitation of handwriting habits of a typeface, the strokes are quite even, the character shape is upright, widely used in student textbooks, popular books, annotations and so on.

2

Boldface: boldface, also known as square or isometric, is a font that is square and bold, with dignified character shapes, horizontal and vertical strokes, and handwriting that is all the same thickness, with an eye-catching and tight structure. Bold for the title or need to draw attention to the eye-catching note or annotation, because the font is too bold, so do not apply to the body of the printing part.

3

Faux Song: Faux Song is a Song structure, regular strokes of a more elegant and upright font, strokes horizontal and vertical thickness uniformity, often used in printing subheadings, poetry, short articles, annotations, citations, etc., in some reading material is also used to print the main part of the text.

4

Fine Arts: Fine Arts refers to a number of non-normal special printing fonts, generally used to beautify the page. The strokes and structure of the art body are generally carried out some visualization, often used in book covers or the title part of the page, the application of appropriate, can effectively enhance the artistic taste of the printed materials. This type of font is very wide range of fonts, such as Hanting, Wendi and other font library fonts