Skyworth Group Limited is a large-scale high-tech listed company producing consumer electronics, network and communication products with Hong Kong Skyworth Digital Holdings Limited as the leading company across Guangdong and Hong Kong.
Skyworth was founded in 1988, after twenty-one years of struggle, Skyworth has
grown into an internationally renowned Chinese home appliance giant, ranked among the world's top ten brands of color TVs, and has become the sixteenth of China's top 100 electronics ranked outstanding enterprises. 2008 fiscal year, Skyworth Group in the financial crisis against the trend of the soaring, with an annual sales of 15.3 billion Hong Kong dollars, and the export value of the country continued for 11 years in the leading ranks. As the largest taxpayer in Shenzhen for eight consecutive years, Skyworth has been the largest taxpayer in Shenzhen. As a major taxpayer in Shenzhen for eight consecutive years, as of FY2008, it has paid a total of nearly 5 billion yuan in taxes to the state, donated more than 100 million yuan to social welfare funds, supported more than 500 supporting enterprises, and solved the employment of about 100,000 people.
Skyworth Group is headquartered in Skyworth Building in Nanshan Hi-Tech Park, Shenzhen, with production, research and development bases, marketing headquarters in Bao'an District, Shenzhen, and marketing branches all over the world, with a total of nearly 20,000 employees.
Focusing on the core of digital display technology, Skyworth has set up more than ten industrial companies, including Shenzhen Skyworth-RGB Electronics Co, Ltd, Overseas Development Co, Mobile Communication Co, Digital Technology Co, Qunxin Security Co, etc., and has six scientific research institutes around the globe such as Silicon Valley Research Laboratory of the U.S.A., Hong Kong Research & Development Center, and Shenzhen Digital Research Center, etc., and set up controlling production bases in Mexico and Russia. Gradually formed the "forward-looking development in the United States, application development and production in Shenzhen, sales in the world" international business model. The main products developed include plasma and LCD TVs, various types of flat-screen TVs, digital TV set-top boxes, cell phones, automotive electronics, security products and products related to the digital TV industry chain. At the same time, following the 250,000 square meters Gongming manufacturing base, in Shenzhen Shiyan has built an area of more than 650,000 square meters of Skyworth flat panel display science and technology industrial park, as well as in Hohhot, Inner Mongolia, a large TV production base covering an area of 245 acres, which is China's most modern digital display industry base. 2008 October, Skyworth Guangzhou flat panel display science and technology park was also officially put into operation.
Meanwhile, Skyworth has been improving its competitiveness in all aspects of products, technology, marketing, resources and management. Skyworth continues to introduce digital TV, HDTV, plasma TV, LCD TV, rear projection TV, large-screen flat screen TV and other new series of healthy high-definition TV, has won the "three years of quality inspection-free products", "China Famous Brand", "Famous Trademark" and other titles. The color TV "digital tide", "health wind" and "flat storm", "line-by-line storm" and "HD storm" that swept across the land of China have been awarded the titles of "three-year quality exemption product", "Chinese famous brand" and "well-known trademark". "digital tide", "health wind" and "flat storm", "flat storm", "high-definition storm", "flat storm", wave after wave to continue to write the advantages of Skyworth to lead the trend of display technology. Skyworth took the lead in launching six-color technology, screen change technology and screen stabilization technology products in the domestic market, and many of its technologies have won the Science and Technology Progress Award of Guangdong Province and Shenzhen Municipality, while its A12 and V12 dual-engine audio-visual technologies have achieved a leading position in the flat-panel color TV market. We have successfully developed "China's first HDTV", "China's first all-in-one TV with card separation" and "China's first recordable TV", "Screen Change TV", "Screen Stabilized TV", "World's First RM Format LCD TV--KuKai TV" and so on. These achievements have established Skyworth's position as a noteworthy company in the industry. After more than two years of promotion and market cultivation, Skyworth cool open TV has achieved great success, cool open mode of emergence, has been written by the Ministry of Industry and Information Technology of the electronic industry revitalization plan.
Skyworth Group has continuously put forward marketing theories in line with the current reality in its development, "the third marketing model", "service marketing", "value-added marketing", "Third Marketing Model", "Service Marketing", "Value-added Marketing", "System Marketing" and other marketing theories are proposed and practiced to strengthen the market competitiveness of Skyworth's products.
The Skyworth Group emphasizes on technology research and development and innovation, and has built up an excellent R&D team. At present, the invention patent application ranks 10th among the top 100 electronic information. Especially in electronic application technology, it is far ahead in the industry.
The Skyworth Group is constantly seeking more cooperation in upstream and downstream in its development.
In April 2008, Skyworth signed a strategic cooperation agreement with South Korea's LGD to formally enter into the upstream module, laying the foundation for building the strongest industry chain in the industry.
Skyworth Group emphasizes on cultivating and absorbing excellent talents, and has established a perfect mechanism for talent selection and cultivation, creating a team with combat power and world-class level. Skyworth Group constantly improves its management, has a rigorous governance structure, and has completed the transformation from a family business to a modern enterprise.
Skyworth has a strong distribution network with 40 branches, 176 offices and more than 10,000 dealers in China. The excellent talent team, internationalized management team, outstanding resource integration ability, institutionalized management construction, hard work, continuous innovation, the pursuit of excellence in the corporate culture has created the outstanding core competitiveness of Skyworth, achievements of Skyworth's position as the industry leader!
With high quality products, Skyworth successfully became China's aerospace partner in 2007, Skyworth TV, Skyworth cell phones, Skyworth security monitors became China's aerospace products, and witnessed the historical feat of "Shenzhou VII" flying into the sky; at the same time, Skyworth Group fully sponsored the Chinese shooting team, the impact of the first gold in the Beijing Olympics. At the same time, Skyworth Group fully sponsored the China Shooting Team, striving for the first gold in Beijing Olympic Games. In 2008, Skyworth Group was the first to lend a helping hand in the snowstorm in the south of China and the Wenchuan earthquake. At present, a total of 11 million yuan has been donated to the earthquake-stricken areas. Through public welfare activities, Skyworth's brand value has grown rapidly, reaching 12.304 billion yuan in 2008, a net increase of 146% in three years.
In 2009, Skyworth Group became the main sponsor of the 2011 Shenzhen University Games.
Currently, the "home appliances to the countryside" and "trade-in" activities are being implemented by the state, Skyworth Group responded positively and quickly promoted in the vast rural and urban areas, making great contributions to the expansion of domestic demand and the popularization of LCD TVs in China.
Skyworth is working hard to realize its beautiful vision: to make Skyworth audio-visual products enter hundreds of millions of families in different countries, so that people of different nationalities can enjoy the wonderful and fun of digital audio-visual life. Skyworth Guangzhou flat panel display base covers a total area of about 120,000 square meters, with a total planned investment of 185 million U.S. dollars, and an annual production capacity of 2 million flat-panel TVs. The construction is divided into two phases. From March 18 to October 28, 2008, Skyworth completed the construction of the first phase of the project of about 60,000 square meters, including comprehensive plant, flat-panel plant, and equipment rooms. In terms of equipment, Skyworth is equipped with 4 flat-panel TV assembly production fast lines (2 have already been built), 4 movement lines, 3 power supply assembly lines, 6 SMT assembly lines, in addition to perfect R&D and production testing instruments and equipment. After the first phase of the project is put into production, it is expected that the annual output of flat-panel TVs will be about 1 million units, and the annual output value will be up to RMB 5 billion.
The second phase of the project will focus on the expansion of the flat-panel assembly plant and the construction of new injection molding, hardware and other supporting plants. The second phase of the plan will add a new flat-panel plant, an injection molding plant, 4 flat-panel TV assembly lines, 4 movement lines, 2 power supply lines, 6 SMT assembly lines, 12 large injection molding machines, 6 spraying lines, and 20 sets of large hardware stamping equipment. By then, the annual capacity of Skyworth's Guangzhou factory will reach 2 million units, with an output value of about 10 billion RMB and a total of about 2,000 employees.