1. Uncivilized words are strictly prohibited.
2. It is forbidden to use words suspected of deceiving users.
3. It is forbidden to use words to stimulate consumption.
4. Obscene, gambling, superstition, terror, violence and ugly words.
5. Ethnic, racial and sexist expressions.
6. False advertising language of cosmetics.
7. Medical terms (general commodities, excluding cosmetics for special purposes, health foods and medical devices).