College student entrepreneurship is a kind of entrepreneurial process with the special group of school students and graduated college students as the main entrepreneurial body. The following is what I have organized for you about the project plan of college students' innovation and entrepreneurship competition, I hope it will be helpful to you!
University Innovation and Entrepreneurship Competition Project Plan1
I: Merchants
Merchants strategy: based in Jining, facing the province
Jining as the focus, in Jining to ensure that the investment in the area of investment in a comprehensive and smooth development at the same time, and to establish the investment department to arrange the investment force The effect is ideal, in order to ensure that the Beijing region investment target at the same time, at any time to adjust to increase the field investment efforts.
Second: the background of the investment project
Nordic style water park is the largest water amusement park in Jining world. Affiliated with the Jining City Nordic Style Resort Hotel, located in the southeastern part of the city, close to the North Lake Scenic Area, is located at the intersection of Jizou Road and Torch Road, with convenient transportation and superior location. The hotel covers an area of more than 240 acres, backed by green mountains, facing the blue waves, mountains and water, beautiful scenery, pleasant scenery. Chinese and Western, log pavilion-style buildings and mountains, water, forests reflect each other, showing a Chinese ink mood interpretation of the Nordic colorful oil paintings, is a leisure, vacation, tourism, sightseeing, entertainment paradise.
The most advanced water park with the most equipment, it has a one-day visitor throughput of 10,000 people, and its goal is to be among the top ten water parks in the province within five years. There are many years of water park management experience. Nordic water park covers an area of 30,000 square meters, designed by the internationally renowned ___ company. The water treatment system in the park introduces the world's most advanced ozone water storage ring treatment system, which not only can make the water quality in full compliance with the requirements of the national quality inspection department, but also can eliminate the emergence of bacteria in the water without stimulating the eyes and the skin, making the water in the park become more pure and safer. All water play equipment in the park is designed and provided by world-class water equipment companies. Visitors sit, artificial beach, pavilion, rich in Nordic humanistic atmosphere, especially suitable for tourists who like to experience the fresh feeling; there is a water roller coaster known as the jet slide can bring visitors an incredible sliding experience, very suitable for young tourists who like to challenge the stimulus; in addition there is the latest design in the waterpark industry family fun combination of water slides, which is the world's first use of the new high-tech design of the high degree of thrills, especially suitable for the water park industry. It is the world's first use of new high-tech design of high thrill degree is very high water slide, especially suitable for family and friends **** with the experience. Water park also has a crazy play pool project, it is Jining's largest theme-based water play area, with a variety of different water slides and water activities to provide visitors of different ages without (business guidance) poor joy; plus centrifugal slide and high-speed slide and other water amusement equipment, are very suitable for young people who like to jump battle stimulation, as well as specially designed for children and children's slide and children's water pool and so on.
In addition to all the hardware equipment of the water park to reach the international leading level, in order to be closer to the needs of the Guangzhou public, the opening time of the water park will be from the morning until the night, so that visitors can not only enjoy the sunbathing during the day, but also after work with their families and friends to enjoy the romance under the moonlight. In addition, the park can also enjoy the flavor of the show, bonfire dinner, seafood food and so on let you taste a variety of food snacks.
The water park in the various water amusement equipment is suitable for both family and friends to play, but also suitable for couples **** vacation day; the purest water fun can drive away the city pressure, cooling, but also enhance the feelings between people, it will be the public in the summer of the best choice for leisure.
Water treatment, water quality testing
Water Park introduced the international advanced ozone water recycling system to ensure that the water quality meets the standards, so that the water in the park not only has a odorless and tasteless significant specific, but also in the premise of not harming the human skin to kill bacteria on human skin, in a timely manner, to eliminate bacteria in the water appeared in the first signs. Park every day in accordance with the provisions of the regular sampling of each facility pool inspection, and publicize the results of the inspection, so that visitors to the park timely understanding of the current water quality information to ensure that the quality of water in line with the standard.
Professional water first aid, landscape design and shade structure
The landscape design of the water park is based on subtropical plants and flowers, forming a natural and relaxing environment for visitors, there are many shade facilities in the park free of charge for visitors, so that visitors get the best protection in the sun.
3: Introduction of the project executives (including experience, experience, education)
1. Ms. Luo
4: Brief description of the project content
1. The project belongs to the entertainment industry
2. The approval of the introduction
Approval of the agency:
Approval time:
Document No. 3. Whether the project has been reviewed or evaluated by a professional organization. (including asset evaluation report and bank credit certificate)
4. Expansion projects must briefly outline the unit's financial year-end statements for the past three years
V: Introduction of the project's own assets (including real estate, real estate, equipment, funds) VI: Project Investment Requirements (forms of investment: capital, equipment, technology, management, market)
1. Forms of investment in the form of funds and payment modes
1. p> a. Rental payment and preferential policies have the following three ways:
1, a one-time payment of three years of rent. From the fourth year onwards, the rent will be increased by 5%; in the fifth year
the rent will be increased by 6%; in the sixth year, the rent will be increased by 7%; the overall rent increase ratio will not be more than 20% of the original rent level.
2. The first installment is 30% of the 5-year rent, and the full amount of the 5-year rent is paid before the official opening. From the sixth year onwards, the rent will be increased by 5%; the seventh year will be increased by 6%; the eighth year will be increased by 7%; the overall increase will not exceed 20%. The lease can be signed for a period of __ years.
The first installment is a one-time payment of 5 years' rent. You can get 6 years of the actual right to use the preferential policies. From the seventh year onwards, the rent will be increased by 6%; in the eighth year, the rent will be increased by 7%, and the overall increase will not exceed 20%. In addition to the above incentives, you can also get the opportunity to choose a store location.
3. Pay 30% of the 17-year rent in the first installment, and pay the full amount of the __-year rent before moving in. You can get the preferential policy of ___ years of actual right to use. Can sign a lease contract period of __ years. If __ years of rent in the first period of a one-time payment, in addition to enjoying the above preferential policies, you can also get the opportunity to select two stores location.
4, the rent payment method and the reasons for providing preferential policies:
Considering that the investment of the project should not only be in line with the overall positioning of the company, but also take into account the company's cost recovery, and the shorter the recovery period, the less the operating financial expenses incurred, and, at the same time, timely repayment of the loan will be conducive to the improvement of the company's credit rating, which is extremely beneficial to the development of the company in the future. On the one hand, the above program can play a role in keeping small merchants who lack strength out of the door (and raise the threshold), so as to achieve the purpose of natural elimination. At the same time, according to the principle of cash is king, the use of our minimal impact on the life of the concessions to the benefit of merchants, so that the first both to give concessions and will not make the cash receivable to produce the slightest loss.
In addition, taking into account the future appreciation of the project, we can fully enjoy the benefits of appreciation, the program is set to try to guide the commercial tenants to choose a 5-year lump sum payment of rent. The economic benefits of this approach will be calculated in the attached economic analysis of the content of the specific data embodied.
Six: Economic Analysis
I. Payment (three years) rent economic analysis (ideal price)
1, according to the actual use of the area can be rented by ______ million square meters;
2, according to the actual use of the area of square meters of each floor for rent;
3, the average rent price of _______ yuan per month Calculated; total
4, security deposit -------------
7: analysis of the use of foreign funds table (project back to the capital investment analysis)
8: project feasibility analysis of the introduction (market forecast analysis)
9: the project has been prepared to start the year of the vested benefits and the incremental increase of the analysis of the report for 3-5 years.
Ten: investor rights and interests
Eleven: the project's possible risks and ways to deal with the introduction
Twelve: Remarks
University Innovation and Entrepreneurship Competition Project Plan 2
First, the basic situation:
1, the name of the enterprise: department store supermarket
2, industry type: retail
3, organizational form: individual business
The main business scope: the town center of their hometown, which is the center of the collection of people
4, business location: Yangshan County, Qingyuan City, Guangdong Province, the seven arch of the town
Area: occupies an area of about 150 square meters
Reasons for the choice of the location: because the town center, there is not a larger supermarket, the town center is not a large supermarket. The reason for choosing this location is that there is no larger supermarket in the center of the town, and the location is a centralized area for people and vehicles, with convenient transportation and a very bright market prospect.
5, the entrepreneur's personal situation:
Name: Zhang Wenjian
Gender: male
Age: 21
Culture: college
Related work experience: once in the store to sell things, know a little bit of how to operate, but in the future I will increase the social practice, learning and knowledge in this area.
Related work experience
Second, the project overview:
I am a college student, majoring in computer science, interested in management from childhood. Now will be graduated from college, with their own management of the hobby and yearning, has always hoped to open a supermarket in their townships, with which to develop the economy of their townships, many supermarkets in Guangzhou attracted me, I went to the supermarket shopping enlightenment, so that I have a great interest in this. According to my experience, capital situation and understanding of today's society, decided to be cautious, think twice, because it has a very big risk, coupled with their own inexperience.
With the continuous improvement of the living standards of residents, the pursuit of environmental protection, healthy consumption has become a life style, so I intend to sell some green products to ensure that the people's physical and mental health, the customer first, this is our purpose.
Third, market research (see table)
1, store hardware survey. Mainly includes: the location of competing stores, store appearance and image, building construction, parking lot design, business facilities configuration and other aspects of the survey.
Fourth, the investigation of other hypermarkets:
2, store display layout survey. Mainly includes: the competition store floor composition, layout, area division, merchandise display and store atmosphere to create a survey.
3, commodity capacity survey. Competitive stores on the degree of complete varieties of commodities, commodities, the price band, the quality of goods, the supply of goods to investigate and analyze the situation.
4, customer level survey. Mainly from the age level and income level survey.
5, store operation and management survey. The survey on promotion, replenishment, display and environmental health.
The relationship between demand and supply has the following types: ① strong demand, low supply type; ② strong demand, strong supply type; ③ demand is not strong, the supply is not strong type; ④ demand is not strong, strong supply type. From the warehouse supermarket site, its location within the business district demand and supply relationship presents the first type of the best, the second second, the third and fourth types to try to avoid. Investigation of demand and supply, pay attention to the potential demand and supply of the investigation, pay special attention to some factors that may cause changes in supply and demand development trend.
6, warehousing supermarket survey:
In the warehousing supermarket site selection, in addition to the above large project survey, the specific location of the site selection must also be the following a few details of the problem, but is quite important to the investigation of several factors.
Visibility. Visibility is the degree to which the store can be seen by pedestrians or car riders. The higher the visibility of the place, the store is more likely to attract the attention of the traffic, the more likely they come to the store shopping. Therefore, when choosing a location for a warehouse supermarket, you should choose a location with high visibility, such as a crossroads or a three-way intersection with two sides of the street.
Suitability. If you want to acquire land to build a house to consider the shape of the land area and the type of store is consistent, if you rent a ready-made house to consider the construction of the building, materials, fa?ade modeling and its plasticity, warehousing supermarket shelves than the general shopping malls, and accordingly require that the building's storey height is also relatively high. At the same time, we also need to understand the requirements of the relevant urban construction and development planning, detailed understanding of the location of the transportation, municipal, green, public **** facilities, residential construction or renovation projects in the near and distant future planning.
Transportation accessibility. The main understanding of two aspects of the situation:
a. Is the location is close to major highways, the transportation network can be accessible in all directions, the goods from the train station, dock to the store is convenient, during the day can pass through the large trucks, because large cities generally large trucks on the implementation of transport controls, many streets in the central area does not allow through traffic, and in some cases, only allowed at night through the car.
b, is the place whether there is a dense bus route through, the stops of the bus route can be uniform and comprehensive coverage of the entire urban area, the current popularity of private cars in China is not widespread, this point is particularly important. Because this is directly related to the customer shopping convenience.
Fifth, before the opening of the market research:
Before opening the supermarket I have to visit some supermarkets and businesses, carefully observed the situation of consumer shopping, and asked some consumers, such as: different ages, different occupations, different income levels of consumers, with different shopping habits and consumer demand, I think that the shrewd businessmen in the process of operation to constantly speculate on the psychological changes and changing needs of the consumer groups. I think the shrewd business in the business process to constantly try to understand a variety of psychological changes in the consumer groups and changes in demand.
(a) the consumer behavior and psychological characteristics of high-income consumer groups:
1, brand preference is obvious, by the influence of cultural needs than the price of temptation. High-income groups are mostly highly educated, high-grade, high consumption needs of the "three high" consumer groups, easy to accept new things and big brands, and will produce the corresponding brand preference.
2, the purchase of a larger number of purchase frequency and less frequent. High-income groups are busy working, so they show great irregularity in their lives. In addition to weekends, shopping for them is only a "luxury". But if they go shopping in the mall, they buy a lot of things, from food, drink to use, a consumption is hundreds of dollars. It is understood that this "centralized shopping" consumers and many, in the weekend shopping group accounted for a large proportion.
3, shopping expectations are high. High-income consumers affected by their social status, in the shopping business is also expected to give their special care, such as pre-sale and after-sales service, and so on. I have interviewed many consumers, they agreed that when shopping, they attach the greatest importance to the service attitude of merchants.
(B) the consumer behavior and psychological characteristics of low-income consumers:
1, focus on price. Many people have had the experience of strapped for cash, no money days, they always had to pinch a penny of expenditure. For low-income consumers, in this regard is particularly prominent. With the minimum expenditure to meet as many consumer needs is their most "extravagant" wish. In the survey, I found that the mall's special price, most of the low-income group. Because for them, low price is affordable. A lot of supermarkets outside the big cities to attract a lot of people with this kind of affordable.
2, focus on quality. At present, the town in the low-income group. In the survey, I found that their consumption habits are far different from rural consumers. They already have a consumer process of self-protection awareness and the pursuit of healthy living, nutritional diet. Even though they buy low-priced meat and vegetables in the meat market in order to save money, they are still worried about the quality of meat and vegetables and long for the arrival of "assured meat and vegetables". Because the quality is real, something in the cheap at the same time but also in the use, in the food.
3, shopping quantity is small, shopping frequency is more. Laid-off workers, especially housewives, live a very regular life, every day is basically on time up, on time to sleep, on time to buy things, on time to watch TV ...... their single shopping amount is very small, but the frequency of shopping is a lot, and sometimes a day will happen several times to buy behavior.
University Innovation and Entrepreneurship Competition Project Plan 3
Taking the university campus as the core, targeting the college student consumer group, opening a second-hand bookstore, set the sale of books, rentals, acquisitions, and other businesses with a body, in order to meet the needs of the students to buy, at the same time, to provide a convenient channel for them to consume the behavior, and to provide a readers' communication platform to facilitate the exchange of information among students, so that they can recommend their favorite books, textbooks and other materials to the students. It also provides a platform for readers to communicate with each other, so that students can recommend their favorite books, teaching materials, magazines, etc., and exchange information with each other to broaden their horizons to the greatest extent possible. At the same time, we operate the bookstore with the tenet of "serving college students and saving money for them", provide appropriate part-time positions for college students to carry out social practice, effectively reduce costs, improve the utilization rate of books, and operate and manage the bookstore with a sincere mindset. In the later part of the business expansion will actively seek partners to open a chain of stores in the major campuses, in order to realize the scale of operation.
A business overview
1, the market hot books (new purchases), the plate includes a variety of tools, textbooks, tutorials, magazines, newspapers, novels, etc., according to the sales of other bookstore-related goods in the market, according to the class to develop a ranking list, the store around the school to conduct a liking survey for different tastes of the customer, the collation of the appropriate data materials, but also Bidirectional collection, in the accurate positioning of market demand, effectively seize the market space, buy the appropriate books, posting relevant information in the form of posters to promote sales.
2, second-hand books, as the bookstore another major source of income, in view of saving money for students, the idle in the hands of students in the second-hand books, through the value assessment, new and old rate of appraisal, and then pay a certain amount of money to buy into the bookstore for other students to rent, which, the source of the books are mainly concentrated in the book market extrusion of inventory, students unused books, scrap acquisition station (the source must be books new and old rate, usability and other indicators to consider).
3, network stores, building their own websites, more effective promotion of our products.
4, set up a membership system, the implementation of the purchase of books, book rental concessions, to cultivate long-term customers.
5, to provide group purchase discount business, can be booked collectively a variety of textbooks.
6, to provide convenient and fast delivery service, for those who purchase, rent and other needs of the network of customers, according to the address he left a certain range of home delivery service.
Second, the business plan
1, first of all, market positioning, to establish consumer demand, to the core of the college campus, to determine the college students for the bookstore's main market. Mainly for university teachers, employees and other salaried income class.
2, distributed leaflets, through the organization of the relevant staff, focused on the time period for the store to promote publicity.
3, the visual impact effect, in the store officially open for business on the day, you can make the appropriate size of the spray-painted curtain, outside the campus (preferably in the campus) for posting, will be the store's characteristics of the products and services summarized therein.
4, free experience, expanding publicity, in the bookstore business three days before all customers can borrow books for free, in order to publicize my store products.
5, pre-development, it is expected that the first two years belong to the bookstore's embryonic growth period, mainly in the target market for targeted business operations, to take the "battle of the positions" approach, in the rapid recovery of costs at the same time, to win the customer's good word of mouth for the future expansion of the business reserve experience.
6, the medium-term development, the use of the first two years of business income, and gradually began to expand the store, to provide better service, the bookstore to expand to several areas, and in the bookstore attached to the coffee bar, tea bar, for the rental of books for the students to provide an elegant place to read books, so as to improve the level of the bookstore.
7, the later development, the second-hand book market for reasonable positioning, occupy a certain range of campus bookstores in this new market, establish their own brand, accumulate intangible assets, to attract investment in business, the expansion of chain franchises.
Third, the sales program
1, the pricing of books for sale: for hot books in accordance with the pricing of the sale; second-hand books in accordance with the evaluation of the price of the sale.
2, rent books pricing: 10 yuan deposit for magazines and comics, 15 yuan deposit for large books, charges are within the first three days is one dollar per day per book, more than three days per day per book increased by 50 cents, the time limit of one month, the number of 2 books.
3, members for business: shopping full 50 yuan can get a member of the integral card, every 50 yuan cum one point, not full of ten dollars does not count points, each cum ten will be able to get the store equivalent value of any ten dollar items, twenty points to twenty dollars equivalent value of the items, and so on, points to fifty members belong to the silver card members, points to one hundred points belong to the gold card members.
University Innovation and Entrepreneurship Competition Project Plan 4
I. Entrepreneurial background
1, the change of the times gives us contemporary college students a different meaning, but also gives contemporary college students a different life and thought, the pursuit of different ways to enjoy life naturally is not the same. The price of sanitary napkins is also in an upward trend. Often hear dormitory roommates shouted: aunt can not afford ah, sanitary napkins are also in the price. Or sometimes forget to bring sanitary napkins, not prepared. Of course I am also a girl.
2, the economic foundation determines the superstructure, the economy of today's society to improve, promote the quality of our lives, the requirements of life is different. Women's friends on the quality of sanitary napkin requirements have increased, but also to do cottage products manufacturers to provide opportunities. We have to resist this phenomenon, not only for their own sake, but also for the health of everyone.
Second, the purpose of entrepreneurship
1, as we all know, in the university campus, the ability is far more important than the knowledge, which requires a platform for us to continue to learn, forging, show themselves, increase capacity. There is no more room for progress for those students who are about to face graduation, so we need to start our own business to pave the way for ourselves.
2, so that the girls use each time are new, do not need to store, do not need to buy a large number of one-time. No need to be afraid to come to the great aunt can not afford to hurt, our price is the lowest, the best quality, there is a need to answer, service first!
3, I myself is a particularly poor students, work-study is something that many of our college students want to do. One can reduce the burden of parents, and two can also prove to others their self-reliance and growth.
4. Provide work-study positions for poor students. This makes us only through their own efforts to open another channel of work-study, in order to truly self-reliance and self-improvement!
Third, the market forecast
The current situation of China's sanitary napkin industry: China introduced the first sanitary napkin production line in 1980, there are now more than 300 companies, more than 1,000 production lines, the type of product has also realized the diversification of entrepreneurship. If there are 4 girls in each dormitory, there are 24 dormitories on one floor, there are 96 people on one floor, and there are 6 floors in one building, there are 576 people in one dormitory building. In general, each student needs to use about 20 sanitary napkins and 30 pads per month, 12 months a year. This market capacity is imaginable. The current sanitary napkin market has a wide range of famous brands such as Sophie, Nursing Care, ABC, as well as economic brands such as JiaoShuang. According to expert forecasts, China's sanitary napkin market capacity is quite large, the existence of the market can be up to 20-30 brands, so I want to open up a piece of heaven and earth in this market.
Fourth, service introduction
Service for everyone. Each female students like to use the brand of sanitary napkins and the date of the regular holidays to do a good job of registration, we will be sent a few days in advance to remind (in the form of personal door-to-door or telephone greetings), ask if you need sanitary napkins, menstrual cramps of students whether they need brown sugar or potions. Delivery to the door, do not need students to run errands to the supermarket to buy their own, we have many brands of sanitary napkins, for each person needs, and our prices will be cheaper than the supermarket, to humanize the service, do a good job of warm tips. Let the girls use each time is new, do not need to store, do not need to buy a large number of one-time. Set delivery, low price, best quality, responsive, service first.
Fifth, business projects
1, a variety of brands, different prices of sanitary napkins;
2, brown sugar (conducive to the relief of menstrual cramps, regular holidays drink the most easy);
3, to relieve menstrual cramps of the pharmaceutical;
4, care products.
Six, marketing strategy
1, manpower: responsible for publicity, the school to arrange delivery personnel, the dormitory building to arrange delivery personnel, responsible for questionnaires, responsible for inquiries and condolences, records of the date of each student's menstrual period;
2, publicity: during the opening period can be based on the funds allowed to issue a large number of leaflets, questionnaires, the first to attract the public eye, in the dormitory Internal publicity, website publicity, telephone short message publicity;
3, business: the manufacturer directly into the goods, low prices, low margins, fixed entity store.
4, strategy: website publicity, group purchases, Taobao store, low prices, thin margins, high quality service, home delivery, can be gift-wrapped, regular holiday essentials (brown sugar, pharmaceuticals, care products).
VII, business principles
1, the principle of truth: direct purchase from the manufacturer, to ensure authenticity, not false.
2, the principle of mutual benefit: on the basis of sincerity, to achieve equality and reciprocity between the two sides.
3, the principle of quality service: to ensure that the quality of service provided by the patient helpers, do a good job in advance of the warm tips, really do delivery.
University Innovation and Entrepreneurship Competition Project Plan5
I. Preface
In this era of "talent first", in order to meet the challenges of the future, we as a contemporary society, in order to be able to have a bowl of rice in the future life of the college students, we must do a good job in advance to prepare for, to recharge their batteries.
Of course, there are many ways to exercise the self, we can go out to internships, you can also do some part-time work after class to fill their expenses, but in this demanding era we must strive to innovation, unique, not to say that is to do the first to eat crab, but also to have their own set of styles, step out of their own a viable road. Only in this way can conform to the development of society, in order to better contribute to the economic development of society and to build a harmonious society to dedicate a part of their strength.
In today's society, entrepreneurship among college students has become a trend for college students to develop themselves and increase their experience. This kind of behavior can not only train themselves, hone their will, and accumulate experience, but also alleviate some of the burdens on their parents through their own efforts. Therefore, we should follow this trend to continue to feel, explore, in adherence to the principle of the basis of better and more practical experience to meet the challenges of the future!
To this end, we intend to establish a "Yiren" florist not only to satisfy others, but also to satisfy ourselves to keep pace with the times and promote the development of society in a greater way!
This is an era of knowledge, but this era is more in need of talent, as long as you are willing, there is nothing not to believe in yourself - the road is their own out!
Second, the background of entrepreneurship
1, the change of the times has given the contemporary college students a different meaning, but also gives the contemporary college students a different life and thought, the pursuit of different, enjoy the way of life is naturally different. With the continuous development of the economy, the standard of living continues to improve, people's spiritual pursuit of more and more high, and flowers as the representative of the plant is more and more popular.
2, part of the college students in order to exercise their own, to increase practical experience, at the expense of their own time outside the classroom all the time to participate in school activities. So there are many things that they don't have the means or the time to accomplish, and they fantasize about having a "splitter".
3, flowers from the fragrance, and people love. As people's 'living standards continue to progress, the quality of life continues to improve. The pursuit of life! Flowers have been an indispensable embellishment of people's lives! Flower consumption in recent years has been an increasingly strong trend, in addition to the flowers themselves have a beautiful appearance, so that people enjoy the eyes, beautify the home and other effects, it can also develop people's imagination, so that people communicate with each other in a more subtle, more taste. So we founded a campus flower store to deliver flowers as a market entry point, taking into account the website to meet the theme of personalized consumption, flowers as a pilot to drive other products, and ultimately can form a "Yiren flower store" brand advantage of the market is very feasible.
Third, the purpose of entrepreneurship
1, as we all know, in the university campus, ability is more important than knowledge, which requires a platform for us to continue to learn, exercise and show self, so as to increase capacity. However, the clubs and student unions in the school are no longer tempting to us, so we need to pave the way for ourselves through self-employment.
2, the work-study is many of us college students want to do things, one can reduce the burden of parents, and the other can be to prove to others that their own self-reliance and growth, but as far as I know, the school can provide the work-study position is very limited. This makes us only through their own efforts to open up another kind of hard-working channels, in order to really do self-reliance and self-improvement!
Fourth, the publicity strategy
1, focusing on publicity customers, publicity objects to school students, they are interested in popular, often easy to lead the trend, and for the logical thinking Stronger engineering students, we use the first audience to disseminate to achieve the effect of publicity.
2, customer characteristics: youth, 100% of young people, mainly male students; they have high credibility, high cultural quality, no bad debt phenomenon.
3, on-site promotional selection of the annual Valentine's Day, Teacher's Day for the focus of publicity dates, before this, the flyer will be distributed to the student dormitory.
4, in order to create an atmosphere, I store in the first week of opening will be arranged for two employees to wear a written Yiren florist ribbons, for the customer to explain, and the organization of the lucky draw, the winner can be on-site ordering 30 yuan of flowers, the cost of which is paid by the store.
V. Marketing strategy
1, commodity strategy: for school students in the special holidays in the consumer characteristics and consumption tendencies, the store mainly engaged in the more hot-selling flower goods, such as roses, lilies, carnations and other flowers, and the traditional holiday season needs to coincide with the different number of flowers we will be used to express a different heart, such as roses, 1 (you're the only one), 3 (you're the only one), 3 (you are the only one), 3 (you are the only one), 3 (you are the only one), 3 (you are the only one), 3 (you are the only one). only), 3 stems (I love you), 19 stems (love on the road for a long time), 21 stems (favorite) and so on.
2, price strategy: analysis of the characteristics of the target customers are youthful students, most of the source of funds are also from their parents, so the price should not be set too expensive, generally around 60 yuan of the price of the most popular, but also a small number of more upscale products can also be involved in the price of 100-200 or so.
Six, promotional strategies
Online and offline combined, take the model of low-cost, diversified services.
Online promotion:
(1) can be based on special holidays, the development of holiday price discount strategy.
(2) Personalized e-cards or vases and other small gifts according to the characteristics of the final actual consumers provided by the surface consumers.
(3) Publicize promotions on various school websites, such as advocating group purchases, organizing prizes and so on to expand their influence.
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