Haier mainly operates in home appliances, with products covering eight categories: refrigerators and freezers, washing machines, water heaters, air conditioners, televisions, kitchen appliances, smart appliances and customized products.
Subsidiary Brands
Haier, the main brand of home appliances of Haier Group. Adhering to the enterprising Haier culture, the brand positioning "green concept".
Tuishuai is a customized home appliance brand launched by Haier Group in the context of the Internet era. The target group is mainly young consumers who advocate individuality, fashion and simple lifestyle.
Casarte, Haier Group's high-end home appliance brand. The name Casarte is inspired by Italy, and the brand is positioned as "creative home appliances, style life".
"AQUA" is an Italian word meaning "water", and was born in Shiga Prefecture on the shores of Lake Biwa, the largest freshwater lake in Japan. Lake Biwa is the largest freshwater lake in Japan. AQUA was born with the idea of "a washing machine that cherishes water".
Fisher & Paykel comes from New Zealand, where its innate spirit of innovation and pioneering, as well as its respect and care for humanity and the environment, have shaped the brand's prestigious reputation.
Extended Information
Brand Value
On June 22, 2016, World Brand Lab, the world's top brand research and evaluation organization, released in Beijing the 2016 ( thirteenth) list of China's 500 Most Valuable Brands, Haier Group has been the No. 1 brand in the home appliance industry for thirteen consecutive years with a brand value of 221.865 billion yuan, and the brand value has increased by 50.4% year-on-year.?
November 19, 2015, Baidu Marketing Research Institute released the first half of the 2015 annual brand digital asset list list,*** involving 42 industries, more than a thousand brands, Haier with 11,335MB of brand digital asset number topped the list of home appliance brands.
On September 17, 2015, the 2015 (21st) China's top 100 brand value list was unveiled, and Haier topped the list with a brand value of 128.86 billion yuan, which is the 14th consecutive year that Haier has been at the top of the list. In addition, Risun, an independent sub-brand of Haier Group, also made the list, ranking 24th. Haier Group is the only company with two brands in the top 100.?
On June 16, 2015, World Brand Lab, the world's top brand research and evaluation organization, released the 2015 (12th) "China's 500 Most Valuable Brands" list in Beijing, and Haier Group, with 147.559 billion yuan in Haier Group topped the home appliance industry for the twelfth consecutive year with a brand value of 147.559 billion yuan, a year-on-year increase of 42.3%, and a year-on-year increase of six places in the rankings.
On May 28, 2015, Interbrand, the world's leading brand consulting organization, released the 2015 Best Chinese Brand Value Ranking, and the brand value of Haier Group reached 7.879 billion yuan, an increase of 8% over 2014, and it has been the No. 1 brand in the home appliance industry for four consecutive years.
On January 27, 2015, Haier Group was once again ranked in BrandZ?s Top 100 Most Valuable Chinese Brands with a brand value of 1.92 billion dollars, an increase of 34% over last year. Haier has been honored on the list for five consecutive times since 2001, and this time the ranking has improved by seven places compared to last year.
Baidu Encyclopedia - Qingdao Haier Co.