a, title
1, the main title: this is the center of gravity of the POP, the most able to retain the audience's attention, so the font must be Eye-catching, must be eye-catching, clear, easy to read, the number of words should not be too much, in order to read about 2 seconds for the limit of clear
2, sub-title: If the main title can not adequately explain the content, or in order to make the content more attractive to the audience. Supplementary description of the subtitle is necessary, so the subtitle has the effect of the finishing touch. But the main title
if the audience can not pull, then the audience will not be interested in reading the subtitle. This POP design is a failure. Clearly, the audience's attention from the main title - subtitle - the specific content of the explanatory text, so the POP is successful.Two, decorative
Decorative frames, patterns and underlining is the more commonly used methods. Among them, the word modification is very important, but it should be noted that: large words do not modify will appear monotonous, small words too much modification will prevent the reading. POP advertising is not considered to be a "bo
deep", but it is difficult to learn to be precise, and not in two words can be exhaustive of the mystery. Here, put aside for the time being, I hope there will be an opportunity to talk about it in detail.Three, explain the text
Explain the text is hand-drawn POP poster design, the content, the purpose of the full description of the text, written with attention to:
1, concise, to avoid poor language.
2, the most attractive information should be written in the front, enticing the reader to read down.
3, the number of lines of writing as far as possible within 7 lines, not more than 15 words per line.
V. Illustrations
POP expressed purely in words is more monotonous, with illustrations is a good way to regulate, but should try to avoid too fine and rough.
Six, other notes
1, the colors used no more than three, generally red, blue, black three main.
2, write the full name of the product, as well as specify the specifications.
3, write the price should pay attention to the decimal point before and after the number of digits to the size of the obvious.
4, a POP on the principle of not more than two commodities, otherwise the effect of visual impact.
5, to indicate the original price and the current price to reflect the magnitude of the price reduction.
What are the ways to write POP poster fonts?Practice POP poster font skills:
(1) when running the pen in the direction of the stroke forward, the pen and paper into a tilt 60 angle.
(2) Run the pen do not apply too much force, so as not to drag, the ink will be haloed.
(3) The whole broad side of the pen should touch the paper before you start to run the pen, and the power and speed of the pen should be consistent so that the strokes will be smooth and nice.
(4) Don't repeat the stroke, otherwise the color will be darker and the stroke will be thicker.
(5) When writing horizontal strokes, the more pointed end of the nib is at the index finger's position, and the strokes must be parallel to the upper and lower grid lines as you write from the left grid line to the right grid line.
(6) After practicing smooth strokes, bring the tip of the pen toward the right front when writing close to the right grid line, with an extra little tail to make the strokes more flexible.
(7) When writing vertical strokes, the more pointed end of the nib is at the thumb position, and when writing from the upper grid line to the lower grid line, it must be parallel to the left and right grid lines.
(8) After practicing the smoothness of the strokes, when writing close to the lower grid line, bring the tip of the pen toward the left or right, then it becomes a "vertical hook" or "vertical pick" stroke.