Whenever it's graduation job hunting season, there are often all kinds of friends ask me, what do medical device sales representatives do? What's the difference between a medical representative and a pharmaceutical representative?......
So in this article, Ross buddy and you talk about the work of medical device representatives, specifically what to do.
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01, Sales
Sales (Sales) department is the first line of the major enterprises, the medical enterprise circle, there will be a variety of sales called:
In the pharmaceutical companies, commonly known as the medical representative, the academic will be called the medical information communication specialists;
In the device, the medical equipment representative, the medical equipment representative, the medical equipment representative, the medical equipment representative, the medical equipment representative, the medical equipment representative, the medical equipment representative, the medical equipment representative, the medical equipment representative, the medical equipment representative, the medical equipment representative and the medical equipment representative.
In the field of equipment, commonly known as equipment representatives, academic some will be called product technology specialists;
In the school recruitment, in order to highlight the force, usually called for sales management trainees.
In short, no matter how you call it, it's really a Sales.
In the medical enterprise, the requirement for Sales is to make the product serve more patients through academic promotion. Need to be fine, compliance must be examined :)
In fact, the leadership of the Sales requirements have and only one - to complete the sales target.
02, medical device representatives vs. pharmaceutical representatives - the same place
1, visit the key customers in the region
This is basically all the areas of sales *** with the same thing to do, every day to visit the customers in the region to introduce the product-related content, in the customer need to carry out the product section will be The presentation will help customers to better understand the product.
At the same time through the visit to obtain key information and data, can help better analyze the market, such as understanding the recent trends of competing brands, the latest developments in the industry, the expert ecosystem of hot spots, etc.;
Anytime to understand the customer's needs, including his personal needs, development needs, work needs, etc.;
In the visit to the object, the pharmaceutical field, the main visit can be a prescription product, the main product is the first time to visit the customer's needs, the main product is the first time to visit the customer's needs.
In the visiting object, the pharmaceutical field mainly visits the customers who can prescribe the products, the consumables field mainly visits the main surgeon who has the authority to use the products, the equipment field mainly visits the director of the department and the hospital leadership to recommend the configuration, provide solutions and so on;
Through the visit, timely treatment of customer objections to improve customer adhesion, and the customer to establish a long-term and stable cooperative relationship.